A brief introduction in how to handle an exponential world by using growth hacking
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Transcript of A brief introduction in how to handle an exponential world by using growth hacking
proud start-ups of the DotControl Group family
digital creativesWe create the digital ambitions of our clients. Our team of #DigitalHeroes, strives every day
to create the best and most creative digital experiences.That is our passion!
We let you innovate, grow and zag.
proud to be differentNo Overhead
No HassleNo Diva’s, just fun guys to work with
Growth Hackers by nature
Delivering digital happiness is no. 1
?the question of today
how do we create more leads & conversion.
the question of the day
how do we grow?
ADSthey don’t use
#growth hackingexperiment & data driven marketing for hockeystick growth
first define your digital goals & ambitions.
what is your 1 metric to focus on?
1.000.000.000users goal
start with product market fit, then explore 19 traction channels
& build - measure - learn.
growth hacking = lean startup marketing
what’s the pain you are solving?
product market fit
the 40% rule
only focus on attention, and neglect conversion &
churn.
the classic ad-hoc marketing trap
we are all peopledigital is a pull medium
so make it a people’s gameusers are always in control
just create simple customer journeys
attention - interest - desire - action
conversion = desire - friction
give your target audience relevance
customer journeys, relevance, desire, friction, test, measure learn, loops, get in the head,
raving fans, product market fit traction channels, grow
combine digital strategy
marketing communication creative concepting
growth hacking to create traction and unleash your hockeystick growth
Van Nelle Fabriek
Van Nelleweg 1104, 3044 BC Rotterdam
010 - 71 44 646
www.dotcontrol.nl
happy to #create
