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GROW YOUR BUSINESS USING SOCIAL NETWORKING Susanne Daniels- Restyled Life
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Overview of Social Marketing for Small Business Owners.
Transcript of Grow your business using social networkingwonote
GROW YOUR BUSINESS USING SOCIAL NETWORKINGSusanne Daniels- Restyled Life
SOCIAL NETWORKING MARKETING
Reach your Customers Build Relationships Increases Visibility Be found by Search Engines Increase
SEO Best Platforms for ROI
Online Social Networking and Marketing are both about making the connection and gaining online visibility.
WHAT IS KNOWN ABOUT SOCIAL NETWORK MARKETING? 64% of Americans cannot define social
networking or social media. 99.1% of Americans feel it has a significant
impact on business growth. 78% of businesses worth $10-500 million
plan on spending more marketing dollars on social media.
It is predicted that by 2014 the $$$ spent advertising on the internet will surpass the $$$ spent on television advertising.
WHY IS SO MUCH ATTENTION AND MONEY BEING SPENT ON SOCIAL MEDIA MARKETING?
Half of all American adults are now on social networks, use among Baby Boomers is growing.
32% of Boomers age 50-64 use a social networking site each day.
Power users of social networking are women aged 18-29, with 89% using social networking.
Smart Phones 5.3 billion mobile users globally.
Social Network Marketing is not an option IT IS WHERE THE CUSTOMERS ARE!
SOCIAL NETWORKING AND MARKETING
Social Networking
Communication Relationship
Building Create Online
Persona Reach out to
Customers Virtual Handshake
Marketing Communication Business
Relationship Gauge Customer
Needs Develop Sales
Strategy Product
Development and salesSocial Networking Marketing
MARKETING STRATEGY
Identify Your Marketing Goals Create Marketing Strategy Choose Social Media Platforms Leverage Social Media to Meet Goals Look for measurable outcomes Social Networking is not free It requires investment of your time
ONLINE SOCIAL NETWORK MARKETING
Hundreds of mainstream and satellite social networking platforms
Websites Blogging Micro Blogging Pod Casting Video Blogging Surveys Online Meetings Gaming
WEBSITES AND BLOGS
SEO- Search Engine Optimization
Search Engine job is to find current content
Websites Depreciate
Blogs insert new content continuously
February 2011 over 156 million public blogs
BLOGGING WHERE TO START Follow other blogs in your sector Find and Follow with RSS
Google Reader Post comments on what others write Be part of the conversation Link back to your blog or website Re Post other blog content Post links to Articles
Blog Equation Current Trends + Valuable Content = Website/Blog Visits
BLOGGING SITES
www.Blogger.com http://www.typepad.com/www.Wordpress.com www.thoughts.com
MINI BLOGGINGWWW.TUMBLR.COM
THE BIG 5 SOCIAL MEDIA PLATFORMS
FOR BUSINESS AND CAREER
Micro Blog Free Account 140 character max URL Address, Article,
Link, Announcements
Re-tweet from value sources
www.twitter.com
@restyledlife
750 Million Users 50% Use Daily 3 Million Pages 1.5 Million Local
Businesses
www.facebook.com
Profile vs. Page One profile per user Profile not for
business Go to page Upper Right Click-create a page Follow prompts
www.facebook.com
Use create page link on Facebook page you do not administer.
Easy link to page found at:http://www.restyledlife.com/links-and-resources.php
FACEBOOK BUSINESS PAGE
LINKED IN
Launched May 2003 120 Million Users 200 Countries Avg. Age 42 Fortune 500
Companies on LinkedIn
Create Connections Join Groups
www.linkedin.com
GOOGLE +
Designed to make online socialization more like life.
Not everyone is your friend
Create Circles Keep conversations
separate and overlap.
Video chat Game competition
www.google.com
YOU TUBE
No special equipment
Up to 10 Minutes Choose a topic,
write your script Be yourself and be
honest Interview someone Have someone
interview you Create tutorials and
demonstrations
www.youtube.com
Google + video example of using You Tube to provide
content.
http://youtu.be/hC_M6PzXS9g
INV
ITE F
OLLO
WER
S
•Icons are just pretty pictures on printed material•Use full URL on printed material •Use Icons as links online
SATELLITE PLATFORMS
EmailPod Casting
GamingGo To Meeting
Blog RadioQR Codes
QR CODES
•Smart Phone Bar Code•Takes paper marketing online instantly
•Can display- Web Pages, Email Addresses, Text, Picture, Business Card
•Google Goggles Free App for Smart PhoneAlso reads bar codes, price checks, identifies art and landmarks
QR CODES
www.restyledlife.com
restyledlife.blogspot.com
@restyledlife
SOCIAL NETWORK MARKETING
Networking is about connecting to people The people are on Online Social Networks Use social media to create your online
persona Bring your brand online and introduce
yourself to customers. Offer valuable content Create a presence visible to search engines Market to people who know you
SOCIAL NETWORK MARKETING
•Create Strategy•Create your profile, logo and branding •Choose your tools•Integrate tools into strategy•Make the Connection•Be Visible –Be Searchable
Go SocializeOnline Social Network Marketing
is not an option
IT IS WHERE YOUR CUSTOMERS ARE!
HOMEWORK
Go Home and Set up your Twitter account Search for @Restyledlife and follow me Send your first Tweet If you don’t know what to say- try this-
Grow your business using social networking at WRC was a great class. Go to www.restyledlife.com for information on future classes.
11 Characters left over if you have more to say.
GROW YOUR BUSINESS! USING SOCIAL NETWORKING
Thank you for attending and supporting The Women’s Resource Center of
Sarasota For more information about Susanne and
Restyled Life please visit: www.restyledlife.com
