GSUILK Dijital Pazarlama Volkan Kırtok'un sunumu

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Secrets of Digital Marketing

Paradigm Shifts

Insight comes before inspiration:Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media. Then it’s time to innovate through the channels or platforms that are relevant

Don’t repurpose, re-imagine:Digital quite simply is not for repurposing content that exists in other channels. It’s about re-imagining content to create blockbuster experiences that cannot be attained through any other medium.

Don’t just join the conversation, spark it:Create new online communities of interest, rather than joining existing ones. Ask why it should be, and why customers should care. Then give them a reason to keep coming back. Keep it real, social, and events-based.

There’s no business without show business:Remember Hollywood secrets. Your brand is a story; tell it. Accentuate the personalizable, own-able, and sharable. Viral is an outcome, not a strategy. Make people laugh and they will buy.

Want control? Give it away:Several companies, including Mastercard, Coca-Cola, and Doritos have let customers build commercials and design contests, with big rewards for the customer and for the company. That’s giving up control, with some risk, to get control.

It’s good to play games with your customers:Games are immersive, but shouldn’t be just a diversion. They need to drive home the value proposition. Don’t forget to include a call to action, like leading people to the next step of the buying process.

Products are the new services:Startups need to realize that products are the jumping-off point for building relationships with customers. Digital channels enable you to turn products into on-demand services that help customers reach their goals, and add value.

Mobile is where it’s at:In addition to thinking of mobile as a new advertising distribution platform, remember it’s far more powerful as a response, or “activation mechanism,” to commercial messages we experience in other media – print, broadcast, and more.

Always keep surprises in-store:Social retailing is the new approach, where real-world shopping allows customers to connect with friends outside the store, and try on virtual versions of fashions friends might recommend. Make your in-store services add value.

Use smart ads wisely:The new generation of “smart advertising” enables the creation of an Internet banner ad to fit each viewer’s age, gender, location, personal interests, past purchase behavior, and much more. The trick is to do this without being invasive.

Marketing

Predictive & Adaptive Marketing

Copyright 2013 by Digital Marketing NOW. All rights reserved.

Omnichannel Marketing

Growth Hacker Marketing


Radical Transparency Based Marketing

Screens

Screens Everywhere


Platform-AgnosticConsumers

Design

Design as aStrategic Weapon

Invisible Design

Advertising


AdvertisingEverywhere


Media Fragmentation

Purpose-Driven Marketing

Focusing on the Why

Mobile

Mobile as the New Hub


The Mobile Only User


Video Growth

Facebook & Twitter

Facebook & TwitterMonetization

Real-Time


Real-Time Bidding

Real

-Tim

e So

cial

Mash-Ups


PR, SEO & Social Mash-up

Paid Search & Display Mash-up

Social & Mobile Mash-up

Content


Transmedia Storytelling

International

International Growth

360° Marketing

Volkan KırtokClickon.com.tr

Volkankirtok.com@vkirtok

GSUILK Dijital Pazarlama Volkan Kırtok'un sunumu

Marketing

Transcript of GSUILK Dijital Pazarlama Volkan Kırtok'un sunumu