Ad Campaign For Calmax
14
Creativity requires the courage to let go of certainties. & It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.
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Transcript of Ad Campaign For Calmax
Creativity requires the courage to let go of certainties.
& It is better to have enough ideas for some of them to be wrong, than to be always right by
having no ideas at all.
Calcium Supplement
CALMAX
Nexgen Pharma Pvt. Ltd.
CALMAX
Product Logo Ad AgencyCREATORS
Market Analysis
Market Analysis
1.Market structure: Highly competitive
market
• Calcium Sandoz women - Novartis
• Maximin Forte Tablet - Anglo French
• Shelcal - Elder
• Market Follower
• Follow the market leaders
Market Position:
Age --------35 and aboveGender --------FemalesIncome level ------- Lower middle class can
also afford the product
Market Segment
•Pricing strategy: Penetration
•Product Differentiation: calcium
supplement made from natural
sources
Market objectives
CREATIVE BRIEF…
1. The Objective: To increase
brand awareness and build
brand image of the product
CALMAX.
2. The Target Audience: The
ad is designed for young and
middle age females who have
an active lifestyle but are
deficient in calcium.
3. The Message Theme: The
power idea is to depict how a
tiny piece of advice given by
the doctor can help customers
at right moment in life
4. CALMAX will focus on
effective communication by
creating purchase intent in
them, hence making the new
brand known among the
target audience.
Contd…
5. The support-medical findings and testimonials from
patients with calcium deficiency
6. The Constraints-mandatory restrictions
DOSAGE: ONE TABLET PER DAY or
AS DIRECTED BY PHYSICIAN
Contd…
AD PROMOTION AD PROMOTION THROUGH….THROUGH…. 1.PRINT MEDIA.1.PRINT MEDIA.
2.DIGITAL MEDIA.2.DIGITAL MEDIA.
3.SALES PROMOTION.3.SALES PROMOTION.
4.PRINT AD.4.PRINT AD.
5.RADIO AD.5.RADIO AD.
6.VISUAL AD.6.VISUAL AD.
7.SMS AD.7.SMS AD.
8.TRADE PROMOTION8.TRADE PROMOTION
AD THROUGH Trade promotionAD THROUGH Trade promotionMEDIA MEDIA
BUY 50 BOTTELS GET
10 FREE!
20% SCHEME
FOR WHOLE SALERS
BUY 50 BOTTELS GET
5 FREE! 10% SCHEME
FOR RETAILERS
The moment when you first wake up in the morning is the most wonderful of the twenty-four hours. No matter how weary or dreary you may feel, you possess the certainty that, during the day that lies before you, absolutely anything may happen. And the fact that practically will matter is that – CALMAX with always be available to you at the nearest pharmacy, if you don’t have 1….
