Graphic Design

These tips from: Book - Posters - by George F. Horn (Davis Publications)

My Life as a Movie

Elements and Principles of Design

Elements line color shape space

Principles balance movement unity emphasis

Design Qualities: BALANCE

Balance: formal balance is also referred to as

symmetrical design. informal balance presents a design

with variations on either side of an imaginary central vertical axis.

Design Qualities: MOVEMENT

Movement the systematic directing of the viewer’s

eye from one part of the image to another in a way predetermined by the artist

Design Qualities: EMPHASIS

Emphasis: contrasting background shapes behind

the illustration or lettering strong contrasting colors and values a generous use of white space or open

space contrasting styles, sizes and colors in

the lettering a large illustration

Design Qualities: UNITY

Unity: the design should “hold together”

visually through overlapping of the elements in

the design through the use of panels or a line by the treatment of the background

Color in the Poster

color attracts color emphasizes color looks good color is symbolic color identifies color expresses feelings color creates movement, unity  color develops continuity and contrast.

Lettering

Lettering should be simple, legible, appropriate and

attractive there is no place in design for lettering

that is overly tricky, confusing, or difficult to read

uniform

Lettering: EMPHASIS

There are a number of ways to emphasize your lettering: by making one word larger by changing the value or the color of

this word by changing the style of lettering for

this word by lettering the word in CAPITALS by underlining one word by using italic letters

Your Assignment:

pretend that a movie has been filmed about your life

design a poster that will advertise it include an original title for your

movie, your name, and images that show your interests or that tell something about you