THE GREELEY TRIBUNEPAYMENT OPTIONS

- Liliana Madera -

- Josh Leiker - Lyles Armour Jr –

- Thomas Dolan Jr - Zachary McCandless -

To determine preferred payment options for online subscriptions

Provide recommendations that would best benefit the Greeley Tribune in capturing new online readers

Research Objectives

Defined Payment Methods

54%

26%

10%

2%2%

6%

Preferred Payment Method

Monthly subscription w/ unlimited access

Yearly subscription w/ unlimited access

Daily subscription

Per minute subscription

Per page/section sub-scription

Daily allowance of free articles

Who is Willing to Pay

Mon

thly sub

scrip

tion

w/ u

nlim

ited

acce

ss

Year

ly sub

scrip

tion

w/ u

nlim

ited

acce

ss

Daily sub

scrip

tion

0%

20%

40%

60%54%

34%

6%

55%

28%

10%

Gender Male Gender Female

Are You Worth It ???

Monthly Subscription

Yearly Subscription

Daily Subscription

0%10%20%30%40%50%60%

60% 29% 11%

Worth Purchasingwww.greeleytribune.com

Who to Target

17 - 34 35 - 51 52 - 69 70 +

59% 65%55%

42%

31%29%

36%42%

10% 6% 10% 16%

Payment Preference Based on Age

Daily Subscription

Yearly Subscription

Monthly Subscription

Age Ranges

Preferred Payment Method

Total

Monthly subscripti

on w/ unlimited access

Yearly subscription w/ unlimited access

Daily subscription

Per minute subscription

Per page/section

subscription

Daily allowance of free articles

Income $10,000 22 16 6 0 3 3 50

$27,500 32 14 7 0 0 3 56

$42,500 34 15 4 0 0 5 58

$57,500 31 17 2 0 0 0 50

$72,500 32 10 6 0 1 2 51

$87,500 19 15 3 0 1 3 41

$102,500

19 14 2 0 0 1 36

$117,500

10 6 2 0 1 1 20

$132,500

22 12 1 1 0 2 38

Total 221 119 33 1 6 20 400

Where To Target

Facebook Twitter MySpace

62% 58% 61%

29% 35% 28%

9% 7% 11%

% Breakdown of Payment PreferenceCompared to Social Media Options

Daily

Yearly

Monthly

Preferred Media Sources

56%35%

9%

Internet News Readers

Monthly Subscrip-tionYearly SubscriptonDaily Subscription

Preferred Media Sources

58%

30%

11%

Newspaper Readers

Monthly Subscrip-tionYearly SubscriptionDaily Subscription

Preferred Media Sources

59%

32%

9%

Television

Monthly Subscrip-tionYearly SubscriptionDaily Subscription

Type of Readers

Headl

ines

Onl

y

Shor

t Sto

ries

Brie

f Sum

mar

ies

Detai

led

Artic

les

60% 60% 60% 50%

29% 31% 34% 40%

11% 9% 6% 10%

Type of Reader

Monthly Subscription Yearly Subscription Daily Subscription

Conclusion Avg. paid Circulatio

n

Pricing Plan Introduction Date

Results(website traffic)

Valley Morning Star*23,294 $.75 day

$3.95 month$39.50 year

07/2009 Slight increase

Newport Daily News *12,000 $5.00 day

$10.00 week$345.00 year

06/2009 Down 30%(Single sales up 8%)

(Pearson, 2009)Daily Gazette*

44,242 $2.95 week 08/2009 Traffic down 40%

Arkansas Democrat-Gazette*

182,789 $5.95 month$59.00 year

01/2002 Paid daily circulation down 1%

Albuquerque Journal* 101,810 $110.00 year$38.25 3 month

01/2001 Paid daily circulation down 6%

Bend Bulletin* 32,682 $8.00 month$96.00 year

01/2005 1,200 online-only subscribers

•3 Payment Options

• Monthly• Yearly• Daily

•Social Media / Internet Users

•Age

•Lifestyles