for Marketing Professionals

© Jason Tham | 320.310.9654 | www.jasontham.com

GRAPHICDESIGN

ContentGraphic Design as Visual Comm.TypographyC.R.A.P LayoutImpact and Visual Hierarchy

Faster. Stronger. Longer.

WHYDESIGN

Visual Communication

Illustrate information / Create effects / Increase recognition

HOW DOWE

READ

Typography

Fonts matter.

Serif / San Serif

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Serif / San Serif

As we move from print media to digital media, we are teaching our eyes and brains to process letter types in new ways: the digital screen is made up of millions of dots known as pixels, and our eyes are lazy – they prefer to process as little stimulation as possible – and as such, our brains tell us that it is more pleasing to read san serif fonts on screen as they are composed with less pixels compared to serif fonts.

As we move from print media to digital media, we are teaching our eyes and brains to process letter types in new ways: the digital screen is made up of millions of dots known as pixels, and our eyes are lazy – they prefer to process as little stimulation as possible – and as such, our brains tell us that it is more pleasing to read san serif fonts on screen as they are composed with less pixels compared to serif fonts.

Leading (spaces between lines) / Justification (flushing left, right, or center)

Your fonts also interact with your object layouts.

While design your prototype, play around with text justification to find one that will give you and your readers the maximum visual impact.

We will touch on visual hierarchy in just a bit.

Your fonts also interact with your object layouts.

While design your prototype, play around with text

justification to find one that will give

you and your readers the

maximum visual impact.

We will touch on visual hierarchy in

just a bit.

Your fonts also interact with your

object layouts.

While design your prototype, play

around with text justification to find

one that will give you and your

readers the maximum visual

impact.

We will touch on visual hierarchy in

just a bit.

C.R.A.PLAYOUT

Typography

The key to impactful designs.

How we read

How Do We Read?

Here is an example of the flow of reading. Our eyes move from top to bottom, left to right, while processing information on a medium.

Why so? Because we are trained to read that way. The things in our daily life reinforces this reading “habit.”

I should probably add, this is not applicable to Chinese readings.

How we read

How Do We Read?

Here is an example of the flow of reading. Our eyes move from top to bottom, left to right, while processing information on a medium.

Why so? Because we are trained to read that way. The things in our daily life reinforces this reading “habit.”

I should probably add, this is not applicable to Chinese readings.

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How we read

How Do We Read?

Here is an example of the flow of reading. Our eyes move from top to bottom, left to right, while processing information on a medium.

Why so? Because we are trained to read that way. The things in our daily life reinforces this reading “habit.”

I should probably add, this is not applicable to Chinese readings.

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end

SF

How we read

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ContrastRepetitionAlignmentProximity

Contrast – Difference between content, headline, body copy, and other objects.

Contrast

Rise Up & Thrive

A Concert for the Thriving

ContrastRepetitionAlignmentProximity

Repetition: Consistent color, shape, spatial relationship, weight – a sense of unity.

Repetition: Consistent color, shape, spatial relationship, weight – a sense of unity.

Repetition: Consistent color, shape, spatial relationship, weight – a sense of unity.

ContrastRepetitionAlignmentProximity

Alignment: Non-arbitrary placement; lined-up, clean, tidy.

Alignment: Non-arbitrary placement; lined-up, clean, tidy.

Alignment: Non-arbitrary placement; lined-up, clean, tidy.

Alignment: Non-arbitrary placement; lined-up, clean, tidy.

Alignment: Non-arbitrary placement; lined-up, clean, tidy.

Alignment: Non-arbitrary placement; lined-up, clean, tidy.

Alignment: Non-arbitrary placement; lined-up, clean, tidy.

Alignment: Non-arbitrary placement; lined-up, clean, tidy.

F

ContrastRepetitionAlignmentProximity

Proximity: Spacing between objects and copy – organizing visual units.

Proximity: Spacing between objects and copy – organizing visual units.

Proximity: Spacing between objects and copy – organizing visual units.

Proximity: Spacing between objects and copy – organizing visual units.

VISUALIMPACT

Impact & Hierarchy

Which is more important and which is not.

Myth: Put more details on the page, more information gets communicated.Reality: You need to battle for attention. Less is more.

Most clients are greedy. They want to editorialize the ads and get the most of their bucks. But the fact is no one cares! But bombarding the page with lots of visual elements and copy is a suicidal act… it turns your readers away.

As a designer, your task is to get rid of the clutter and emphasize only the essential information. Grab your readers at first look.

But for more info:http://www.website.com

Your readers look at this.

Then they skim this.Maybe this too.

Now, get them there:survivethrive.net

Myth: Put more details on the page, more information gets communicated.Reality: You need to battle for attention. Less is more.

RecapGraphic Design as Visual Comm.TypographyC.R.A.P LayoutImpact and Visual Hierarchy

© Jason Tham | 320.310.9654 | www.jasontham.com

THANKYOU