HACKING EXPONENTIAL

GROWTH Achieve exponential growth with multiplier technologies

and high impact leadership

9th - 15th June, 2019 Segovia, Spain www.ie.edu/heg

1 Quick Program Facts 05

2 Program Overview 07

3 Key Learnings 08

4 Methodology 10

5 From CEO to CXO 12

5 Day to Day of the Program 14

6 You and Your Class 16

7 Leading Faculty Members 17

8 General Information about the Program 18

9 An Innovative and Entrepreneurial Institution 20

10 IE Global Presence 22

11 Program Portfolio 2018-2019 24

12 Contacts 26

QUICK PROGRAM FACTS

FEE

7,400€ (accomodation and meals on each day of the program included)

LANGUAGE

English

FORMAT

· Face to face · Experiential, collaborative and hands-on learning

LOCATION

Segovia, Spain

SCHEDULE

Intensive and immersive

DATES

June 9th - 15th, 2019

New technologies are transforming customer behaviors, businesses, industries and societies. At IE, we believe that a single model or toolkit is not enough to adapt to this ever-changing environment. It takes an understanding of core management principles driven by a completely new mindset.

An exponential mindset can present you with opportunities to outsmart your competitors or build your own market, on your terms. Across industries, disruptive forces are redefining how business is done. A new generation of digital natives are disrupting markets and replacing traditional competitors as the strongest drivers of change. Behind this shift in mindset, we find exponential growth.

PROGRAM OVERVIEW

Hacking Exponential Growth is a pioneering program for senior executives from every area of the business world looking to develop an exponential mindset to create, lead and execute exponential business models. This strategic framework initiates a personal and organizational shift, which is the main takeaway of this program.

Each participant will have the opportunity to develop an individual strategic roadmap with actionable initiatives. On the one hand, the personal shift that takes place throughout the duration of the program requires developing both a new mindset (CXO mindset) and a new role within your organization (Growth Hacker). On the other hand, executives need to assume a new approach in order to effectively manage and balance exponential and linear business models.

LINEAR GROWTH RELIES ON...

EXPONENTIAL GROWTH RELIES ON...

Sum of competencies Multiplication of competencies

Corporate resources Resources of the entire ecosystem

One business model A portfolio of business models

Leader as a strategic coordinator Leader as a catalyzer of ideas and opportunities

Business models with a long lifespan Business models with a short lifespan

Waterfall Execution Agile Execution

KEY LEARNINGS

Hacking Exponential Growth aims to help participants in four key areas of discovery and enhancement in their Exponential Journey.

Step 1 of the Exponential Journey focuses on a profound shift from the role of established CEO to a CEO with a CXO Mindset.

KEY LESSONS

• Transform your managerial perspective to become a change catalyzer.

• Build an exponential competitive map and increase your awareness of growth opportunities.

• Become the orchestrator of new business models and embrace new talent.

KEY TOOLS AND TAKEAWAYS:

• CXO Mindset Assessment.

• Strategic Escalation Map.

• Talent Orchestrator Model.

Step 2 of the Exponential Journey looks at how to design the new strategic roadmap.

KEY LESSONS:

• Shift your strategic focus from improving your current business model to building a new one.

• Identify the key strategic challenges in your organization.

• Respond with actionable initiatives to address identified challenges.

KEY TOOLS AND TAKEAWAYS:

• PUR (Price – Uncertainty – Risk) Business Model Portfolio Management.

• Market Maker Toolkit.

8

Hac

king

Exp

onen

tial

Gro

wth

GAIN AN

EXPONENTIAL MINDSET

LEADING CHANGE (BECOMING A GROWTH

HACKER)

DESIGN A NEW STRATEGIC ROADMAP

GAIN NEW BUSINESS CAPABILITIES

Step 4 of the Exponential Journey provides each participant with new business capabilities.

KEY LESSONS:

• Discover new business models.

• Transform current business models.

• Manage the business models portfolio.

• Manage the transition from market player to market maker.

KEY TOOLS AND TAKEAWAYS:

• Platform and orchestrated ecosystems business models.

• Transformation Governance Framework.

• Organization capabilities – leadership transition models (Cisco, Amazon and Google Transition Models).

Step 3 of the Exponential Journey concentrates on the leader’s role as a growth hacker.

KEY LESSONS:

• Understand exponential environments and transformational technologies.

• Identity and lead talent to encourage long-lasting, meaningful change.

• Design specific organizational models which foster growth and creation.

KEY TOOLS AND TAKEAWAYS:

• SAL Ecosystem Mapping.

• Agile Organizations Toolkit.

• Hyper Cycle Technology Model.

METHODOLOGY

This program is based on a hands-on, experiential learning methodology. The learning design includes innovative delivery methods and pedagogy such as discovery learning, flipped classroom, learning journals, project-based learning, as well as effective group work, peer coaching and mentoring.

The program requires active participation, self-reflection, critical-thinking, collaboration and openness, as well as an eagerness to learn, ability to work on teams and work on a personal project, among other activities.

The aim of this program is for each participant to discover how to unlock exponential growth using key models and tools to design their own roadmap for long-lasting transformational growth within their organization.

10

Hac

king

Exp

onen

tial

Gro

wth

FROM CEO TO CXO

Hacking Exponential Growth is a disruptive executive program, which starts by challenging the very foundations and assumptions of managerial techniques. Due to an unprecedented collision of technological and social transformations, many traditional approaches to business are increasingly irrelevant. At IE Business School, our faculty members are leading the way in both research and transforming perspectives regarding how organizations and leaders can adapt and thrive within our ever-evolving business landscape. The aim of this program is to help executives and organizations create a concrete strategic roadmap through a fundamental shift in mindset.

Our carefully crafted and heavily researched response to the current business climate can be summarized by the “From CEO to CXO” concept. In today’s world of business, executives in top managerial positions need to shift their mindset from that of a traditional CEO (Chief Executive Officer) to a game-changing CXO (Catalyzer Exponential Orchestrator).

This change goes beyond reimagining top managerial roles within an organization. It requires a fundamental personal and professional mindshift.

HIEF ATALYZER

XECUTIVE PONENTIALE

FFICE RCHESTRATOR

12

Hac

king

Exp

onen

tial

Gro

wth

CEOCHIEF EXECUTIVE

OFFICERWHO AM I?

CXOCATALYZER EXPONENTIAL

ORCHESTRATOR

I follow the rules IDENTITY I make the rules

I play the game BELIEFS I am a game changer

I focus on linear and predictable growth

FOCUSI focus on unpredictable and exponential growth

I deal with challenges CHALLENGE I create challenges

I push my organization to meet objectives

RELATIONSHIP MODELMy organization pulls me in to create objectives

Officer ORGANIZATIONAL ROLE Orchestrator

CEOCHIEF EXECUTIVE

OFFICER

HOW DO I PLAY THE BUSINESS GAME?

CXOCATALYZER EXPONENTIAL

ORCHESTRATOR

Linear Growth FOCUS Exponential Growth

Industry-based STRATEGY Ecosystem-based

Product/Service-based COMPETITION Customer needs based

Market Player MARKET Market Maker

Based on ownership of resources

EXECUTIONBased on open access to resources

Chief ORGANIZATIONAL ROLE Catalyzer

DAY TO DAY OF THE PROGRAM

Hacking Exponential Growth is a five-day program built around 5 learning blocks

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

UNDERSTANDING THE PARADIGM

EXPONENTIAL BUSINESS MODELS

MARKETS AND EXPERIENCES

HYBRID EXECUTION

HYBRID ORQUESTRATION

Understanding Digital Economy

Exploring Exponential Business Models

The Nature of Hybrid Markets Digital Innovation Leadership

In Exponential Times

Understanding Digital Competition

Exploring Business Model Transformation

The Nature ofHybrid Customers

Models for Exponential Organizations Digital Leadership

TRANSPORTATION MADRID-SEGOVIA

Understanding your Digital Self

Exploring Exosystem Building & Management

The Nature ofHybrid Experiences

Digital Transformation & Governance Exponential Leaders

DEPARTURE TO MADRID

Hands-on Digital Assesment

Business ModelPrototyping Experience Design Digital Transformation

RoadmapBusiness Model

Portfolio as a Game

KEY LEARNINGS

T he f irst day of class explores the exponential paradigm and the role of technology as a multiplier with a practical approach to technology forecasting as key capability for strategic scenarios.

KEY LEARNINGS

T his block prov ides a comprehensive catalogue of exponential business mo del s a s wel l a s a practical experience in e x p o n e nt i a l b u s i n e s s models prototyping.

KEY LEARNINGS

Becoming a market maker is a distinctive feature of successful exponential models that imply the abil it y of thin k ing in terms of hybrid markets, customers and experiences.

KEY LEARNINGS

E xponent ia l orga ni-zations are not easy to create. This block aims to provide several tools devotes to define a clear roadmap for the transi-tion from linear organiza-tions to exponential ones.

KEY LEARNINGS

Talent is another critical multiplier in exponential models. How to manage and steer is a critical hability to be developed by every exponential leader.

Welcome Dinner Extracurricular Activity Extracurricular Activity Extracurricular Activity Extracurricular Activity Extracurricular Activity

14

Hac

king

Exp

onen

tial

Gro

wth

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

UNDERSTANDING THE PARADIGM

EXPONENTIAL BUSINESS MODELS

MARKETS AND EXPERIENCES

HYBRID EXECUTION

HYBRID ORQUESTRATION

Understanding Digital Economy

Exploring Exponential Business Models

The Nature of Hybrid Markets Digital Innovation Leadership

In Exponential Times

Understanding Digital Competition

Exploring Business Model Transformation

The Nature ofHybrid Customers

Models for Exponential Organizations Digital Leadership

TRANSPORTATION MADRID-SEGOVIA

Understanding your Digital Self

Exploring Exosystem Building & Management

The Nature ofHybrid Experiences

Digital Transformation & Governance Exponential Leaders

DEPARTURE TO MADRID

Hands-on Digital Assesment

Business ModelPrototyping Experience Design Digital Transformation

RoadmapBusiness Model

Portfolio as a Game

KEY LEARNINGS

T he f irst day of class explores the exponential paradigm and the role of technology as a multiplier with a practical approach to technology forecasting as key capability for strategic scenarios.

KEY LEARNINGS

T his block prov ides a comprehensive catalogue of exponential business mo del s a s wel l a s a practical experience in e x p o n e nt i a l b u s i n e s s models prototyping.

KEY LEARNINGS

Becoming a market maker is a distinctive feature of successful exponential models that imply the abil it y of thin k ing in terms of hybrid markets, customers and experiences.

KEY LEARNINGS

E xponent ia l orga ni-zations are not easy to create. This block aims to provide several tools devotes to define a clear roadmap for the transi-tion from linear organiza-tions to exponential ones.

KEY LEARNINGS

Talent is another critical multiplier in exponential models. How to manage and steer is a critical hability to be developed by every exponential leader.

Welcome Dinner Extracurricular Activity Extracurricular Activity Extracurricular Activity Extracurricular Activity Extracurricular Activity

Your class has been hand-picked to ensure an enriching educational experience with a truly diverse group of global peers. Your fellow program participants will quickly become close allies, inspiring your learning journey both during the program, and long after.

Throughout this program, each participant will discover how to develop and implement a clear personal and organizational roadmap for exponential transformation.

This demanding and highly immersive program requires participants to have an open mind for active participation, self-reflection, teamwork and making presentations, while also working on a personal project and engaging in other learning activities.

Participants need to be ambitious and ready to innovate in order to successfully transform themselves and their organizations.

YOU AND YOUR CLASS

Hacking Exponential Growth is designed for leaders and senior executives seeking the 360º perspective needed to lead in a world defined by constant change. By developing their strategic understanding, organizational wisdom and innovation-based capabilities, participants will experience a mindset shift that will put them on the path to long-lasting transformation.

16

Hac

king

Exp

onen

tial

Gro

wth

LEADING FACULTY MEMBERS

In order to facilitate this learning process, some of the best members of IE faculty has been selected to provide a unique blend of on-the-edge research and practitioner experience.

HACKING EXPONENTIAL GROWTH’ METHODOLOGICAL APPROACH IS DEEPLY HANDS-ON. EVERY PARTICIPANT WILL BE A CRITICAL PART OF THE PROGRAM, WHICH AIMS TO PROVIDE CLEAR TAKEAWAYS AS A ROADMAP FOR EXPONENTIAL TRANSFORMATION AND A FIRST DRAFT OF EXPONENTIAL MODELS SUITABLE TO BE EXPLORED AND USED WITHIN ORGANIZATIONS.

• SALVADOR ARAGÓN

• PETER FISK

• NICK VAN DAM

DATES AND LOCATIONThe program will take place on June 9th-15th 2019 at the IE Business School Segovia Campus.

ENTRY FEESThe total cost of the program is 7,400€, which includes program attendance and course materials, as well as accomodation and meals on each day of the program.

MATERIALSParticipants will receive a recommended pre-course reading list and a dossier of information regarding the course material to be covered.

CERTIFICATE OF PARTICIPATIONParticipants will receive an accredited certificate of participation upon completing the course.

CONFIRMATION OF ENROLLMENTPayment and confirmation of enrollment must be completed at least seven calendar days before the start of the program. The process should be carried online by clicking on the “Register Now” button on the website www.ie.edu/hegRemember to check for your Alumni or Corporate terms with our Admisions Team.

CANCELLATIONS AND SUBSTITUTIONSIn the event that you cannot attend the course after enrollment has been confirmed, and providing this is communicated no later than three weeks before the start of the course, you are entitled to request a partial refund of the course fee. In lieu of canceling, if you choose to change the name on the registration to another person from the same company, the substitution can be made up until the day before the start of the course.

GENERAL INFORMATION ABOUT THE PROGRAM

18

Hac

king

Exp

onen

tial

Gro

wth

AN INNOVATIVE AND ENTREPRENEURIAL INSTITUTION

IE shapes leaders with global vision, an entrepreneurial mindset and a humanistic approach to drive innovation and change in organizations. IE provides a learning environment where technologies and diversity play a key role.

IE

AT A GLANCEFocused on

academic excellence since1973

Over1.000

executives enroll in our Open Programs

every year

More than29

postgraduateprograms

More than500

professorsfrom all continents

More than65.000

alumni hold management positions in over 165 countries

130nationalities

are represented on campus

30international

officesaround the globe

IE GLOBAL PRESENCEIE is present in countries worldwide:29 offices around the world583 people who work on improving the school daily 1500 events a year, around the world

IE HUB / Campus

4

8

NORTH AMERICA

GENERAL northamerica@ie.eduLos Angeleswestcoast@ie.eduMiamisouthusa@ie.edu

New Yorknortheast@ie.eduTorontocanada@ie.edu

LATIN AMERICA

GENERALlatam@ie.edu

Mexicomexico@ie.edu

Bogotacolombia@ie.edu

centroamerica@ie.edu

Buenos Airesargentina@ie.edu

uruguay@ie.eduLima

peru@ie.edubolivia@ie.edu

paraguay@ie.edu

Quitoecuador@ie.edu

Sao Paulobrasil@ie.edu

Caracasvenezuela@ie.edu

Santiago de Chile

chile@ie.edu

22

Hac

king

Exp

onen

tial

Gro

wth

6

3

7EUROPE

GENERAL europe@ie.eduUK & Irelanduk@ie.edu Munichdach@ie.edu

Lisbonportugal@ie.eduMoscoweeca@ie.eduIstanbulturkey@ie.edu

Parisfrance@ie.eduMadrid & Segoviaiespain@ie.eduMilanitalia@ie.edu

ASIA-PACIFIC

GENERAL europe@ie.eduSydneyaustralia@ie.eduShanghai & Beijingchina@ie.edu

MIDDLE EAST AFRICA

GENERAL mea@ie.edu Riyadhsaudi@ie.edu Dubaiuae@ie.eduLagosnigeria@ie.edu Johannesburgsouthernafrica@ie.edu

Seoulkorea@ie.eduMumbaiindia@ie.eduTokyojapan@ie.edu

Singaporesingapore@ie.edusoutheastasia@ie.edu

PROGRAM PORTFOLIO 2018-2019

VENTASDirección Comercialwww.ie.edu/dc• 26 - 29 noviembre 2018• 24 - 28 junio 2019

TECNOLOGÍA E INNOVACIÓNDigital Playroom www.ie.edu/dpr• 20 septiembre 2018 • 18 octubre 2018 • 22 noviembre 2018• 23 enero 2019 • 20 febrero 2019 • 20 marzo 2019

Liderando la Transformación Digitalwww.ie.edu/ltd• 10 - 14 junio 2019

FINANZASGestión de Tesoreríawww.ie.edu/gt• 27 febrero - 1 marzo 2019

Programa de Finanzas Corporativas (Online)www.ie.edu/fco• 4 marzo - 20 mayo 2019

Project Financewww.ie.edu/pf• 22 - 24 mayo 2019

Fundamentos Financieros para la Direcciónwww.ie.edu/fnf• 12 - 15 marzo 2019

ESTRATEGIA Y LIDERAZGOLiderazgo Transformacionalwww.ie.edu/lt• 18 - 21 marzo 2019

MARKETING Y COMUNICACIÓNCustomer Experience Managementwww.ie.edu/ce• 19 - 21 noviembre 2018• 20 - 22 mayo 2019

GESTIÓN DE PROYECTOSDirección de Proyectoswww.ie.edu/dp• 26 - 29 noviembre 2018• 4 - 7 junio 2019

RESPONSABILIDAD SOCIAL CORPORATIVAPrograma Ejecutivo en Responsabilidad Corporativawww.ie.edu/persc• 11 - 16 marzo 2019• 17 - 22 junio 2019

RECURSOS HUMANOS Y GESTIÓN DEL TALENTOTaller de Negociaciónwww.ie.edu/tn• 21 - 22 noviembre 2018• 30 - 31 mayo 2019

EMPRESA FAMILIAREmpresa Familiar 4.0www.ie.edu/gef-es• 20 - 24 mayo 2019

PROGRAMAS EJECUTIVOS

24

Hac

king

Exp

onen

tial

Gro

wth

Deniz TorcuDirector of Executive Programsdeniz.torcu@ie.edu+34 91 568 96 00

STRATEGY & LEADERSHIP High Impact Leadership Program www.ie.edu/hilp • November 28th - 30th, 2018• June 20th - 22nd, 2019

Executive Summer School www.ie.edu/exss• July 8th - 12th, 2019

Hacking Exponential Growthwww.ie.edu/heg• June 9th-15th, 2019

SECURITY Effective Management for Security Professionalswww.ie.edu/emsp• July 2nd - 5th, 2019

COMMUNICATION Communication Skills and Public Speakingwww.ie.edu/csps • March 7th - 9th, 2019

TECHNOLOGY, ANALYTICS, INNOVATION Accelerate: Building Business From Science and Technologywww.ie.edu/abbst• October 15 th, 2018 - March 16th, 2019

FINANCE Venture Capitalwww.ie.edu/vc• November 19th - 21st, 2018• June 10th - 12th, 2019

Private Equitywww.ie.edu/pe• November 22nd - 23rd, 2018• June 13th - 14th, 2019

Strategic Corporate Financewww.ie.edu/scf• June 12th - 14th, 2019

Behavorial Financewww.ie.edu/bhf• June 17th - 18th, 2019

INTERNATIONAL EXECUTIVE PROGRAMS

CONTACTS

@IEExecEducationIE Business School

Executive Education

Andrea UrosaCoordinador of Executive Programsmariaandrea.urosa@ie.edu+34 91 568 97 58

More Information: www.ie.edu/exec

IE Business SchoolExecutive Education

Pinar 18, 28006. Madrid, Spain.

+34 91 568 96 00

www.ie.edu/executive-education