Guerrilla Company Attitude

Presented by

Muktadir HosenProduct Executive

Ref: Guerilla Marketing - Jay Conrad Levinson

AttitudeA predisposition or a tendency to respond

positively or negatively towards a certain idea, object, person, or situation

If you've got an attitude about something, it can be hard to change it because you think you're

right.

Guerilla Company Attitude As marketing is everything you do, so attitude is

most important.

It shows in every word you say, in your tone of voice, every time you communicate and every time

you are in business.

Elements of Guerilla Company Attitudes

* Passion * Telephone Demeanor* Generosity * Value* Speed * Easy to do Business with * Neatness * Flexibility

The marketing fires are fueled by enthusiasm and passion.

Passion

“Enthusiasm at its highest form is called Passion”.

- By studying your offering and focusing on the main benefits it.- The more you know about it deep in your heart.- The more competitive advantages that you offer, the more passionate you can feel.

How can you develop true passion for what your company offers?

Generosity

You don’t have to give away free things in order to be generous. You can prove your generosity by your

ability to listen and see things from your customers point of view.

There is big difference between generosity and negotiation.

Speed

People do not like to wait: on the phone, on your site, in your office, in their office and when dealing with you and any of your people. They want what they want when they want it.

Speed is the most important things you can say or do.

If you don’t say or do it, a competitor will take that business away – simply because that competitor shows

respect for peoples time .

Neatness

Neatness is not something you do on a Monday morning. Keeping everything tidy is an all-the-time job. It doesn’tcost anything except for time and energy.

Neatness is about your office, your store, your car, your delivery vehicles, your service people, your telephone manners, your signs, your correspondence, your windows and the space around your workplace. They are all part of your marketing.

Telephone Demeanor

Each phone call is a golden opportunity for you. The most special minority group is made up of those people who call your business.

Try to answer each call as clearly and sincerely as possible. Each caller should be treated graciously and made to feel important for indeed they are. Everyone who answers the call sounds as though he or she is in good mood delighted that you called.

Value

Value is far more crucial than price and perceived value is far more crucial than value.

People will pay higher prices for products and services that deliver more quality. Your value wrapped up in the concepts of quality and service, excellence and teamwork, statics and technology- that is the value customer want to get in through product.

“People have to feel that you’re kind of a company that offers a great value.”

Easy to do Business with

Stop problems before they arises. There is no cost of making it easier to do business with you. All that required is heightened awareness and acute sensitivity to the customers need.

“Maintenance is all about the necessity for making repairs before repairs are needed ”

Robert Persig (The Author), regularly maintained his motorcycle, so it never needed repairs.

Moral: Your business is your motorcycle. Fix it before it breaks.

Flexibility

Flexibility means being able to grant almost all customer request.

Flexibility relates to service, quality, selection, price, payment plans, and even days and hours of operation. Flexibility is expected by more and more your customers. If you don’t offer somebody will else offer. And it will be an uphill struggle to get that customer back.

It is not difficult for you to offer and you customer also want you to do

Thank YouFor paying attention