Grayling wcf davos visual social media

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The panorama of visual social media, how they are used by brands, how they are used in Spain now

Transcript of Grayling wcf davos visual social media

  • Visual SM: Involvement and creativity May 23rd, 2014
  • Networking on social sites takes priority over one-on-one email exchanges, telephone calls or even in-person meetings
  • As a percentage of followers/fans, brands are getting exponentially more engagement in Instagram than inTwitter or Facebook VISUAL COMMUNICATION
  • INSTAGRAM OR FACEBOOK? Red Bull posted the same video on both Facebook and Instagram 2.600 people 36.100 people
  • WHY? Instagram feeds are clean and simple, with less branded content and advertising than one would find on Facebook..
  • In USA, Instagram owns the automotive, media and luxury industries
  • In Spain, media, fashion and lifestyle brands use most of all both
  • Brands have to create branded content native to the platform, which consumers will be much more likely to share, engage with and endorse
  • BRANDS AND VISUAL COMMUNICATION RATIONAL EMOTIONAL Is that so easy? Direct Fast Witty One image with multiple meanings Funny Direct Fast Smart
  • VINE Authoring experience is becoming easier as well as creating engaging, high-quality visual content.
  • Viners: 15- to 30-year-olds who have perfected the art of telling a good story in the shortest amount of time possible.
  • Branding
  • Branding
  • Branding
  • Branding Not everything works
  • Awareness / Education
  • Consumers make brands winners