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Natural face Care

Our definition of natural: Existing in, or formed

by nature; not artificial

Industry definition of natural:

Any ingredient “derived from” a natural substance

What does ‘natural’ mean on a label?

Natural face Care

Recognize the difference between hype and truth!

Beware of “derived from” ingredients – brackets can be misleading

Look for the logo – guaranteed organic certification

‘Certification’ is your only guarantee!

Know the difference - recognize the natural

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•Natural care for your sensitive skin

•Increases glow•Good cleansing

action•Non-sticky•No harmful

substance•Sunscreen effect

Introduction

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Two types of productNatural Face Care for MenFor Dry skinFor Oily skinFor Normal skinFor Sensitive skinNatural Face Care for WomenFor Dry skinFor Oily skinFor Normal skinFor Sensitive skin

Urban Areas Urban areas account for 70% of saleHighly conscious of looksEasy access to skin care productsEconomically sound

Segmentation

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OTHER DIFFERENT SKIN PROFILESBALANCING Normal/Combination Profile•Even skin tone, with fine to average pore size•May have enlarged pores with T-zone oiliness and dryer areas on the rest of face •Occasional breakouts •Some blackhead

SOOTHING Sensitive Profile•May have surface capillaries & flaky patches•Can feel irritated and itchy•Can appear blotchy•Allergic reactions are common•Flushed and red easily

REJUVENATING Dry/Mature Profile•Needs extra nourishment•Some loss of elasticity•May have some dry patches•Dull complexion / no sheen•May have surface capillaries

PURIFYING Oily/Problem Profile•Can have oily sheen•Breakouts/blemishes •Congestion/clogging •Open pores, blackheads and redness

Beauty parlours/salonsSkin Care CentresSkin Care Product ShopsRetailers

Target Areas

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NewsletterMagazinesInternetBeauty parlours/salonsHoardings at road side or in marketsFree consultancy for skin conscious

persons

ADVERTISEMENT

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Tie with already existing strong supply chainDirect Internet SaleStrong brand promotionFree guidance by health experts to customersFree gift samples to promote the productRadio, television and newspaper promotionInitially offer less introductory priceCompetitor survey

Market Leader: HUL (30% market share); followed by P&G and L’OrealOther players: Revlon, Colorbar, Avon, Amway, Oriflame, Emami, Lotus, Shenaaz Hussain, Himalaya

STRATEGY FOR LAUNCH

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Natural ingredients

No harmful substance

Products for individual skin care

Anti-ageing effect

Natural fresh plant based aroma from pure organic

essential oils and plant extracts including geranium,

orange, lavender, lemon depending on which skin

type

Difference from Other Existing Brands

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some more things to do

•slides showing outline of ad. on TV e.g celebrity and idea or concept for that ad. and one ad for radio

•one design for a hoarding or banner or poster to be placed at retail outlet or point of purchase or bus stands etc.