Grade 7 Unit 4: Understanding Viewing Materials

Grade 7 Unit 4: Understanding Viewing Materials

Table of Contents

Introduction 2

Unit Objectives 2

Lesson 1: Genres of Viewing Materials 3 Warm-up! 3 Learn About It! 4 Check Your Understanding 9 Let’s Step Up! 9

Lesson 2: Organizing Information from Viewing 10 Warm-up! 10 Learn About It! 11 Check Your Understanding 13 Let’s Step Up! 14

Lesson 3: Determining the Truthfulness and Accuracy of Material Viewed 14 Warm-up! 14 Learn About It! 15 Check Your Understanding 16 Let’s Step Up! 16

Performance Task 17

Self-Check: How Well Did I Learn? 19

Wrap Up 20

Bibliography 21

GRADE 7 |English

UNIT 4

Understanding Viewing Materials How many hours do you spend watching TV, browsing the Internet, checking out advertisements, or watching the news? Probably one of the reasons that these activities are attractive to you is that several types of still and moving images bring pleasure to the senses and add more meaning to the communication process. People also recall and remember ideas easily when they see images.

Unit Objectives

In this unit, you should be able to: ● Identify the genre of a material viewed (such as a movie clip, trailer, news flash,

Internet-based program, documentary, video, etc.; ● Organize information from a material viewed; and ● Determine the truthfulness and accuracy of material viewed.

2 Copyright © 2018 Quipper Limited

Lesson 1: Genres of Viewing Materials

Viewing materials help catch the attention of people. They also help remember ideas easily. This lesson will discuss the different genres of this type of material.

Warm-up!

Complete the table below. Share your answers in class.

Statement Yes or No? Reason Watching TV is better than going to the cinema to watch movies.

Advertisements fool people.

Watching news is better than reading it.

Children ages 12 and below should be banned from using the Internet.


Learn About It!

When television was first invented, the television or TV was called ‘boob tube’; boob means stupid and tube pertains to TV which was made of vacuum tubes before. Boob tube then directly translates to television for stupid people. This is because of the notion that mindlessly watching television while sitting on the couch all day makes you stupid. Watching TV was considered a passive activity before. However, television in the 20th century marked a distinctive historical change in the media landscape. Today, the television phenomenon is brought to a higher level of interactive experience. This milestone in media resulted in another communicative skill that must be learned. Viewing is no longer a receptive, passive experience but turned into an active meaning-construction where viewers can also provide feedback. The challenge now lies on how viewers can become responsible, mature users of such technology. First let us recognize various types of viewing materials that will help you to be more conscious of the content, purpose, and language of every genre of material viewed. A. Trailer Before watching a film, you want to know what it is about and whether it is interesting enough that when you go to the cinema, you will get your money’s worth. A type of viewing material called a trailer shows you a series of snips piled together that tells the gist of the movie. The trailer is a sneak peak of the movie made for viewers’ anticipation and finally to make moviegoers watch the entire film. Filmmakers and film producers make sure the trailer is engaging enough because half of the movie’s success is through how the trailer invites moviegoers into watching the film.


B. Movie Clip There are times when we get to watch a portion of the film not necessarily snips piled together for viewer’s anticipation but a portion of the movie usually for viewers that are already familiar with the movie or series. This genre is called a movie clip, which is defined as a portion or a segment coming from a full-length movie. A movie clip is more organized and predictable compared to a trailer that comes from different scenes of the film. C. News Flash News are triggered by the current events in the society. When a highly significant news comes in, television networks prioritize airing it. We sometimes experience this in the middle of watching a highly anticipated where it is suddenly interrupted by a clip featuring a news anchor. The immediacy to spread the information is viable to deliver news. This kind of viewing material that is part of a commercial break showing a short broadcast of a current event is called a news flash. D. Advertisements or Ads The major portion of the commercial break is dedicated for advertisements. Advertisement or ads is a form of propaganda that aims to influence the decision-making and behavior of the consumers through creative audio-visual presentations of products and services. Propaganda is a product of deliberate, organized thinking that aims to manipulate the audience’s behavior or decisions through the kind of information produced by certain institutions, such as government, military, media and the like which sometimes provide a misleading idea if we are not cautious enough to discern the message. There are different propaganda techniques in advertisements.

1. Bandwagon is used to create a feeling of a sense of belongingness, hence, making you join the rest of the users.

Example: Globe commercial had a line, “Are you one of us”?


This rhetorical question invites the audience to be part of the group. 2. Glittering Generalities uses positive concepts and values in the society such as family, happiness, love, peace, and the like that have been a constant source of satisfaction in one’s life. Example: Coke products associate itself to “happiness”. Though the connection may seem irrelevant, the good vibe that there is happiness in every bottle attracts drinkers to buy the product.

3. Compare and Contrast is used to directly target the competing brand though it is done in a discreet and subtle way. In this way, viewers will understand more the good qualities of one product over the other. Example: It is common to see detergent soap advertisements like Tide and Ariel that show an experiment of two different brands in terms of the cleansing effect the products have. 4. Humor is used to add puns and comical experience on the product. Example: Fita Biscuit used the concept of sharing when a young man shared half of his biscuit to an old lady who happened to be a fairy and in return of the good deed, the fairy granted his wish to have a car. However, he only got a half-built car, just like when he shared his biscuit. 5. Repetition is effective for retention and familiarization of the product. Example: John Lloyd used to have a commercial on a particular medicine in which the name of the product was repeatedly and consecutively mentioned. At first, it may be bizarre or annoying, but actually the goal is to remember the name.

6. Snob appeal is used to create a feeling of superiority. Example: Downy use ideas of classical, elegance, and beauty in promoting the scents of its products.


7. Testimonials are very common and easy to make, for one needs a respectable, popular icon who has a large fan base, making the product that the person endorses more attractive to his or her fans. Example: Sarah Geronimo, with her talent and good image, has been endorsing a wide range of products from a hamburger, sanitary napkin, to shampoo. She is popular among Filipino household viewers. 8. Jingle uses the power of song and melodies which make viewers more emotional about the advertisement. Example: One of the Nestle advertisements used a classical Filipino love song as a background theme song of the story between two childhood friends who became lovers and who eventually had a family and grandchildren. This may be effective for musically inclined people and it adds more meaning to the product. 9. Plain-Folks Appeal is the opposite of testimonials, for it taps the masses as users and believers of the product. Example: Although Michael V is a long-time endorser of Joy, a dishwashing product, this commercial always has an ambush interview of housewives who share their unique experience after changing their brand to Joy. Hearing an ordinary housewife speak of her experience makes it more relatable and closer to the audience.

E. Online Video Online videos are very popular among all digital users for it is a quick, easy access to a repertoire of information across all disciplines. Online videos that range from popular culture, interests, academics, technical skills, and even historical and current events are available on the web. One of the famous streaming websites is YouTube, where users can upload and download thousands of videos coming from different people from all walks of life. F. Film or Movie In the year 1895, August Lumiere and Louise Lumiere invented the first motion picture. Until this day the cinematography that started from mechanical production of plates has evolved into digital experience. Contemporarily, there are three-dimensional or even


four-dimensional movies available in cinemas. Film or movie is a type of media that presents a story utilizing real-life actors or fictional characters set on different locations with a theme that influences the genre of the movie. Film formats may be classified into four based on the visual features and styles used.

1. Narrative Film is a type of movie that generally speaks about stories of the world and of people. Though some stories depict realities, stories are fictional in nature. 2. Experimental Film uses a unique way of delivering a message, producing the film through artistic manipulation of the physicality, shooting angles, and others. Taboo topics are usually discussed in the message in this kind of film. 3. Documentary is a kind of film that depicts societal issues and aims to raise awareness among its audience. They present objective information and use real characters. 4. Animation uses moving image, object or even a person with the aid of computer to appear animated when flashed in rapid succession.

Apart from these formats, film can also be classified or categorized into genres.

1. Romance or Romantic Love Story is the most common genre in all platforms where the characters, usually a couple, is tested for their love for each other. Example: Love Actually (2003), The Notebook (2004) and Letters to Juliet (2010) 2. Horror features the unknown and aims to invoke our fears as viewers. Examples: The Conjuring (2013), Paranormal Activity (2007) and Insidious (2010) 3. Sci-Fi features advance technology and is mostly set in the future. Examples: Avatar (2009), Inception (2010), Interstellar (2014), Doctor Who Series, and Star Wars 4. Fantasy films involve magic and the supernatural. Examples:


The Princess Bride (1987), Pan’s Labyrinth (2006), The Chronicles of Narnia (2005)

Check Your Understanding

1. What is the difference between a movie clip and a movie trailer? Which do you prefer? Why?

2. What do you think are the kinds of news that may be featured in a news flash? Why do you think so?

3. How does media manipulate us? 4. Give a sample situation where propaganda was used in a positive way.

Let’s Step Up!


Lesson 2: Organizing Information from Viewing

It is important that you learn how to organize the information you get from viewing for easy recall. This lesson will discuss one way in which you can organize information.

Warm-up!

Study the picture below for 30 seconds.


Without looking at the picture, answer the following questions:

A. What are the things on the bed? B. What is the color of the headphone? C. What could you find at the left side of the lamp? D. Where is the wall clock? E. How many lamps are there?

Look at the picture again after answering the questions. Were your answers correct? What could you have done while viewing the picture to easily access information about it even after you have viewed it?

Learn About It!

An outline is like a skeletal framework of a text. In making an outline, it is important to get the gist or main idea. Grouping ideas and selecting key points are also two important steps in making an outline. There are two kinds of outline: sentence outline and a topic outline. Take a look at the two examples below. The first is an example of a topic outline which gives the keyword on the topic you would want to discuss. The second is an example of a sentence outline which uses sentences as guide for writing.

Example: Imagine that you have just finished watching a short movie clip prepared by the guidance office that provides career orientations for students like you to help you choose your school. Below is the information you have seen from the video.


Choosing the Best School in College I. Facilities A. Indoor B. Outdoor II. Programs A. Academic B. Extra-Curricular III. Calendar A. Semester B. Quarterly Imagine that you are preparing for an interview as a first-time applicant. You decided to go online and search for some tips. After watching the information, you jot down the main ideas you have remembered. Here is a sample sentence outline. How to Pass an Interview I. Preparation is the key to success. A. Identify your goals as an applicant. B. Understand the needs of the company for the position. C. List down possible questions and practice answering them. II. Becoming a competent speaker is not an easy task. A. Listen carefully to the questions and give direct answers. B. Use the right words to describe your abilities and plans for the position. C. Speak confidently and show that you are very interested about the position. III. Make a good impression that will be remembered by the interviewer.

A. Highlight your strengths and potential. B. Recognize your weakness, but focus on improving them. C. Be tactful and witty in expressing yourself.

There are 4 principles in making an outline: 1. Principle of Division – all ideas are grouped accordingly. 2. Principle of Coordination - all ideas have the same level of importance and of value. 3. Principle of Subordination – one idea is greater than the other. There is a main and a supporting idea.


4. Principle of Parallelism – all ideas follow the same grammatical structures.


1. What is outlining? 2. What are the two types of outlining? 3. How do these types of outlining differ from each other? 4. What do you think are the other ways to organize information from materials viewed? 5. Why is organizing information from viewing important?

Let’s Step Up!


Lesson 3: Determining the Truthfulness and Accuracy of Material Viewed

Media can be manipulative in a lot of ways. This lesson will discuss ways to verify whether the contents of the materials we view are accurate or not.

Warm-up!

Learn About It!

Not everything we see on television or on the Internet is real. Not everything we hear from the news is true. Sometimes, what we see and hear from the media are forms of propaganda that persuade us to agree on certain things. This is why viewers must be cautious in assessing the kind of information shown on media. Below are some guide questions that you can use to verify the veracity of the information viewed.


1. Check the source. ● Is it coming from a legitimate speaker or site? ● Is the source complete and reliable? ● Is the source retrievable and available to other

users? 2. Discover the meaning of the content.

● What are the beliefs and assumptions shown and implied in the viewing material?

● Is there a clear distinction between fantasy and reality?

● Is the material free of biases or value laden? 3. Analyze the structure.

● What type of language is used? (formal or informal) ● What point of view is expressed by the speaker? ● Is it free from all grammatical errors?


1. How will you know if the source of your information is reliable or not? 2. What could possibly happen if we believed everything we see or hear? 3. Why do we need to check the accuracy of materials we view? 4. What will you do if you encounter fake news? 5. How does propaganda shape the way we think?


Let’s Step Up!


Performance Task

Goal: Your task is to write a feature article about

someone who has done good deeds or extraordinary things in your community or school.

Role: You are a feature writer from a magazine

company. Audience: The target audience are people who read your

magazine. Situation: The challenge involves writing an accurate article about someone who has done

something good for his or her school or community.

Product / Performance and Purpose: 1. Interview someone who has done a lot for your school or community.

2. Write a feature article about that person. It should be composed of three paragraphs-

introduction, body, and conclusion.

3. The article should be printed on a short bond paper with the picture of the interviewee.

4. Make sure to check for grammar errors.

5. The content of the article should be accurate.


Standards and Criteria for Success:

Criteria Beginning (0-12 points)

Developing (13-16 points)

Accomplished (17-20 points)

Score

Content (Focus on details/events are clearly evident; it is clearly related to the topic.)

Organization (Logical progression of details/events; clear transitions between ideas.)

Language (spelling, mechanics, grammar and usage)

Accuracy of content Most parts of content are inaccurate.

Content is slightly inaccurate.

The content is accurate.

Completeness Most parts are missing.

Some parts are missing.

Three paragraphs are present and there is picture of the interviewee.

Creativity The feature article needs improvement in terms of creativity.

The feature article is slightly creative.

The feature article is creatively written.

TOTAL SCORE:


Self-Check: How Well Did I Learn?

Do a self-check on how well you learned the lessons in this unit. Place a checkmark in the appropriate box.

Skills I think I need more

practice and assistance

I am familiar and can perform well with

minimal assistance

I am confident that I can perform this on

my own I can identify the genre of a material viewed (such as a movie clip, trailer, news flash, internet based program, documentary, video.

I can organize information from a material viewed.

I can determine the truthfulness and accuracy of material viewed.


Wrap Up

Bibliography

Cantor, Olivia L. 2016. Media and Information Literacy. Quezon City: Vibal Group, Inc. Dirks, Tim. “Main Film Genres.” AMC Filmsite. Accessed May 30, 2017. http://www.filmsite.org/genres.html Recommended Links for This Unit: “Advertising and Propaganda Techniques.” Youtube. Accessed February 7, 2018 https://www.youtube.com/watch?v=C8qxE_pFJ7U&pbjreload=10


“How Advertisers Are Manipulating You In Ways You Don't Even Know”. Youtube. Accessed February 7, 2018 https://www.youtube.com/watch?v=D-QFwlu9tos


Grade 7 Unit 4: Understanding Viewing Materials

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