Grow Your Business With Your Personal Brand | @brandyourself
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Transcript of Grow Your Business With Your Personal Brand | @brandyourself
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throughout all business situations & Interactions,
You and your employees are going to be googled
“
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Business owner/Entrepreneur
Professional service provider
Business Development
Consumer-Facing
Consultant/Freelancer
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Your funnel may be broken if you ignore the
Personal online presence of you and your employees
“
People will Google you and your employees when they:
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Receive a business card
Meet at a conference/event
Receive an email
Prior/during/after a business or sales call
Upon receiving a referral or recommendation
During due diligence
!
!
You & your employees are searched more than your company
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Keyword Avg. Monthly Searches
Company 100
Keyword Avg. Monthly Searches
You 270
Employee #1 40
Employee #2 80
Employee #3 < 10
Employee #4 70
TOTAL SEARCHES 470+
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So how do you build a personal brand
that best reflects your business?
Building your personal website• A central information hub about you on the web • Make sure to include:
• ‘About Me” page: experience/work within the industry • Contact page • Testimonials/case studies • Industry Information - Articles/white paper/guides
• Link to your company page • link to other sites/profiles on the web
TIP: Use a tool like Wordpress: Easy to use & SEO friendly
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Building your personal brand on social media
• Research sites that people in your industry are active on • Sign up for as many as you can - including the big ones • Fill out the profiles completely • follow/friend influencers in your industry • share relevant content - your own & others • Set a schedule & stick with it
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getting mentioned in industry articles/blogs
• Start blogging your own content • Identify & Follow popular industry blogs & Writers • Offer a Guest Post • Use Previous work you have done to pitch publications • When pitching, keep it simple
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Sharing Rich Media
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Presentations Videos Images
TIP: Share on your website & create separate blog posts using images
Seo basics
• Architecture/structure • keyword/content • relevancy: keep it active
• links • social sharing
on-page seo off-page SEO
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The only effective way to create a positive online
presence is to create positive, relevant content
“
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