Growth Hacks Through UX - Roy Povarchik
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What is Growth Hacking?
What is ‘Hacking’?
Hacking is finding alternatives to the traditional uses of a system
What is Growth Hacking?
Not a set of tools but a state of mind
“A growth hacker is a person whose true north is growth.”
Sean Ellis, Dropbox
“Growth hacking is a set of tactics and best practices for dealing with user growth”
Mattan Griffel, CEO at One Month
What hides behind the term ‘growth’?
How do I get more users?
How do I increase LTV of a user
How do I get more active users?
How do I get my landing page to convert better?
How do I get more users?
How do i reduce churn?
How to optimize the user onboarding?
And much more
Growth Hackers are marketers that bring data back to the product and use it for growth
Analytical
Obsessed
Creative
Curious
The 3 stages of startup growth
Product Market Fit
Grow
Retain & Bizdev
Products that don’t reach PMF don’t grow
The lean marketing framework
Acquisition
Activation
Retention
Referral
Revenue
The growth hacking cycle:
What to test?
Assumptions
Prioritization
Define metrics
Test
Analyze
Repeat / Improve
Acquisition Referral
Acquisition
Pull
Push
Product
Push Pull
Blogging
Podcasts
Ebooks / Guides
Infographics
Webinars
Conference Pres.
SEO
Social Media
Contests
Deal Site
Leverage Others
Push
Ads
Promo Swaps
Affiliates
Direct Sales
Product
Network invitations
Social sharing
API integration
Backlinks
Incentives
Organic
Viral loops
How can I use my product for growth?
6Famous Growth Hacks
Backlinks: Turning users into promoters
1996How do you grow a free web mail service?
Ads?
Billboards?
Radio?
Spam?
P.S: I love you. Get your free e-mail at Hotmail.
1 Millions users in 6 months
Every user is a distributer
iPhone
Blackberry
Mailbox
Evernote
Slideshare
Youtube
Onboarding: Designing for LTV
Got new users but with low retention
A large audience who signed up for an account, played around for a few days and
then never logged in again
Viral Loops: The art of referrals
A viral loop is the end to end experience from the moment you get invited to use a product up, sign
up and successfully invite another user.
What you want to measure here is the viral coefficient
How did SpringSled got its 140,000 users?
Step 1: An efficient landing page with a clear message and a clear promise
Step 2: Offering 2 incentives for sharing: Cut in line and get Springsled free for 12 months
Step 3: A quick follow up email using the same messaging as the Thank you page, with a reminder of
their incentives
Step 4: Follow up emails to track your incentive progress
Even when you pass the sign-up goal you’re still prompted with future incentives
Organic: When people simply love your product
Learn from how your users are using your product
Burbn was a location based html 5 app that lets you take pictures with 500K
investment
Incentives: If you do this, i’ll give you that
Want an invite to a special webinar on: How to create high converting landing pages?
Tweet this:I want an invite to @roypovar ’s next #webinar!
Read more http://roy.roypovarchik.com
Follow me on Twitter:@roypovar
