Pricebaba

Kushang Dholakia & Tirthesh Ganatra

24th October (Mumbai)

5,000,000+> 5% of India’s Internet Population Using Pricebaba

Biz vs Design vs UsersBuilding Pricebaba

“If something works but emotionally you don't feel a connection - it's ugly - you'll use it, but you'll use it begrudgingly and you'll change at the first opportunity and you'll build no relationship with the brand or the people behind it. And so you really have to be successful in both.”

- Jony Ive on Form & Function

Old logo:

Why did we change it?● We felt our previous logo looked more like an icon and didn’t stand

strong as a symbol

● Users might remember it as just another bar code and not as PriceBaba’s

symbol

● It lacked personality and of course, color

Old homepage

New homepage

List Page Desktop

List Page Mobile (320 x 480 pixels resolution)

Add to Compare

Smart Filters on Mobile

Old Product Page (Desktop)

New Product Page (Desktop)

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New Product Page (Mobile)

Primary Importance:Seller NameSeller GuaranteeStock StatusPriceGo to Store button

Secondary Importance:Details (EMI, Shipping, Delivery)Variants (Model name + Color & Price)Offers (Text)

Mockup

ONLINE STORES LAYOUT

Desktop Mobile

Mockup

NEARBY STORES LAYOUT

Desktop Mobile

MAY THE FORCE BE WITH YOU