Guerilla marketing

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Transcript of Guerilla marketing

4. Sales Promotion

MARKETING COMMUNICATIONIntegrating online and offline with social media

Heidi HellstrmMaster of Economic Sciences, Senior LecturerUniversity of Applied Sciences, Vaasa1


Example of the topic: click the picture

What is guerilla marketing?2 minutes brainstorm

Guerrilla marketing is packed with creativity and a combination of different ideas to get your message across to the consumers.

Unconventional marketing intended to get maximum results from minimal resources.

DO companies need guerilla marketing Simple to understandEasy to implementCheapProvocativeUniqueEngaging(Inter-)ActiveCreates the buzz

Goals of Guerilla marketingAlong with goals of traditional marketing

Utilize the resources a company has

Reduce the large monetary requirements of traditional marketing and advertising

DIFFERENTIATE from other brandsWays of approachesIntercept encounters in public placesStreet giveaways of products PR stuntsCreate a memorable brand experienceOther unconventional marketing tactic intended to get maximum results with minimal resources.

ExamplesGraffitisFlash-mobsViral VideosSee the link

Group workCreate own guerilla marketing campaign, flash mob or similar for any company in Vaasa

Presentation format is video length 2-3 minutesPicture references