Growth Marketing Strategies For Credit Unions
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Copyright © 2009 The Price Group, Inc Pat Price 630.717.8332 Growth Marketing Strategies!
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Ideas and areas to explore to grow your credit union business.
Transcript of Growth Marketing Strategies For Credit Unions
Copyright © 2009 The Price Group, Inc.
Pat Price630.717.8332
Growth Marketing Strategies!
Growth Marketing Strategies!
Copyright © 2009 The Price Group, Inc.
Is this a great time or what?!
Copyright © 2009 The Price Group, Inc.
The Industry
National City
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the Numbers
• Unemployment• Housing new starts• CPI …
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What’s a Marketer to do?
• Stats say – keep marketing!• Take stock of member situation
and “purchase” drivers and attitudes
• Re-assess messaging
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necessity is the mother of invention
- Plato
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Manage the Brand
• Credit Unions vs. banks• The Virgin Air method
– Build your promise on differentiators– Get it out there – be relentless
• Capitalize on competitive advantage
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Consultative Selling
• All about rapport and asking questions• Not selling, rather discovering needs• Not guessing - knowing• Don’t ask member to make the
connection between need and product• True, trusted advisor
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Manage your lists
• Allows for more targeted offers• Minimizes opt-outs• Save $$$ on Direct Mail• Personalized experience
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Add Channels
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Internet and Website
• Stats show prevalence of online research
• Evolving from mass media interruptions
• Interactivity• Easy navigation• SEO
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• Start with who you know• Ask for permission to send• Tactics
– Be succinct– Design above the fold– Great subject line– Strong spam checks– Personalization – Measure
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Mobile
• Account Transactions • Email to PDAs
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Growth imperative – Gen Y(strategy)
• Make part of strategic plan• Part of staffing plan (get their input)• Shape service offerings to fit
– Life events trigger needs – Computer as a branch
• Use non-traditional channels to reach– Partnerships with community businesses,
coupons, apartment complexes
• Leverage their social nature for word-of-mouth success
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Growth imperative – Gen Y(more technology)
• Web ads• Social media• Blogs• Online conversations• Interactivity – surveys,
questionnaires• Video is the next wave
checkout www.smartypig.com
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“Street” Tactics
• Business conferences• Partner with Schools• Community events• Test copy
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If you’d like to receive my Marketing Tips! ezine go to
www.PatPriceSpeaks.com/resources.php It’s free!
If you’d like to receive my Marketing Tips! ezine go to
www.PatPriceSpeaks.com/resources.php It’s free!
Thank You!Thank You!
