GRAPHIC DESIGN CHARTER FOR THE NF MARK · page 02 / graphic design charter for the nf mark for...

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GRAPHIC DESIGN CHARTER FOR THE NF MARK FOR MANDATED CERTIFICATION BODIES AND THEIR MARK HOLDING CLIENTS CERTI F 1341.4 03/2015 11 rue Francis de Pressensé - 93571 La Plaine Saint-Denis Cedex - France - T. +33 (0)1 41 62 80 00 - F. +33 (0)1 49 17 90 00 SAS au capital de 18 187 000 - 479 076 002 RCS Bobigny www.marque-nf.com

Transcript of GRAPHIC DESIGN CHARTER FOR THE NF MARK · page 02 / graphic design charter for the nf mark for...

Page 1: GRAPHIC DESIGN CHARTER FOR THE NF MARK · page 02 / graphic design charter for the nf mark for mandated certification bodies and their mark holding clients contents 03 – graphic

GRAPHIC DESIGN CHARTER FOR THE NF MARK

FOR MANDATED CERTIFICATION BODIES AND THEIR MARK HOLDING CLIENTS

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11 rue Francis de Pressensé - 93571 La Plaine Saint-Denis Cedex - France - T. +33 (0)1 41 62 80 00 - F. +33 (0)1 49 17 90 00

SAS au capital de 18 187 000 € - 479 076 002 RCS Bobigny www.marque-nf.com

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CONTENTS

03 – GRAPHIC DESIGN CHARTER FOR THE NF MARK

04 – CONSTRUCTION OF THE NF LOGO

05 – MINIMUM SIZE AND PROTECTION ZONE

06 – COLOURS / BLACK & WHITE

07 – EXAMPLES OF USE

08 – EXAMPLES NOT TO BE FOLLOWED

09 – RULE OF USAGE AND EXCEPTIONS

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Mandatory components of the mark block

GRAPHIC DESIGN CHARTER FOR THE NF MARK

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APPLICATION

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The mark block is structured as follows:

1- the NF logo accompanied by the statement “CERTIFIED BY M.B.*”,

2- application = the name of the certification reference system used (e.g.: Concrete staircase, Heat pump, Road equipment, etc.),

* M.B.: Name of the mandated certification body.

If one or more components of the mark block cannot be included for tech-nical and/or material reasons, a derogation will have to be requested from AFNOR Certification.

Legal marking requirements It will be recalled that Article R115-2 of the French Consumer Code states that “when a reference is made to certification in the advertising, labelling or presentation of any prod-uct or service, or in any related sales documents of any nature whatsoever, the following information shall be brought to the attention of the consumer or user: 1° Name or company name of the certification body or the collective certification mark; 2° Name of the certification reference system used; 3° Procedures for consulting or obtaining the certification reference system in question.”

The certification reference system can be consulted or obtained through the website. This may be shown under the logo but, if this is not the case, shall be shown in the document that contains the logo.

The preferred statement should be for the website www.marque-nf.com. However, this may be replaced by the website of the M.B. pro-vided that it gives access to the certification reference system used.

The logo is inalterable in terms of its colours and structure. It may not be redrawn or adapted under any circumstance. All copies require the use of digital execution docu-ments (.eps, .jpg, .png). Files can be obtained from your mandated certification body.

The specific marking conditions are detailed in each certification reference system.

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APPLICATIONwww.marque-nf.com

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Model and structure of the mark block

CONSTRUCTION OF THE NF LOGO

Construction based on a 5-cm logotype (width of the ellipse) NB: Standard information on “points”, “type size”, etc. is defined based on a 5-cm wide mark, and referenced in Adobe Illustrator® software.

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4 mm

5.5 mm

5 cm

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APPLICATIONwww.marque-nf.com

> Name of the mandated certification body (M.B.) The typography used is Frutiger Black, upper case (or, failing this, Arial Bold, upper case)

font size 9.5 pt - letterspacing 85.

> Statement “CERTIFIED BY” The typography used is Frutiger Roman, upper case (or, failing this, Arial, upper case) font

size 9.5 pt - letterspacing 85. The statement “CERTIFIED BY M.B.” may be replaced by “BY M.B. CERTIFICATION” when

the word certification appears in the company name of the M.B.

> Application = Name of the reference system used (on 3 lines maximum) The typography used is Arial Bold, upper case, font size 10 pt - letterspacing 20 -

linespacing 12 pt. The name of the application is placed 5.5 mm from the bottom of the ellipse.

Possible adaptation: The name of the application may be adjusted to fit the width of the ellipse or the width of the letters

N and F; the letterspacing will also be adjusted accordingly. However, care shall be taken not to exceed a letterspacing value of 240. The name of the certification reference system may be upt to 24 pt body provided that the wording is on 1 line and does not exceed the width of the ellipse.

> Internet address (optional) The typography used is Arial Bold, lower case, font size 8 pt - letterspacing 20. The

name of the website is placed 4 mm from the bottom of the lettering of the application name. The certification reference system can be consulted or obtained through the web-site. This website may be shown under the logo but, if this is not the case, shall be shown in the document that contains the logo. The preferred statement should be for the website www.marque-nf.com. However, this may be replaced by the website of the M.B. provided that it gives access to the certification reference system used.

All components placed under the NF logo are centred in relation to the cen-tre of the ellipse and shall not, under any circumstance, exceed the width of said ellipse.

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MINIMUM SIZE AND PROTECTION ZONE

The minimum size in terms of width is 1.5 cm.However, if allowed by the reproduction process, this minimum size may be reduced to 1.2 cm (e.g. for the print application on a label).

Should it prove impossible to adhere to this minimum size for technical and/or material reasons, it is recommended that the NF logo should be sufficiently easy to read for the consumer.

1,2 cm

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This mark block can be enlarged and reduced proportionally.

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5 cm

R R

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The protection zone shall be adhered to without fail. This zone ensures the legibility of the mark block (e.g.: press, signs, etc.).

Based on a 5-cm logotype (width of the ellipse)

Protection zone: R = 7.5 mm

A 7.5-mm reserve zone is applied around the whole mark block.

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APPLICATION

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed non risus. Suspendisse lectus tortor, dignissim sit amet, adipiscing nec, ultricies sed, dolor. Cras ele-mentum ultrices diam. Mae-cenas ligula massa, varius a, semper congue, euismod non, mi. Proin porttitor, orci nec nonummy molestie, enim est eleifend mi, non fermentum diam nisl sit amet erat. Duis semper. Duis arcu massa, scelerisque vitae, consequat in, pretium a, enim. Pellentesque congue. Ut in risus volutpat libero pharetra tempor. Cras vestibulum bibendum augue. Praesent egestas leo in pede. Praesent blandit odio eu enim. Pellentesque sed dui ut augue blandit sodales. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Aliquam nibh. Mauris ac justo vitae magna. Aliquam convallis sollicitudin purus mauris sed pede fermentum mollis, ligula pellentesque aliquam.

Maecenas adipiscing ante non diam sodales hendrerit. Ut velit mauris, egestas sed, gravida nec, ornare ut, mi. Aenean ut orci vel massa suscipit pulvinar. Nulla sollicitudin. Fusce varius, ligula non tempus aliquam, nunc turpis ullamcorper nibh, in tempus sapien eros vitae ligula. Pellentesque rhoncus nunc et augue. Integer id felis.

Curabitur aliquet pellentesque diam. Integer quis metus vitae elit lobortis egestas. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi vel erat non mauris convallis vehicula. Nulla et sapien. Integer tortor tellus, aliquam faucibus, convallis id, congue eu, quam. Mauris ullamcorper felis vitae erat. Proin feugiat, augue non elementum posuere, metus purus iaculis lectus, et tristique ligula justo vitae magna. Aliquam convallis sollicitudin purus. Praesent aliquam, enim at fermentum mollis, ligula massa adipiscing nisl, ac euismod nibh nisl eu lectus. Fusce vulputate sem at sapien. Vivamus leo. Aliquam euismod libero eu enim. Nulla nec felis sed leo placerat imperdiet. Aenean suscipit nulla in justo. Sus-pendisse cursus rutrum.

iaculis, lorem vel rhoncus faucibus, felis magna fer-mentum augue, et ultricies lacus lorem varius purus. Curabitur eu amet.

Lorem ipsum dolor sit ametConsectetur adipiscing elit. Sed non risus. Suspendisse lectus tortor, dignissim sit amet, adipiscing nec, ultricies sed, dolor. Cras elementum ultrices diam. Maecenas ligula massa, varius a, semper congue, euismod non, mi. Proin porttitor, orci nec nonummy molestie, enim est eleifend mi, non fermentum diam nisl sit amet erat. Duis semper. Duis arcu massa, scelerisque vitae, consequat in, pretium a, enim. Pellen-tesque congue. Ut in risus volutpat libero pharetra tempor. Cras vestibulum bibendum augue. Praesent egestas leo in pede. Praesent blandit odio eu enim. Pellentesque sed dui ut augue blandit sodales. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Aliquam nibh. Mauris ac mauris sed pede pellentesque fermentum. Maecenas adipiscing ante non diam sodales hendrerit. Ut velit mauris, egestas sed, gravida nec, ornare ut, mi.

Exemple

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COLOURS / BLACK & WHITE

Spot colour Pantone 2955 C

Four colour printing C 100 / M 35 / Y 0 / K 50

RGB R 0 / G 75 / B 120

RAL R 5010

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The colours making up the mark block shall be adhered to scrupulously in all reproductions.

The mark block is shown in black or grey when technical printing constraints prevent its colours being reproduced.

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Black K 100% Grey K 60%

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USE EXAMPLES

ColoursOn dark and/or uneven backgrounds (photos), a 2.12-pt white strip (based on a 5-cm NF logo - width of the ellipse) outlines the shape of the ellipse. The name of the mandated certification body, the text block of the ap-plication name and the name of the website are in white.

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APPLICATION

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APPLICATION

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APPLICATION

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APPLICATION

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APPLICATION

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Colour version with a white strip on dark photo or background

Colour version on light photo or background Black version on a light background Grey version on a light background

Black version on a dark background Grey version on a dark background

Black & white

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EXAMPLES NOT TO BE FOLLOWED

Do not use the NF logo in negative.

Do not use the NF logo in other colours.

Do not use the coloured logo on a dark or uneven background without a white surrounding strip and white text.

Do not change the position of the related statements.

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APPLICATION

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APPLICATION

CERTIFIED BY M.B.

APPLICATION

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APPLICATION

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RULE OF USAGE AND EXCEPTIONS

For mandated certification bodies For distributors

The mark block is used in conjunction with the statement of the certification body and with the statement of the applica-tion on all communication media and documents.

The mark block is used in conjunction with the statement of the certification body and with the statement of the applica-tion on all communication media and documents.

When the media is clearly identified with the name of the cer-tification body and when the text accompanying the logo is absolutely clear (website, institutional brochure, sales brochure, advertising), the mark block can be used without the state-ment of the certification body, with the statement of the ap-plication, and without the statement of the website if this is shown elsewhere in the communication media.

When the distributor’s communication media (catalogue, web-site, etc.) mentions several products certified by different certifi-cation bodies, the logo may be used without the statement of the certification body, without lthe statement of the applica-tion, and without the statement of the website. Whatever the medium, the logo must appear alongside the product actually certified.

- NF logo on a website: an active link will be created connect-ing the NF logo to the website www.marque-nf.com (or the website of the certification body if it has a screen presentation of the NF mark).

- NF logo on a printed document or catalogue: the cata-logue or document shall mention a text presentation of the NF mark (available by request from the AFNOR communication department - [email protected]).

When the certification body mentions several NF mark applica-tions for which it is mandated – for instance, on institutional documents (business report) – the names of the applications shall be cited in the text of these same documents. The mark block can then be used without the statement of the certifica-tion body, without the statement of the application, and with-out the statement of the website if this is shown elsewhere in the communication media.

RULE RULE

EXCEPTIONS EXCEPTIONS

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