Halla Corporation Social Contribution Brand Design Guide · 2017. 7. 16. · Color Process 03...
Transcript of Halla Corporation Social Contribution Brand Design Guide · 2017. 7. 16. · Color Process 03...
![Page 1: Halla Corporation Social Contribution Brand Design Guide · 2017. 7. 16. · Color Process 03 Gradation Process Main Color C 65 M 85 C 45 M 70 Pantone 7441C C 25 M 60 C 100 C 100](https://reader033.fdocuments.net/reader033/viewer/2022051809/60158c196b179604a43ffddb/html5/thumbnails/1.jpg)
Halla Corporation
Social Contribution Brand Design Guide
![Page 2: Halla Corporation Social Contribution Brand Design Guide · 2017. 7. 16. · Color Process 03 Gradation Process Main Color C 65 M 85 C 45 M 70 Pantone 7441C C 25 M 60 C 100 C 100](https://reader033.fdocuments.net/reader033/viewer/2022051809/60158c196b179604a43ffddb/html5/thumbnails/2.jpg)
Social Contribution Brand
Data spec.
3개의 파일이 겹처져 있음.
Halla Corporation
![Page 3: Halla Corporation Social Contribution Brand Design Guide · 2017. 7. 16. · Color Process 03 Gradation Process Main Color C 65 M 85 C 45 M 70 Pantone 7441C C 25 M 60 C 100 C 100](https://reader033.fdocuments.net/reader033/viewer/2022051809/60158c196b179604a43ffddb/html5/thumbnails/3.jpg)
The minimum size10mm
Social Contribution Brand
기본형
Basic
01
최소 사용규정
심벌마크의 세로길이가 10mm이하로는 가급적 사용을 자제하며 불가피한 경우 담당자와 협의 후 사용하도록 한다.
Halla Corporation
![Page 4: Halla Corporation Social Contribution Brand Design Guide · 2017. 7. 16. · Color Process 03 Gradation Process Main Color C 65 M 85 C 45 M 70 Pantone 7441C C 25 M 60 C 100 C 100](https://reader033.fdocuments.net/reader033/viewer/2022051809/60158c196b179604a43ffddb/html5/thumbnails/4.jpg)
응용형
Gradation 미 적용 시
1도 적용 시
Social Contribution Brand
Basic Application type
02
Halla Corporation
![Page 5: Halla Corporation Social Contribution Brand Design Guide · 2017. 7. 16. · Color Process 03 Gradation Process Main Color C 65 M 85 C 45 M 70 Pantone 7441C C 25 M 60 C 100 C 100](https://reader033.fdocuments.net/reader033/viewer/2022051809/60158c196b179604a43ffddb/html5/thumbnails/5.jpg)
색상계
Social Contribution Brand
Color Process
03
Gradation Process
Main Color
C 65 M 85
C 45 M 70Pantone 7441C
C 25 M 60
C 100 M 70C 100
HALLA Purple G
HALLA Purple
C 100 M 40Pantone 3005C
HALLA Blue
C 100 M 95Pantone 294C
HALLA Dark Blue
Sub Color
Pantone Black C
HALLA Black
Pantone 874C
HALLA Gold
Pantone 877C
HALLA Silver
HALLA Blue G
Halla Corporation
![Page 6: Halla Corporation Social Contribution Brand Design Guide · 2017. 7. 16. · Color Process 03 Gradation Process Main Color C 65 M 85 C 45 M 70 Pantone 7441C C 25 M 60 C 100 C 100](https://reader033.fdocuments.net/reader033/viewer/2022051809/60158c196b179604a43ffddb/html5/thumbnails/6.jpg)
배경색과의 관계
Social Contribution Brand
Color Relationship
04BackgroundWhite HALLA Purple HALLA Blue HALLA Dark Blue HALLA Black HALLA Gold HALLA Silver
Halla Corporation
![Page 7: Halla Corporation Social Contribution Brand Design Guide · 2017. 7. 16. · Color Process 03 Gradation Process Main Color C 65 M 85 C 45 M 70 Pantone 7441C C 25 M 60 C 100 C 100](https://reader033.fdocuments.net/reader033/viewer/2022051809/60158c196b179604a43ffddb/html5/thumbnails/7.jpg)
기업브랜드 조합
Social Contribution Brand
Composite Logo
05
Halla Corporation
![Page 8: Halla Corporation Social Contribution Brand Design Guide · 2017. 7. 16. · Color Process 03 Gradation Process Main Color C 65 M 85 C 45 M 70 Pantone 7441C C 25 M 60 C 100 C 100](https://reader033.fdocuments.net/reader033/viewer/2022051809/60158c196b179604a43ffddb/html5/thumbnails/8.jpg)
A-1
B-1
A-2
B-2
그래픽모티브
Social Contribution Brand
Graphic Motive
06
Halla Corporation
![Page 9: Halla Corporation Social Contribution Brand Design Guide · 2017. 7. 16. · Color Process 03 Gradation Process Main Color C 65 M 85 C 45 M 70 Pantone 7441C C 25 M 60 C 100 C 100](https://reader033.fdocuments.net/reader033/viewer/2022051809/60158c196b179604a43ffddb/html5/thumbnails/9.jpg)
현수막
Social Contribution Brand
Hanging Banner
07
사랑의 연탄나눔한라와 함께하는 따뜻한 겨울나기
사랑의 연탄나눔한라와 함께하는 따뜻한 겨울나기 2012년 12월 12일
2012년 12월 12일
2012년 12월 12일
사랑의
연탄나눔
한라와
함께하는
따뜻한
겨울나기
사랑의
연탄나눔
한라와
함께하는
따뜻한
겨울나기
2012년 12월 12일
Halla Corporation
![Page 10: Halla Corporation Social Contribution Brand Design Guide · 2017. 7. 16. · Color Process 03 Gradation Process Main Color C 65 M 85 C 45 M 70 Pantone 7441C C 25 M 60 C 100 C 100](https://reader033.fdocuments.net/reader033/viewer/2022051809/60158c196b179604a43ffddb/html5/thumbnails/10.jpg)
박스류
Social Contribution Brand
Cartoon Box
08
사랑의 쌀나눔한라와 함께하는 따뜻한 겨울나기 사랑의 쌀나눔
한라와 함께하는 따뜻한 겨울나기
Halla Corporation
![Page 11: Halla Corporation Social Contribution Brand Design Guide · 2017. 7. 16. · Color Process 03 Gradation Process Main Color C 65 M 85 C 45 M 70 Pantone 7441C C 25 M 60 C 100 C 100](https://reader033.fdocuments.net/reader033/viewer/2022051809/60158c196b179604a43ffddb/html5/thumbnails/11.jpg)
스티커
Halla Corporation
Social Contribution Brand
Sticker
09
사랑의 쌀나눔한라와 함께하는 따뜻한 겨울나기
사랑의 쌀나눔한라와 함께하는 따뜻한 겨울나기
![Page 12: Halla Corporation Social Contribution Brand Design Guide · 2017. 7. 16. · Color Process 03 Gradation Process Main Color C 65 M 85 C 45 M 70 Pantone 7441C C 25 M 60 C 100 C 100](https://reader033.fdocuments.net/reader033/viewer/2022051809/60158c196b179604a43ffddb/html5/thumbnails/12.jpg)
깃발
Social Contribution Brand
Flag
10
Halla Corporation
![Page 13: Halla Corporation Social Contribution Brand Design Guide · 2017. 7. 16. · Color Process 03 Gradation Process Main Color C 65 M 85 C 45 M 70 Pantone 7441C C 25 M 60 C 100 C 100](https://reader033.fdocuments.net/reader033/viewer/2022051809/60158c196b179604a43ffddb/html5/thumbnails/13.jpg)
특수 제작용
주의!
일반 인쇄가 안되는 경우에만 사용하며
그 이외의 경우에는 절대 사용하지 않는다.
(의류, 유리류, 플라스틱 합성류 등)
조끼
Social Contribution Brand
Activity Vest
11
Halla Corporation
![Page 14: Halla Corporation Social Contribution Brand Design Guide · 2017. 7. 16. · Color Process 03 Gradation Process Main Color C 65 M 85 C 45 M 70 Pantone 7441C C 25 M 60 C 100 C 100](https://reader033.fdocuments.net/reader033/viewer/2022051809/60158c196b179604a43ffddb/html5/thumbnails/14.jpg)
배너
Social Contribution Brand
Banner
12
2012년 12월 12일
사랑의연탄나눔
한라와 함께하는
따뜻한 겨울나기
2012년 12월 12일
사랑의연탄나눔
한라와 함께하는
따뜻한 겨울나기
Halla Corporation