Hacienda Presentation at NALCAB 2013 Conference
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Transcript of Hacienda Presentation at NALCAB 2013 Conference
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Micro Mercantes
Our journey to become a kitchen incubator
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Hacienda CDCParent Organization
Affordable housing and programming for youth and families
Homeownership and Foreclosure Prevention
Microenterprise : Micro Mercantes
Portland Mercado
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The Beginning
Since its beginning seven years ago, Micro Mercantesevolved from a small group of Latina women cooking tamales….
Beginning
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Micro-enterprise Incubator
Entrepreneurial & Hardworking
Empowerment & Leadership
A bridge across barriers
Connection to local food system and broader community
Holistic
New Idea · Incubator
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Our structure
Financial Education & 11 week course
Orientation
Technical Assistance, Trainings, & Start up Funds
Structure
1.
2.
3.
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Our structure
Launching
KitchenCatering ReferralFarmers MarketsOne day eventsRetail Space
Structure
4.
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Social Enterprise
•Initial subsidy•Visioning process•Business plan•Networking
Future•Launch business plan
Vision and PlanVision
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Management
Maintenance schedule Inspection scheduleRecord keepingOrientation & manualHealth departmentSustainability internScheduling & Security
FutureOn-site staff memberMore equipment
Kitchen ManagementKitchen
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Visibility
Website, blog & FacebookInternet profilesWho is our customer?New languageFarmers market hourMarketing trainingPress coverage
FutureMarketing planMarketing materials
MarketingBuzz
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Supporting businesses
Capacity
Businesses are independent, legal entities; licensed and insured
Selection processFeedbackTechnical assistanceStart up fundsContractsIndustry specific trainingsOn-site inspections
Businesses
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A system
New databaseHacienda-wide committee
FutureReactive v. proactiveQuantitative & qualitative
MetricsMetrics
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Our kitchen
DifficultiesDifferent goalsIdentifying responsibility Staff can’t be on siteInefficient processes
FutureCost-benefit analysis
Sharing kitchenBig Plans
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Questions?
Contact
Caitlin [email protected]
Valentina [email protected]
Power point online @www.micromercantes.com
Questions?