GSFW 2017, 9th June Page 1 Georg Andreas Suhr ...€¦ · GSFW 2017, 9th June Page 14 Georg Andreas...
Transcript of GSFW 2017, 9th June Page 1 Georg Andreas Suhr ...€¦ · GSFW 2017, 9th June Page 14 Georg Andreas...
GSFW 2017, 9th June Page 1 Georg Andreas Suhr · International Brand Consultant · Fashion Related Services . Net
GEORG ANDREAS SUHRInternational Brand Consulting & Creative DirectorFashion Related Services Net
GOOD PRACTICES OF SUSTAINABLE AND
ETHICAL FASHION IN GERMANY
GSFW 2017, 9th June Page 2 Georg Andreas Suhr · International Brand Consultant · Fashion Related Services . Net
ETHICAL FASHION SHOW 2017DURING BERLIN FASHION WEEK JANUARY 2017
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WHO I AM AND WHAT I AM DOING…?
GSFW 2017, 9th June Page 4 Georg Andreas Suhr · International Brand Consultant · Fashion Related Services . Net
WHO I AM AND WHAT I AM DOING…?
# INTERNATIONAL BRAND CONSULTANT# CREATIVE DIRECTOR / DESIGNER# LECTURER COMMUNICATION DESIGN# CO-FOUNDER ETHICAL FASHION LABELS# EXPERT FOR ETHICAL FASHION# SOURCE BOOK BRAND AMBASSADOR# NETWORKER & ACTIVIST# …
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TENTRENDS FROM
UP TO ZERO
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TEN TRENDS / FROM UP TO ZERO01. UPCYCLING /// 02. C2C /// 03. DIY /// 04. FASHION TECHNOLOGY /// 05. TAILOR MADE /// 06. CIRCULAR ECONOMY /// 07. HANDICRAFT / MANUFACTURER /// 08. NETWORKING /// 09. SOCIAL RESPONSIBILITY /// 10. ZERO WASTE
SWOT / STRENGTHS, WEAKNESSES, OPPORTUNITIES, AND THREATS FOR SME
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Clothes waste within 10 minutes36 tons of waste every hour
(Example Australia)
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Christina Dean RedressFounder and CEO of Redress, an NGO with a mission to reduce waste in the fashion industry
01 #Upcycling
GSFW 2017, 9th June Page 10 Georg Andreas Suhr · International Brand Consultant · Fashion Related Services . Net
Trends > Upcycling
>>> Upcycling reuses discarded objects or materials in such a way
as to create a product of higher quality or value than the original
>>> Big chances for individual products (Unicate)
>>> New creative design process
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#PRE Consumer Waste#POST Consumer Waste
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alucUPCYCKLING FASHION BERLIN
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Trends > Upcycling
>>> Pre-consumer waste Waste which arises during the manufacturing process.
One of the biggest areas where pre-consumer waste is generated, is the textile industry. In the production they generate waste of fibers, fabrics, trims, error goods and „new“ to unsold garments or sample collections.
GSFW 2017, 9th June Page 14 Georg Andreas Suhr · International Brand Consultant · Fashion Related Services . Net
Trends > Upcycling
>>> Post-consumer waste Waste generated by end consumers of a material cycle.
In the fields of fashion the consumers generate a large quantity of post-consumer waste, including clothes, belts, shoes, curtains and home textiles.
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GOOD PRACTICE CASE STUDY #01.1#PRE CONSUMER WASTE
ALUC
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Upcycling Collection by ALUCMade out of pre-consumer waste
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GOOD PRACTICE CASE STUDY #01.2#PRE CONSUMER WASTE
ANEK.
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Anek.
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Upcycling Collection by Anek.Made out of pre-consumer waste
01. Sourcing
We source our superb materials from production leftovers, end of lines, off-cuts, deadstock and pure vintage trimmings.
02. Design
Our designs are inspired from our materials available. We design based on what we have, not the other way around.
03. Creation
Each creation is individually desi-gned and handcrafted in Berlin to maintain the highest quality and least wastage.
04. Product
Anecdotes define and enhance stories, experiences and people. Each of our products have unique stories awaiting for you.
GSFW 2017, 9th June Page 27 Georg Andreas Suhr · International Brand Consultant · Fashion Related Services . Net
GOOD PRACTICE CASE STUDY #01.3#POST CONSUMER WASTE
THERAPY-RECYCLE-AND-EXORCISE
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02 #C2C
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Trends > C2C
>>> Cradle-to-cradle design is a biomimetic approach to the design of products and systems.
>>> In the cradle to cradle model, all materials used in industrial or commercial processes—such as metals, fibers, dyes—fall into one
of two categories: „technical“ or „biological“ nutrients.
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GOOD PRACTICE CASE STUDY #02.1#C2C
LAUFFENMÜHLE
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GOOD PRACTICE CASE STUDY #02.2#C2C
C&A
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03 #DIY
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Trends > DIY
>>> DIY Do it yourself; Handmade with Love
Handcrafted (weaving, knitting, embroideries, hand made);
Single pieces; Local; Glocal
>>> Big chance for individual products (Unicate)
>>> Distribution: www.dawanda.com
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GOOD PRACTICE CASE STUDY #03.1#DIY DO IT YOURSELF
BLASK
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GOOD PRACTICE CASE STUDY #03.2#DIY DO IT YOURSELF
DAWANDA
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04 #FashionTec
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Trends > FashionTec
>>> Future Fashion Smart Fabrics
Wearable IT
3D Printing & Future Fashion Production
…
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GOOD PRACTICE CASE STUDY #04.1#FASHION TEC
TRAFO POP
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WEAR IT FESTIVAL BERLIN FASHION HACKDAYKEYHOUSE @ MUNICH FABRIC START
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GOOD PRACTICE CASE STUDY #04.2#FASHION TEC
FAB LAB BERLIN
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05 #TailorMade
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Trends > Tailormade
>>> Back to where we started Handmade
Bespoke
Produktion on Demand
Local
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GOOD PRACTICE CASE STUDY #05.1#TAILOR MADE
EGON BRANDSTETTER
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06 #Circularity
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Trends > Circularity
>>> Circular EconomyCircular Economy means to rethink the way we organize production and consumption on a local and on a global level. This implies a paradigm ch-ange from “take-make-consume and dispose” toward re-using, repairing, refurbishing and recycling existing materials and products.
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GOOD PRACTICE CASE STUDY #06.1#CIRCULARITYDESIGN FOR CIRCULARITY BY INA BUDDE
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GOOD PRACTICE CASE STUDY #06.2#CIRCULARITYCRCLR.ORG – THE CIRCULAR LAB
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GOOD PRACTICE CASE STUDY #06.3#CIRCULARITYOPEN SOURCE CIRCULAR ECONOMY DAYS 2017 BERLIN
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07 #Handicraft #Manufacturer
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Trends > Manufacturing
>>> Manufactures (Small and Medium Enterprises SME) > High quality handmade fashion in very short runs as a luxury and lifestyle product. > Local: Counter trend towards globalization > Good Image: Handmade = Quality > High confidence in the target group > Transparency > Sustainable > Low Carbon Foodprint > Backs up the traditional crafts: Preserves the culture
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GOOD PRACTICE CASE STUDY #07.1#HANDICRAFT #MANUFACTURERFOLKDAYS
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BANGLADESH / ETHOPIAINDIA / MEXICO / PERUNEPAL / CAMBODIAPALESTINA / KENYAMOROCO / THAILAND …
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GOOD PRACTICE CASE STUDY #07.2#HANDICRAFT #MANUFACTURERD’LOOP – DEUTSCHE JEANS MANUFAKTUR
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GOOD PRACTICE CASE STUDY #07.3#HANDICRAFT #MANUFACTURERSTARBEIT
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08 #Networking
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SourceBook
FFF Activists
> B2B Platform> Workshops> Sourcing Trips> Events> Round Table
> Future Fashion Forward> Fashion Revolution Days> Workshops / Education> Events> Round Table
> OSCED> Eco Sessions> Wear IT> …
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09 #SOCIAL RESPONSIBILITY
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GOOD PRACTICE CASE STUDY #09.1#SOCIAL RESPONSIBILITYABURY
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DESIGN CHALLENGESelection of the best design talent
from all over the world
GIVING BACKProduction Time = Education Time
through ABURY Foundation
DESIGN EXCHANGEDesigner go to craft community for 3 months
=Exchange of knowledge between the old
world and the cutting edge
SALESLimited edition sales through ABURY
Collection /Royalties for designers
PRODUCTIONUnique, timeless handmade collections
High design meets fair conditions
$
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ABURY – CollectionHandmade Leather Goods
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50% of the profit flows back into social projects
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Abury Foundationsocial responsibility
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10 #Zero Waste
GSFW 2017, 9th June Page 104 Georg Andreas Suhr · International Brand Consultant · Fashion Related Services . Net
Trends > Zero Waste
>>> ZERO waste „Zero waste fashion“ refers to a clothing production, which generates as little or no amounts of textile waste. > Using intelligent sewing pattern > Using creative ideas > Finding partners for the pre-consumer waste > Finding partners for the post-consumer waste
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GOOD PRACTICE CASE STUDY #10.1#ZERO WASTEHESS NATUR
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‚Waste is design gone wrong’ John Whittall
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THANKS
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CHANGE IS POSSIBLE –
BE THE CHANGE!It’s your turn now…
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