HAL Ad Campaign
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Transcript of HAL Ad Campaign
DAM Ships
CampaignHOLLAND AMERICA LINE
Appeal to upscale boomer aged consumers and those
reaching retirement age.
Flaunt the fact that there are no screaming kids or drunken
partiers on board, unless of course at their age they’re still
into that sort of thing.
STRATEGY
PRINT ADS
• Each ad wi l l
feature a
d i f ferent
dest inat ion.
• The body copy
wi l l re inforce
that the ships
names al l end
in DAM by
l i s t ing the
ships that
w i l l be on
that route .
DESTINATION
POSTCARD
THEMED
SPREAD AD
BANNER AD
FIRST TWO SLIDES
NEXT TWO SLIDES
FINAL SLIDE
SMART PHONE APP
iPHONE &
ANDROID
APP• Once you book
a c ruise you wi l l get a booking number.
• That number can be entered into the app.
• Cruise takers wi l l then be able to access local t ime & weather.
• An i t inerar y with map that w i l l auto update in real t ime.
• They wi l l a lso be able to book shore excursions for thei r spec i f ic c ruise .
FIRST THREE FRAMES
LAST THREE FRAMES
GUERILLA
Smal l rep l icas
of HAL ships
wi l l be p laced
in a water t rap
at go l f courses
in locat ions
such as
Flor ida,
Cal i forn ia ,
Nevada, and
Ar i zona.
GUERILLA
AD
THANK YOU!