Guerrilla Volunteering
19
Guerrilla Volunteering and Social Technology June 18, 2014 3:00 pm Hashtag: #MMCCon LD3
-
date post
21-Oct-2014 -
Category
Leadership & Management
-
view
230 -
download
0
description
How can we capture the excitement and passion while minimizing the occasional disruptive impact of stealth volunteers? A presentation from ASAE Marketing, Membership & Communications 2014 Conference.
Transcript of Guerrilla Volunteering
Guerrilla Volunteering and Social Technology
June 18, 20143:00 pm
Hashtag: #MMCCon LD3
#MMCCon LD3
TODAY’S SESSIONPART 1• What is Guerrilla Volunteering?• The Volunteer Continuum
PART 2• Touch Point Mapping Exercise• Understanding YOUR Guerrilla Volunteers
PART 3• Making Space for Guerrilla Volunteers
FISHBOWL DISCUSSION
#MMCCon LD3
YOUR PRESENTERS
Lindy Dreyersocial media lead, Digital Strategy GroupICF InteractiveCo-founder, [email protected]
Peggy Hoffman, CAEpresident, association managerMariner [email protected]
#MMCCon LD3
www.laguerrillagardening.org (credit: Guerilla Gardening)
#MMCCon LD3
GUERRILLA VOLUNTEERING
Giving time and talent without taking on a title and
often without a formal job description or
“permission”
#MMCCon LD3
GUERRILLA VOLUNTEERING
Entrepreneurial Volunteering: Bringing self-defined projects or
roles to an organization
Definition from http://www.idealist.org
#MMCCon LD3
SOCIAL MEDIA GAME CHANGER
“It is our misfortune, as a historical generation, to live through the largest expansion in expressive capability in human history, a misfortune because abundance breaks more things than scarcity.”
― Clay Shirky, Cognitive Surplus
#MMCCon LD3
MEMBER-OWNED LINKEDIN GROUP
Created an official volunteer position.
Joined forces. Remained peer-to-peer.
#MMCCon LD3
FPA’s MentorMatch
In the hands of members, with the guiding hands of staff
Grassroots evolution
100%
#MMCCon LD3
ASAE Members Unite
Enabled/nurtured member engagement
Member-created to fill a void
100s served
#MMCCon LD3
VOLUNTEER CONTINUUM
CREATINGPROMOTING GOVERNINGCONSUMING SERVING
#MMCCon LD3
PROMOTING
CREATING
SERVINGGOVERNING
CONSUMING
EVERYONE’S DIFFERENT
PROMOTING
CREATING
SERVINGGOVERNING
CONSUMING
VOLUNTEER CONTINUUM
CREATINGPROMOTING GOVERNINGCONSUMING SERVINGviewing, reading,
attending
liking, sharing, recommending
contributing, commenting, responding to
surveys
volunteering in non-governing
role
volunteering in a leadership
role
Anonymous on your website; Reading paid content that was forwarded to them; Happy hour crashers
Member with large networks. Or In your social media groups, always good stuff, but not always YOUR stuff
Member-owned blogs, white papers, webinars, chats, events; competing surveys; critical comments
Starting their own social media groups to promote their volunteer activities or collaborate with their groups
Posting about previously private proceedings, posting about perks, publicly criticizing decisionsGU
ERRI
LLA
OFF
ICIA
L
#MMCCon LD3
HOW DO MEMBERS INTERACT?
official ASSOCIATION activities
unofficial GUERRILLA activities
#MMCCon LD3
GOING GUERRILLA
Let’s Talk!
• To talk, take a seat• Address those in fish bowl or
the entire room• Finished your point, yield your
seat
#MMCCon LD3
Source: Gamestorming
#MMCCon LD3
My aha is…
My action item is …
#MMCCon LD3
Contact us …
Lindy Dreyersocial media lead, Digital Strategy GroupICF InteractiveCo-founder, [email protected]
Peggy Hoffman, CAEpresident, association managerMariner [email protected]
