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"Growth hacking - The Launch of MJML" by Nicolas Garnier, Developer Evengelist @ Mailjet
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Growth Hacking with open source
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Transcript of "Growth hacking - The Launch of MJML" by Nicolas Garnier, Developer Evengelist @ Mailjet
Growth Hacking with open source
marketing graduateself-taught developerdeveloper advocate
@nico_g
Growth hacking
Attract a lot of users at a low cost...
… by means of technological integration
Open source software
Software which source code is made available...
… for free...
… for everyone...
… for anything.
Why would you even do it?
Reaching new communities
Competitors’ users Tech enthusiasts
Haters
Polishing your brand reputation
Building a reputation HiringLeveling up
How to do it?
Solve a real problem.50% 100
+of emails opened
on mobileemails clients
available
2000s
time HTML4 belongs to
Know the pain
Be innovative.High-level abstractionSemantic and easy to learn
Greatly customizable and composable
Identify opportunities and use cases.
Is your code valuable?Do I want to tweak it?
Will your code benefit from contributions?
Make sure your code is clean & documented.
// Easy to understand
// Easy to use
// Easy to change
Let’s start!
Building a community starts now.
Identify communities & influencers
Define- Who are your personas?
- Who do you want to reach?
- Which are the communities where you can find those people?→ Email integrators, developers, designers
Prioritize- Is your project of interest to them?
- Is the community inclusive/welcoming?
- What is the impact of this community?
→ #emailgeeks, Litmus, /webdev & /programming subreddits...
One upvote worth a thousand upvotes
950+3000+ 200+ 40+
Github trending
Weekly Newsletter
Frontpage 3 subreddits
Be carefulDOS- Plan what you will post
- Plan when you will post
- Plan who will post
DON’TS- Sound promotional
- Share direct links
- Ask for upvotes like crazy publicly
Start building relationships… EARLY!
Chat as much and early as you can
Ask for feedback!
Figure out what and how you’ll hack asap.
Track and leverage data
Views
Clicks
Shares
Downloads
Opens
Build bridges between your company and the
framework
Keep the open source real.
Keep involved
Be transparent
RFC
Make contributions easy
Reward contributors
Take care of your community.
Listen to them
Listen to themWhen they talk to you When they just talk
Talk to them and give them news
What do I get?!
Grow market shares
Startup love
Sales deals
Partnerships deals
Grow your product
Move your company culture forward
Moving your culture forward
Tech and dev focused Team building
https://twitter.com/mjmlio → follow
https://www.producthunt.com/tech/mjml → upvote
http://mjml.io → subscribe
[email protected] → get in touch
GIFTSSend 120 000 emails for free with the
promocode:MJMLROCKSTHEFAM
Part of TheFamily? We have a killer deal for you
Reach out at [email protected]
Questions?
Thanks!
