Ross KingslandFounder and CEOInception Growth

@RossKingsland1

InceptionGrowth.net

Hacking Growth Hacking

1. Why Growth Hacking?

2. Growth Hacking Framework

@RossKingsland1

My Single Biggest Mistake

“I would rather be right, than rich”

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A New Hope

1. Have no assumptions

2. Test everything

3. Growth is a mindset

4. Must have Product / Market Fit

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The Truth@RossKingsland1

Who Do We Work With?• Business Owners• Founders• CEOs• Partners• Boards• Directors

Common Factor:Everyone we work with wants a

significant step change in their business growth

@RossKingsland1

@RossKingsland1

@RossKingsland1

In Other Words…

Accelerated Growth

Accelerated Growth

Current Growth

Check one two three

Growth Is A Science@RossKingsland1

Why Growth Hacking?@RossKingsland1

Old school traditional marketing model

Lean Marketing@RossKingsland1

The Growth Hacking Framework@RossKingsland1

5 Strategies You Can Use Today@RossKingsland1

1. Acquisition@RossKingsland1

1. Acquisition@RossKingsland1

Examples:

• SEO• Viral Marketing• Strategic Partnerships• PR• Unconventional PR• Search Engine Marketing • Social and Display Ads• Offline Ads• Email Marketing• Blogs

• Content Marketing• Target Market Blogs• Business Development• Sales• Affiliate Programs• Existing Platforms• Trade Shows• Offline Events• Speaking Engagements• Social Media

1. Acquisition• Original advertising strategy: Billboards and Radio

Ads

• Get creative

• “PS: I Love You. Get Your Free E-Mail At Hotmail”

• Why it works: Unexpected, Emotional, Secret, Exclusive, Novel

@RossKingsland1

2. Activation@RossKingsland1

2. Activation@RossKingsland1

The problem with activation

Lack Of Trust

2. Activation@RossKingsland1

Results In Advance

Lack Of Trust

Step 1 Step 2 Step 4 Step 5Step 3

2. Activation@RossKingsland1

Results In Advance

Lack Of Trust

Step 1 Step 2 Step 4 Step 5Step 3

TRUST IN YOU

3. Retention@RossKingsland1

3. Retention@RossKingsland1

• Reduce churn

• Executive team set a goal of acquiring 200 million users in 12 months

• 7 friends in 10 days

• Focus on reducing “Friction”

4. Referral@RossKingsland1

4. Referral@RossKingsland1

4. Referral• Make it easy to share

• Make it fun to share

• Appeal to their core desires

• “Simple does not mean easy”

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5. Revenue@RossKingsland1

5. Revenue@RossKingsland1

5. Revenue@RossKingsland1

• MRR = Monthly Recurring Revenue

5. Revenue@RossKingsland1

Split test all revenue streams

For example:• Freemium vs $1 trial• Universal increase across all services• $1 trial for $x service for X months• Phone numbers for “increase security”• “Black” / “Cyber” what ever day you want

Hacking Growth Hacking@RossKingsland1

Resources For Youwww.InceptionGrowth.net/growthhacking

@RossKingsland1ross@inceptionbusinesssolutions.com