GRANT MANAGEMENT AND MARKETING SERVICESGRANT MANAGEMENT AND MARKETING SERVICES P.O. Box 414 Sudbury,...
Transcript of GRANT MANAGEMENT AND MARKETING SERVICESGRANT MANAGEMENT AND MARKETING SERVICES P.O. Box 414 Sudbury,...
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GRANT MANAGEMENT AND MARKETING SERVICES
P.O. Box 414 Sudbury, MA 01776-0414
(617) 734-2415
www.grantmms.com
Management Portfolio
Honolulu Symphony Society
HSO newsletter announcement of season ticket campaign success.
We greatly revamped concert programming and expanded marketing efforts to reverse a
long trend of declining symphony attendance.
Season Ticket Brochure (sample direct mail piece)
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Guest Artists Included:
• Yehudi Menuhin
• Seiji Ozawa
• Vladimir Ashkenazy
• Yo-Yo Ma
• Cho-Liang Lin
• San Francisco Ballet
Increased HSO “star” power and upgraded communication tools were used to change
the perception that the symphony was a nice local endeavor to an
important performing arts institution.
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Honolulu Symphony in the Press
Announcement of Seiji Ozawa’s appearance with HSO was used to
highlight upgraded and more relevant concert presentations,
annual fund drive activities and to illustrate to opinion makers and
potential donors that HSO management was very much
improved.
Honolulu Advertiser, February 24, 1988
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Examples of
HSO’s upbeat newsletter,
Quarternote
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Program Books
Our goal for the HSO program books was to illustrate the diversity of
programming – Hawaiian,
Classical, Jazz, and Dance.
It was also a way
to engage the local visual arts
community.
All HSO program covers were inspired and
created by local artists and designers.
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The following article was from Hawaii Business magazine. Our intention was to continually put “faces” with the orchestra and to communicate with potential funders that the HSO was a very well run organization worthy of support (especially for future endowment campaigns).
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Long Island Philharmonic
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Christopher Keene,
Music Director
A key marketing strategy was to highlight Long Island Philharmonic’s
Music Director, Christopher Keene.
He was a highly
marketable asset – a true “face” of the orchestra.
The following is an example of “in-house” materials used as a branding tool. This piece was targeted to Long Island’s corporate, government and philanthropic leadership.
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Harry Chapin (center) was a member of the Philharmonic’s founding board, shown here with Newsday music critic, Peter Goodman (left).