Greenville LandStewardship AEA - ECWRPC · 2017/18 3-Year (2018-2020) Strategic Plan developed LAND...

AdoptedFebruary, 2018

TOWN OF GREENVILLELAND STEWARDSHIP & AEA COMMITTEE3-YEAR (2018-2020) STRATEGIC PLAN

Land Stewardship / AEA Committee 3-Year (2018-2021) Strategic Plan

Town of Greenville, WI

February, 2018

Prepared by the East Central Wisconsin Regional Planning Commission

i

ABSTRACT

TITLE: Town of Greenville Land Stewardship / AEA Committee 3-Year (2018-2021) Strategic Plan CONTACT: Eric W. Fowle, AICP – Executive Director AUTHORS: Eric W. Fowle, AICP – Executive Director SUBJECT: Land Stewardship Strategy DATE: February, 2018 PLANNING AGENCY: East Central Wisconsin Regional Planning Commission SOURCE OF COPIES: East Central Wisconsin Regional Planning Commission 400 Ahnaip Street, Suite 100 Menasha, WI 54952 (920) 751-4770 www.ecwrpc.org

.

iii

TABLE OF CONTENTS

Background ........................................................................................................................ 1 Community Overview ......................................................................................................... 1 Prior Planning Work ................................................................................................ 2 Land Stewardship / AEA Committee Overview................................................................... 2 Prior Committee Accomplishments ......................................................................... 3 Committee Vision & Goals for Success .............................................................................. 6

TABLES

Table 1: Goals, Objectives, Strategies & Tasks .................................................................. 7

Town of Greenville Land Stewardship & AEA Committee 3-Year (2018-2020) Strategic Plan

East Central Wisconsin Regional Planning Commission 1

BACKGROUND

The Town of Greenville’s Land Stewardship / AEA

Committee was created in 2011 to further address the

Town of Greenville’s Comprehensive Plan

recommendations pertaining to the conservation and

protection of the Town’s vast natural and agricultural

resources.

The report updates the 2011 Town of Greenville Land

Stewardship Strategy that outlined the aspirations of the

Committee at that time and was supported by the Town

of Greenville Board. This updated strategy was

prepared by the Committee between February, 2017

and January, 2018 with the assistance of the East

Central Wisconsin Regional Planning Commission through its Technical Assistance Program.

This document provides an updated framework for the continued advancement and discussion

of numerous programs and tools that can be developed and used by the Town to establish a

coordinated, effective, and equitable land stewardship program that touches many facets of the

Town’s current operations and development policies. Through a collaborative approach with

other Town committees, Outagamie County, the State of Wisconsin, Hortonville School District

and most importantly, the Town’s farmers, businesses, landowners and residents, the updated

Land Stewardship / AEA Committee Strategic Plan effectively represents the continuation of a

long-term commitment by the Town to proactively address the needs of the community with

respect to preservation of agricultural, natural and cultural resources together with their

associated economic benefits.

COMMUNITY OVERVIEW

The Town of Greenville is a rapidly growing community located in southwestern Outagamie

County (west of the City of Appleton) with a population of 11,874 (2016 Census estimate) and

growing. Access to the Fox Cities is provided by three main highways running through the Town

- Highway 15, Highway 96 and Highway 76. Greenville contains a significant amount of

urban/suburban development that is provided with a full array of services, as well as an

abundance of rural agricultural lands and natural resource features (i.e. wetlands, woodlands,

etc.).

Over the past several decades, the Town has received significant amounts of residential,

commercial and industrial growth. While much of the growth had occurred on ‘fringe’ areas that

are provided with urban services, a near equal amount of change occurred in the rural portions

of the community, between 1990 to 2008. Rural subdivisions began to change the use and

character of the Town’s rural landscape and in 2008 a new plan was developed to change this.


2 East Central Wisconsin Regional Planning Commission

Prior Planning Work

The Town of Greenville has been very active in the planning for its future in recent years. In

reviewing past town-wide planning projects and policy issues, a number of important efforts are

thought to have laid the groundwork for the preparation of the Land Stewardship / AEA

Committee Strategic Plan. These include, but are not limited to:

2001 - Urban Forestry Program initiation

2004 – Development of Town of Greenville GreenPrint Plan

2007 – Adoption of Ordinance to Ban Fertilizer Containing Phosphorus

2008 - Adoption of Conservation Subdivision Ordinance

2009 - Year 2030 Comprehensive Plan adoption

2009 – Adoption of “Eco-municipality” Resolution

2010 - Sustainability Committee formation

2010 - Rain Barrel Program initiation

2011 - Community Garden Program initiation

2011 Town of Greenville Land Stewardship Committee Creation / Strategic Plan

2011/12 - Participation in Outagamie County Farmland Preservation Plan Update

2015 Town of Greenville Greenbelt Agricultural Enterprise Area (Greenbelt AEA) created by

the State of Wisconsin Dept. of Agriculture, Trade, and Consumer Protection (DATCP)

2016 Town of Greenville Greenbelt AEA expansion approved by DATCP

2017/18 3-Year (2018-2020) Strategic Plan developed

LAND STEWARDSHIP / AEA COMMITTEE OVERVIEW

The Town of Greenville Land Stewardship/AEA Committee was created as an ad hoc

committee by the Town Board in April, 2011. The Committee’s charge was to investigate and

develop the framework for a program and/or individual tools, that would focus on land protection

issues as a method to implement the Town’s vision for growth and preservation as outlined in its

Year 2030 Comprehensive Plan. The Land Stewardship/AEA Committee currently consists of

the following members:

Larry Bentle, Resident / Landowner / Agricultural Producer

Dave Johnson, Resident / Outagamie County Development & Land Services Department

Jeff Steinacker, Resident / Landowner / Agricultural Producer

John Julius - Resident / Landowner / Agricultural Producer

Tim Menning – Resident / Landowner / Agricultural Producer

Michelle Sargeant – Resident / Landowner / Agricultural Producer

Steve Nagy - Resident / Landowner / Business Owner

Pete Schroeder – Resident / Outagamie Cooperative Services, Inc. (OCS)

Sally Bowers - Associate Principal, Hortonville Area School District

Sarah Grotjan – Outagamie Co. UWEX Agricultural Agent



Joel Gregozeski, Town of Greenville Administrator (to be succeeded by new Community

Dev. Dir.)

Eric Fowle, East Central Wisconsin RPC (ad hoc advisor)

Allyson Watson, Outagamie Co. UWEX Community Dev. Educator (ad hoc advisor)

Past Committee Accomplishments

Since its formation in 2011, the Committee has accomplished a great number of important tasks

and steps toward implementing its vision. In summary, the following items were worked on and

developed by Committee members during those first six years:

1) Committee Capacity Building. Continual outreach to new stakeholders and potential

members occurs in order to build capacity. The Committee is comprised of significantly more

residents and landowners than it was in 2011.

2) Community Engagement and Awareness. Several events/celebrations/tours have been

given by Committee members. Additional awareness has been generated through Town

newsletter articles and posting of website information about the Committee’s efforts.

3) Intergovernmental Collaboration. The Committee actively participated in the planning

process for the Outagamie County Farmland Preservation Plan update.

4) Greenville Greenbelt Agricultural Enterprise Area designation

and expansion. The main accomplishment of the Committee by

far, and one that continues to drive the committee’s conversations

today, was the designation of 6,178 acres as the Greenville

Greenbelt Agricultural Enterprise Area (AEA) by the State of

Wisconsin’s Dept. of Agriculture, Trade and Consumer Protection

in 2015 and 2016. See sidebar on next page for more information

about AEAs.

5) Landowner Outreach. Committee members promoted the

Farmland Preservation Tax Credits to AEA landowners and began

to examine potential land preservation tools and techniques.

6) Rural Economic Development. In partnership with Fox Cities

Regional Partnership, conducted initial farmer outreach for

business assistance / succession planning interest. Also explored

heritage tourism/agri-tourism, agri-business development and

entrepreneurship opportunities.

7) Youth Engagement & Education. Formed partnerships with

Hortonville Area School District (HASD), including participation in

educator workshops about the AEA and agricultural topics.

Student Hannah Goulet

helped create a logo for the

Greenville AEA that will be

used on a sign

identification for

landowners within the

designated district. Larry

Bentle of the Land

Stewardship Committee

honors her at the May 3,

2017 HASD High School

Scholarship night with a

framed copy of her creative

work and an appreciation

check of $500.



8) AEA Logo & Landowner Signage Program. Planning for and initiation of program,

including working with an HASD student on the design and providing a $500 award. As of

January, 2018, a total of 16 signs have been installed with two more awaiting installation.

Wisconsin’s Agricultural Enterprise Area (AEA)

Program

Agricultural enterprise areas, or AEAs, are community led efforts establishing

designated areas important to Wisconsin’s agricultural future. More specifically, an

AEA is an area of productive agriculture that has received designation from the state

at the request of landowners and local governments. As a part of the state’s Farmland

Preservation Program, AEAs strive to support local farmland protection goals. Local

communities can voluntarily pursue designation of an AEA by submitting a petition to

the Department of Agriculture, Trade and Consumer Protection (DATCP). Through

this designation, the community can encourage continued agricultural production and

investment in the agricultural economy. Landowners in AEAs are not subject to any

new land use regulations. Farmers owning land within an AEA can receive tax credits

in exchange for signing an agreement to keep their land in agricultural use for at least

15 years.

The Greenville AEA lies within the designated greenbelt area of the Town of

Greenville. The AEA is small in comparison to others in Wisconsin; however, it

borders the Fox Cities metro area and is experiencing significant development

pressure from non-agricultural uses. Greenville’s goal is to provide an agricultural

greenbelt within an expanding residential area for present and future residents to

enjoy. The area aims to highlight the importance of protecting productive agricultural

land through thoughtful planning and outreach efforts.



COMMITTEE VISION & GOALS FOR SUCCESS

The 2011 Strategic Plan document was developed with extensive input and a thorough

assessment and vetting of ideas, ideals, and aspirations with respect to how the new Land

Stewardship Committee could best serve to implement the ideas set forth in the Town’s 2008

comprehensive plan. The following Vision Statement was developed in 2011, and for the

purposes of this updated plan, remains unchanged:

Vision Statement

Actively promote the development of a Land Stewardship Program that

affirms the identity of the Town by protecting key agricultural and open

space resources for our future generations’ environmental, economic,

and social well-being.

A number of exercises were conducted with the Land Stewardship / AEA Committee to flesh out

the existing (2011) goals, objectives and strategies as compared to recent successes and the

many conversations about paths that might be pursued by the Committee. A comprehensive re-

write of the Committee’s goals, objectives, and strategies were undertaken to better reflect the

outcomes that they hope to achieve. As shown in Table 1, the four overarching goals for the

Committee include:

GOAL #1: Build the capacity of the Land Stewardship and Agricultural Enterprise

Committee.

GOAL #2: Promote and pursue adoption of permanent protection programs for critical

agricultural and natural lands within our Greenbelt.

GOAL #3: Grow community understanding to build resident support for the agricultural

and natural land base values of our Greenville Greenbelt.

GOAL #4: Promote opportunities/programs for rural economic development within the

Greenbelt and that make economic sense for landowners, residents, and businesses.

Detailed lists of tasks were created for each goal to guide the initial steps of strategy

implementation. Where appropriate, a listing of lead individuals and potential costs has been

identified.

This detailed listing of statements and tasks should be continually reviewed by the Committee

for progress and potential alterations. In three years (2021) the Committee should conduct a

more thorough review and evaluation of these goals to ensure that they are consistent with the

community’s ideals and intent.

Tow

n of Greenville Land S

tewardship A

EA

Com

mittee 3-Y

ear (2018-2020) Strategic P

lan

Tab

le 1: Go

als, Ob

jectives, Strateg

ies & T

asksC

om

mittee

Mem

bers

Estim

ated

Co

st T

arget Y

earO

bjective, S

trategy o

r Task

AL

L

Objective 1: Seek and recruit additional m

embers to the com

mittee that have w

ith new/fresh perspectives and or skills

that forward the m

ission of the Com

mittee.

2018S

TR

AT

EG

Y A

: On a routine basis ask G

reenville residents, landowners, educators and businesses to consider participation on the

Com

mittee or one of its activities (subcom

mittees).

TA

SK

1: Prepare a one page “brief” about the role of the C

omm

ittee.

2018S

TR

AT

EG

Y B

: Continually build the external netw

ork of the Com

mittee w

ith respect to government agencies, non-profit organizations,

school districts and others in order to maxim

ize the use of information and resources.

TA

SK

1: Partner w

ith organizations like ‘Trim

Hunger’

TA

SK

2: Enlist m

embers w

ho have an active interest in Greenville’s future, w

hether they are Tow

n residents or not (e.g. the HA

SD

comm

unity, interested governm

ent agency individuals who can provide critical inform

ation and strengthen our comm

ittee, etc.).

TA

SK

3: Maintain a productive partnership w

ith HA

SD

.T

AS

K 4: B

ecome involved w

ith Conservation field days sponsored by land C

onservation department.

2018S

TR

AT

EG

Y C

: Create a budget for the L

and Stew

ardship/AE

A C

omm

ittee to promote educational efforts.

TA

SK

1: Create a finance account(s) for the C

omm

ittee to accept and disperse funds as per Com

mittee direction.

TA

SK

2: Identify potential funding sources and make requests.

TA

SK

3: Determ

ine whether it is feasible to obtain budgeted T

own funding to help sponsor C

omm

ittee defined projects.

L. B

entle

Objective 1: D

evelop a Purchase of Developm

ent Rights (PD

R) Program

targeted at rural landowners w

ithin the G

reenbelt.

2018S

TR

AT

EG

Y A

: Educate area residents on the econom

ic advantages and resulting comm

unity pride of preserving Tow

n open land through public program

s and support.T

AS

K 1: D

evelop and implem

ent a campaign/m

arketing strategy that results in a successful PD

R referendum

.

TA

SK

2: Proactively establish landow

ner interest in a PD

R program

(i.e. so they will actively participate should a P

DR

program becom

e available).

GO

AL

#1: Build the capacity of the L

and Stewardship &

Agricultural E

nterprise Com

mittee.

GO

AL

#2: Promote and pursue adoption of perm

anent protection programs for critical agricultural and natural lands w

ithin our G

reenbelt.

East C

entral Wisconsin R

egional Planning C

omm

ission7

Tow


tewardship A

EA

Com

mittee 3-Y


lan

Tab

le 1: Go

als, Ob

jectives, Strateg

ies & T

asksC

om

mittee

Mem

bers

Estim

ated

Co

st T

arget Y

earO

bjective, S

trategy o

r Task

2018 (P

RIO

RIT

Y)

ST

RA

TE

GY

B: D

evelop a detailed concept description for how a P

DR

Program

would w

ork in the Tow

n of Greenville.

TA

SK

1: Establish tim

eline

TA

SK

2: Thoroughly research and sum

marize in w

riting all PD

R and C

onservation land protection programs, including L

and Trusts, that are available

TA

SK

3: Develop program

rules, target areas, criteria, managem

ent structures and performance m

easures.T

AS

K 4: D

evelop and implem

ent funding strategies (include area businesses, state and federal agencies).

L. B

entle

Objective 2: D

evelop Transfer of D

evelopment R

ights (TD

R) Program

targeted at urban and rural landowners w

ithin the G

reenbelt.

2018S

TR

AT

EG

Y A

: Educate area residents on the econom

ic advantages and resulting comm

unity pride of preserving Tow

n open land through public program

s and support.

TA

SK

1: Develop and im

plement a cam

paign/marketing strategy that results in a successful T

DR

referendum.

TA

SK

2: Proactively establish landow

ner interest in a TD

R program

.

2018 (P

RIO

RIT

Y)

ST

RA

TE

GY

B: D

evelop a detailed concept description for how a T

DR

Program

would w

ork in the Tow

n of Greenville.

TA

SK

1: Establish tim

eline

TA

SK

2: Thoroughly research and sum

marize in w

riting all TD

R and C

onservation land protection programs, including L

and Trusts, that are available

TA

SK

3: Develop program

rules, target areas, criteria, managem

ent structure and performance m

easures.T

AS

K 4: D

evelop and implem

ent a funding strategy (include area businesses, state and federal agencies).

TBD

Objective 3: R

eview and provided suggestions to the Plan C

omm

ission on potential zoning ordinance modifications

such as the creation of an A-1 A

gricultural Zoning D

istrict and/or improvem

ents in natural resource m

ana gement/protection.

2018S

TR

AT

EG

Y A

: Exam

ine opportunities to further protect wetlands and w

ildlife areas within the T

own of G

reenville.

TA

SK

1: Work w

ith WD

NR

and non-profit organizations to research and define outcome goals for resource protection.

TA

SK

2: Identify and promote voluntary program

s to landowners and residents.

TA

SK

3: Work w

ith Tow

n Plan C

omm

ission to develop ordinance modification drafts, and circulate for com

ments am

ong comm

unity mem

bers.

TA

SK

4: Work w

ith Plan C

omm

ission and Tow

n Board to achieve adoption of ordinance m

odifications.

East C

entral Wisconsin R

egional Planning C

omm

ission8

Tow


tewardship A

EA

Com

mittee 3-Y


lan

Tab

le 1: Go

als, Ob

jectives, Strateg

ies & T

asksC

om

mittee

Mem

bers

Estim

ated

Co

st T

arget Y

earO

bjective, S

trategy o

r Task

2020S

TR

AT

EG

Y B

: Take a fresh look at A

gricultural Zoning and see if it can be a fit for today’s G

reenville.

TA

SK

1: Research and define outcom

e goals (research past attempts on A

-1 zoning for Greenville and w

hy it did not “take hold” as it did in other tow

nships). Determ

ine why W

innebago County is now

(July 2017) planning to do away w

ith A1 zoning?

TA

SK

2: Work w

ith Tow

n Plan C

omm

ission to develop ordinance modification drafts, and circulate for com

ments am

ong comm

unity mem

bers.

TA

SK

3: Work w

ith Plan C

omm

ission and Tow

n Board to achieve adoption of ordinance m

odifications.

TBD

Objective 4: A

ssume a m

ore active role in plan monitoring and preparation (C

omprehensive Plan, Farm

land Preservation Plan, G

reenPrint Plan, etc. ) as it pertains to agricultural and natural lands within our G

reenbelt.

2018S

TR

AT

EG

Y A

: Becom

e fluent and comfortable w

ith current plans and their uses so that they can be appropriately presented, explained, and discussed w

ith local residents and government.

TA

SK

1: Form

a subcomm

ittee

TA

SK

2: Develop a long-term

vision of where w

e want to go to enable/define effective m

onitoring (i.e. monitoring guidelines, etc.) of land use efforts.

TA

SK

3: Determ

ine plan effectiveness and new program

s that would “best fit” the T

own of G

reenville.T

AS

K 4: P

repare a manual (perhaps a w

eb archive) that documents all related existing docum

entation.T

AS

K 5: W

ork with T

own to G

et the AE

A and A

-1 zoning into town com

prehensive plan update in 2018.

2018S

TR

AT

EG

Y B

: Influence Tow

n land use policy so that the protection of resources is more integral to the overall vision and

implem

entation strategies.

TA

SK

1: Develop an ultim

ate end-vision of what w

e want the T

own of G

reenville to “look like” (For exam

ple, will the T

own plat-book, 50 years from

now

, show today’s A

g-land or open land still remaining?).

TA

SK

2: Develop position statem

ents regarding existing plan documents.

TA

SK

3: Develop suggested plan m

odifications for consideration in regular updates of these plans.

TA

SK

4: Develop an everyday “presence/feeling” w

ithin our entire comm

unity through promotional efforts that w

ill support active preservation of lan dpolicies and keep G

reenville green.

2020S

TR

AT

EG

Y C

: Becom

e more active in day to day review

s of development proposals for im

pacts on agricultural and natural resources.

TA

SK

1: Establish a liaison/relationship w

ith the Tow

n Plan C

omm

ission and Outagam

ie County.

East C

entral Wisconsin R

egional Planning C

omm

ission9

Tow


tewardship A

EA

Com

mittee 3-Y


lan

Tab

le 1: Go

als, Ob

jectives, Strateg

ies & T

asksC

om

mittee

Mem

bers

Estim

ated

Co

st T

arget Y

earO

bjective, S

trategy o

r Task

TA

SK

2: Develop a process by that the L

and Stew

ardship & A

gricultural Enterprise C

omm

ittee routinely reviews and com

ments on developm

ent proposals or other land use changes.

L. B

entle

Objective 1: D

evelop and implem

ent Agricultural E

nterprise Area (A

EA

) landowner recognition program

s.

$ 2,000.00

2018 (p

riority)

ST

RA

TE

GY

A: D

evelop a landowner sign program

that advertises to residents and area travelers our AE

A and their participation in the program

.

TA

SK

1: Design signs.

TA

SK

2: Procure funding com

mitm

ents.T

AS

K 3: P

urchase signs, distribute and erect signs (goal of ½ landow

ners by Novem

ber, 2018).T

AS

K 4: D

evelop/issue media release and hold sign dedication event.

$ 2,000.00 2018

ST

RA

TE

GY

B: D

evelop a sign(s) applicable with S

tate and County ordinances that could be strategically placed on local m

ajor highways to

advertise our AE

A.

TA

SK

1: Procure funding com

mitm

ent.T

AS

K 2: S

eek County/S

tate approval.T

AS

K 3: P

urchase and erect signs.T

AS

K 4: D

evelop/issue media release and hold sign dedication event.

L. B

entle

Objective 2: D

evelop public educational events and/or tours that exhibit and celebrate the agricultural heritage, histor y, and econom

y of the Tow

n of Greenville’s G

reenbelt AE

A.

2018 (p

riority)

ST

RA

TE

GY

A: D

evelop and implem

ent an overall marketing plan for the A

EA

TA

SK

1: Dedicate a future m

eeting to brainstorm and develop a list of benefits to the com

munity of preserving farm

land, open space and wetlands.

Exam

ples include: Aquifer regeneration, w

ildlife habitat and photos thereof. Recycling such as w

hey from m

ilk plants, leaves, limiting runoff from

streets, subdivisions, and sew

age treatment plant solids, etc. P

artner at comm

unity events with such organizations as M

enasha West S

ewage T

reatment

Plant, M

orning Glory m

ilk plant, DA

TC

P, C

ounty/State L

and Conservation, E

ast Central W

I Regional P

lanning Com

mission (E

CW

RP

C), O

utagamie

Developm

ent Services &

Zoning, T

win C

ity Rod and G

un Club, clean w

ater interests, Coops, D

NR

, etc. to present informational displays/booths at

local events such as Farm

Technology D

ays, Farm

Progress D

ays, etc. Also include the num

erous Agribusinesses’ w

ithin our town and county that are

dependent upon a vibrant agricultural base in our comm

unity.

TA

SK

2: Determ

ine how and m

ake public the various benefits of agricultural and open land within our tow

nship.

GO

AL

#3: Grow

comm

unity understanding to build resident support for the agricultural and natural land base of our Greenville

Greenbelt.

East C

entral Wisconsin R

egional Planning C

omm

ission10

Tow


tewardship A

EA

Com

mittee 3-Y


lan

Tab

le 1: Go

als, Ob

jectives, Strateg

ies & T

asksC

om

mittee

Mem

bers

Estim

ated

Co

st T

arget Y

earO

bjective, S

trategy o

r Task

2018S

TR

AT

EG

Y B

: Prom

ote the Greenbelt/A

EA

through tie-ins with other G

reenville events.

TA

SK

1: Periodically have an inform

ation booth at and arrange tours from F

armers m

arket or other appropriate venue.

TA

SK

2: Share inform

ation at Breakfast at the F

arm.

TA

SK

3: Prom

ote program locally using a booth at the F

all Fair.

2018S

TR

AT

EG

Y C

: Develop an easily navigable A

EA

website that is a subsite of the T

own of G

reenville site.

TA

SK

1: Post county and state links for A

EA

questions, other land preservation information, land and w

etland managem

ent best practices.

TA

SK

2: Develop m

ore Greenville A

gricultural history information for inclusion in the T

own’s w

ebsite.T

AS

K 3: “virtual tour” of the A

EA

and its agricultural history using ES

RI’s S

tory Map softw

are.

$ 300.00 2019

ST

RA

TE

GY

D: H

ost an annual meeting/event/tour w

ith landowners, dignitaries, and residents

TA

SK

1: Design event and locate facility (C

onsider Nagy hom

estead on Julius Drive or H

omestead M

eadows on S

pencer Rd.).

TA

SK

2: Schedule and stage event.

L. B

entle, P

ete S

., Joh

n J.

Objective 3: R

egularly comm

unicate and share information w

ith other Tow

n Com

mittees, the T

own B

oard, landow

ners and residents about the importance of the G

reenbelt / AE

A and opportunities/actions that can increase

stewardshi p of its resources.

2018S

TR

AT

EG

Y A

: Educate elected and appointed officials and T

own em

ployees on the benefits of agricultural preservation in our T

ownship.

TA

SK

1: Provide an educational tour(s) to other com

munities to see w

hat they have done to successfully preserve agriculture lands. Establish tour

opportunities for Tow

n government personnel to learn first-hand w

hat/how others have provided an alternative future for them

selves other than to totally com

mercialize and residentially develop their tow

nships. A tour of this nature (provided by the A

merican F

armland T

rust) was taken by our

previous Tow

n Chairm

an to understand what has been accom

plished in these comm

unities.

TA

SK

2: Share som

e of the Ag history of our tow

nship and stress the importance of m

aking Greenville special by preserving land from

comm

ercial and residential developm

ent.

$ 500.00 (P

RIO

RIT

Y)

TA

SK

3: Bring in speakers from

such comm

unities as Dakota C

ounty, MN

, Tow

nship of Dunn, W

I, St. C

harles, IL, etc.

(PR

IOR

ITY

)T

AS

K 4: Invite speakers from

various Land T

rust organizations to share information on how

to preserve farmland, w

oodland and wetlands.

East C

entral Wisconsin R

egional Planning C

omm

ission11

Tow


tewardship A

EA

Com

mittee 3-Y


lan

Tab

le 1: Go

als, Ob

jectives, Strateg

ies & T

asksC

om

mittee

Mem

bers

Estim

ated

Co

st T

arget Y

earO

bjective, S

trategy o

r Task

TA

SK

5: Develop a standard set of m

aterials with help to educate about topics such as P

DR

, TD

R, developm

ent rights, and other preservation tools and strategies.

2018S

TR

AT

EG

Y B

: Regularly publish articles in the T

own new

sletter or post updates on the website, including photos of our G

reenbelt and A

EA

. This could include both local agricultural history as w

ell as current events that highlight our Greenbelt to residents of the F

ox Cites.

TA

SK

1: Develop topic list for new

sletter/e-newsletter/w

eb articles and publish articles at least quarterly. (See m

arketing plan under Objective 2,

Strategy A

in this section).

TA

SK

2: Develop at least one new

s release or TV

/radio program per year regarding A

EA

.

TA

SK

3: Seek/assign w

riting tasks to willing participants and guests. S

eek guest authors where appropriate.

TA

SK

4: Develop em

ail distribution list(s). This w

ould include email addresses for farm

land owners, the H

AS

D com

munity and other organizations.

TA

SK

5: Review

& publish articles.

2019S

TR

AT

EG

Y C

: Look into scrolling billboard in front of tow

n hall or safety building with new

/current information about the A

EA

. T

AS

K 1: R

aise inquiry with T

own and investigate potential for im

plementation.

2019S

TR

AT

EG

Y D

: Periodically attend tow

n meetings and other pertinent m

eetings/events to report on AE

A activities.

TA

SK

1: Periodically get on T

own’s association agenda and speak about G

reenville program (needs m

ore definition).

To

wn

Staff, P

ete S

.

Objective 1: C

ontinue to manage and provide oversight of the G

reenville Greenbelt A

gricultural Enterprise A

rea (A

EA

).

2018S

TR

AT

EG

Y A

: Assist A

EA

landowners w

ith economic incentives.

TA

SK

1: Provide assistance to A

EA

landowners in com

pleting Farm

land Preservation T

ax Credits applications / sign-ups.

TA

SK

2: Regularly prom

ote other programs to / m

ake contact with landow

ners to encourage and assist as necessary.

2018S

TR

AT

EG

Y B

: Consider future A

EA

expansion within G

reenville or neighboring Tow

ns.

TA

SK

1: Keep in regular com

munication w

ith the Tow

n of Clayton on A

EA

expansion opportunities, as they have expressed past interest.

GO

AL

#4: Promote opportunities/program

s for rural economic developm

ent within the G

reenbelt and that make econom

ic sense for landow

ners, residents, and businesses.

East C

entral Wisconsin R

egional Planning C

omm

ission12

Tow


tewardship A

EA

Com

mittee 3-Y


lan

Tab

le 1: Go

als, Ob

jectives, Strateg

ies & T

asksC

om

mittee

Mem

bers

Estim

ated

Co

st T

arget Y

earO

bjective, S

trategy o

r Task

TA

SK

2: Exam

ine our Greenbelt to determ

ine if additional farmland could be added to our A

EA

(i.e. via a Phase III subm

ission)

2020S

TR

AT

EG

Y C

: Identify logical business expansion opportunities within the A

EA

and work w

ith landowners/others to encourage their

development.

Task 1: H

elp identify individuals that may be interested in establishing A

g related businesses, e.g. Farm

to Market, sm

all businesses that takes advantage of the beauty of our G

reenbelt, etc.,

2018S

TR

AT

EG

Y D

: Aid A

EA

landowners w

ho want to sell their land to help keep it from

being turned over for non-agricultural developm

ent. T

AS

K 1: M

onitor local land sales and share information w

ith local landowners.

TA

SK

2: Gather and m

ake available to landowner’s inform

ation on various Land T

rusts, or other programs have the capability to perm

anently preserve farm

and open land.

TA

SK

3. Gather inform

ation and make available on the advantages of T

rusts and Wills w

ith regard to orderly turnover of property as per the wishes of

the present owner

$ 250.00 2018

(PR

IOR

ITY

)T

AS

K 4: S

ponsor program to talk about farm

succession planning.

To

wn

Staff, L

. B

entle

Objective 2: Partner w

ith area educational institutions to promote agricultural career opportunities.

2018S

TR

AT

EG

Y A

: Develop a Y

outh Engagem

ent and mentoring program

in partnership with the H

ortonville School D

istrict (HA

SD

) and area businesses T

AS

K 1: O

ffer opportunities to area school students, teachers and interested residents to tour various agribusinesses in the area. to heighten interest in student’s pursuit of A

g related careers.

TA

SK

2: Develop and prom

ote internships at local Agribusinesses for high school students.

TA

SK

3: Develop A

g-based projects that teach current Ag and conservation practices such as:

P

resent classroom sem

inars on modern agricultural practices (such as use of genetically m

odified crops and related technologies that increased the capability of farm

ers to feed a growing w

orld population).

C

onduct a farm tour each year w

ith school district.

S

tage ‘Farm

to Table’ recipe developm

ent and cooking events.

P

lant a fundraiser garden involving students and teachers.

D

evelop a comm

unity oven and conduct workshops on how

to create rustic, old-fashioned baked goods (see ww

w.honestlygreenville.org)

TA

SK

4: Encourage and prom

ote the development of F

FA

in Hortonville A

rea School D

istrict.

East C

entral Wisconsin R

egional Planning C

omm

ission13

Tow


tewardship A

EA

Com

mittee 3-Y


lan

Tab

le 1: Go

als, Ob

jectives, Strateg

ies & T

asksC

om

mittee

Mem

bers

Estim

ated

Co

st T

arget Y

earO

bjective, S

trategy o

r Task

2018S

TR

AT

EG

Y B

: Connect w

ith Fox V

alley Technical C

ollege (FV

TC

) to develop internships or other learning tie ins with their A

G

programs.

TA

SK

1: Have C

omm

ittee or Subcom

mittee discussions about w

ho might be interested in such a program

(e.g. HA

SD

students, students of FV

TC

, other local residents, etc.).

TA

SK

2: Depending on a positive outcom

e of Task 1, m

ake initial contacts with F

VT

C personnel to determ

ine interest on their part.

TA

SK

3: Determ

ine how to establish a cooperative and productive program

with F

VT

C.

To

wn

Staff, P

ete S

.O

bjective 3: Develop and im

plement a B

usiness/Farm E

xpansion & R

etention Program

2018S

TR

AT

EG

Y A

: Develop education program

for current, large scale farmers that helps to keep farm

ing viable within the G

reenbelt.T

AS

K 1: S

hare stories and information on new

/innovative ways for profitable use of agricultural land.

TA

SK

2: Provide a m

edia outlet to share, promote, and advertise new

/innovative farming m

ethods to the comm

unity (e.g. use of solids from

comm

unity disposal plant, manure com

posting, new conservation and application m

ethods to control herbicide, pesticide, and fertilizer run off, etc.)

TA

SK

3: Help sponsor U

W-E

xtension Continuing to F

arm P

rogram.

TA

SK

4: Make available U

W E

xtension farming inform

ation to a wider audience of area farm

ers.

2019S

TR

AT

EG

Y B

: Develop education program

for would-be sm

all scale ag entrepreneurs (See w

ww

.honestlygreenville.org).T

AS

K 1: Identify ‘sm

all acreage’ business opportunities. T

AS

K 2: L

aunch 3 small-scale A

g enterprises by 2021

To

wn

Staff

Objective 4: D

evelop a formal A

gri-tourism program

that capitalizes on the AE

A, local foods and the T

own of

Greenville’s histor y/heritage.

2018S

TR

AT

EG

Y A

: Work w

ith the Fox C

ities Convention &

Visitor’s B

ureau and other organizations to promote the Y

ellowstone T

rail’s history and the agricultural heritage along/near its route through the T

own of G

reenville.T

AS

K 1: C

ollect Ag-tourism

literature and other information that can help prom

ote local businesses.

TA

SK

2: Provide inform

ation to travelers and local residents that advertises businesses in the area.

TA

SK

3: More clearly identify and A

DV

ER

TIS

E the Y

ellowstone T

rail routes through our Tow

nship.

TA

SK

4: Make local businesses aw

are of the potential economic advantage of m

aking area travelers aware of Y

ellowstone routes and historical

importance.

East C

entral Wisconsin R

egional Planning C

omm

ission14

Tow


tewardship A

EA

Com

mittee 3-Y


lan

Tab

le 1: Go

als, Ob

jectives, Strateg

ies & T

asksC

om

mittee

Mem

bers

Estim

ated

Co

st T

arget Y

earO

bjective, S

trategy o

r Task

2019S

TR

AT

EG

Y B

: Develop a detailed concept plan, encouraging the establishm

ent of a routine, repetitive offerings within the

Greenbelt/A

EA

to all persons interested in agriculture and history .

TA

SK

1: Work w

ith the Tow

n to brainstorm new

tourism ideas for all of G

reenville that include opportunities not just within our G

reenbelt/AE

A, but

might capitalize on the A

EA

’s proximity.

TA

SK

2: Find w

ays for area landowners to repurpose sections of their land for w

hat could promote area tourism

and provide new profitable

economic opportunities for them

TA

SK

3: Develop a participant plan and im

plementation strategy.

TA

SK

4: Establish a tim

etable that is predictable and repetitive, considering other competitive events in G

reenville and Outagam

ie County

TA

SK

5: Increase web presence of history (see G

oal 1, Objective 2, S

trategy D).

2019S

TR

AT

EG

Y C

: Sponsor a local food program

once every two years.

TA

SK

1: Identify a local food program for the needy and sponsor it (e.g. involve the H

AS

D school com

munity to grow

select foods in an AE

A

landowner sponsored plot of land for distribution to the charity as the harvest com

es in. Potentially w

ork with D

ale Food P

antry?).

East C

entral Wisconsin R

egional Planning C

omm

ission15

EAST CENTRAL WISCONSIN REGIONAL PLANNING COMMISSION

Jerry Erdmann, Chair David Albrecht, Vice-Chair

Eric Fowle, Secretary-Treasurer

COMMISSION MEMBERS

CALUMET COUNTY SHAWANO COUNTY Alice Connors Jerry Erdmann, Chair Ed Kleckner Thomas Kautza Merlin Gentz Chuck Dallas FOND DU LAC COUNTY WAUPACA COUNTY Martin Farrell Dick Koeppen Brenda Schneider Vacant Lee Ann Lorrigan Brian Smith (Joseph Moore, Alt.) DuWayne Federwitz Allen Buechel Charles Hornung WAUSHARA COUNTY MENOMINEE COUNTY Donna Kalata Larry Timm Ruth Winter Neal Strehlow Elizabeth Moses (Jeremy Johnson, Alt.) WINNEBAGO COUNTY James Lowey Mark Harris OUTAGAMIE COUNTY David Albrecht Ernie Bellin Thomas Nelson Steve Cummings Daniel Rettler Ken Robl Timothy Hanna Robert Schmeichel Jeff Nooyen Michael Thomas EX-OFFICIO MEMBERS Kevin Sturn Jill Michaelson Ronald McDonald

Greenville LandStewardship AEA - ECWRPC · 2017/18 3-Year (2018-2020) Strategic Plan developed LAND...

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