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Transcript of Guerilla marketing
4. Sales Promotion
MARKETING COMMUNICATIONIntegrating online and offline with social media
Heidi HellstrmMaster of Economic Sciences, Senior LecturerUniversity of Applied Sciences, Vaasa1
Example of the topic: click the picture
What is guerilla marketing?2 minutes brainstorm
Guerrilla marketing is packed with creativity and a combination of different ideas to get your message across to the consumers.
Unconventional marketing intended to get maximum results from minimal resources.
DO companies need guerilla marketing Simple to understandEasy to implementCheapProvocativeUniqueEngaging(Inter-)ActiveCreates the buzz
Goals of Guerilla marketingAlong with goals of traditional marketing
Utilize the resources a company has
Reduce the large monetary requirements of traditional marketing and advertising
DIFFERENTIATE from other brandsWays of approachesIntercept encounters in public placesStreet giveaways of products PR stuntsCreate a memorable brand experienceOther unconventional marketing tactic intended to get maximum results with minimal resources.
ExamplesGraffitisFlash-mobsViral VideosSee the link
Group workCreate own guerilla marketing campaign, flash mob or similar for any company in Vaasa
Presentation format is video length 2-3 minutesPicture referenceshttp://hdwallpapers.cat/wallpaper/only_a_mother_could_love_baby_gorilla_back_hd-wallpaper-1297840.jpghttp://www.rueziffra.com/portals/0/Images/Practice-Areas/Pedestrian_Crossing.jpghttp://possector.com/wordpress/wp-content/uploads/2013/12/restaurant-guerrilla-marketing0.jpghttp://www.edgerank.co.kr/wp-content/uploads/2012/09/nike-soccer-guerilla-marketing-campaign-e1341952165477.jpghttp://legacy.home-truths.co.uk/wp-content/uploads/2011/07/guerilla6.pngx