GR Tri_Social Media
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Social Media What’s In It For Me? 03/23/2011 1
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Social MediaWhat’s In It For Me?
03/23/2011
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What is the one word you
think of when you hear
Social Media?
03/23/2011
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“Engage or die.”Brian Solis,
“Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web.”
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February 2004•Mark Zuckerberg and friends launch Facebook
•Harvard
•December – 1,000,000
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People on Facebook•More than 600,000,000 people
•500,000,000,000 minutes per month
Activity on Facebook•Average user has 130 friends
•Average user is connected to 60 pages, groups and events
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Global Reach•More than 70 translations
•About 70% of users are outside the USA
Platform•1,000,000 developers from more than 180 countries
•More than 550,000 active applications
Mobile•100,000,000 active users accessing Facebook w/their mobile device
•Mobile users are twice as active03/23/2011
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14,143
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George Wright 2005 brand campaign budget--$50
•The URL www.willitblend.com
•A lab coat
•McDonalds Happy Meal
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Here are some of the results…
- The Total Blender retail sales has grown 700%
- More than 118 million views
- National media coverage equivalent to millions in advertising
- Brand strength of consumer product has increased pull through in their commercial products
- The SEO value from videos drives traffic to their website03/23/2011
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It’s about competition
•In 2010, Foursquare grew from 175,000 to over 6,000,000 users (holy cow, 3400% growth!)
•People checked in 381,576,305 times in 2010
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It’s about friends:
•Where are they?
•What are they doing?
•Who’s hanging out?
•What’s hot?
•Recommendations?
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NEARBYCheck in and get
$2.00 off your order; if you’re the mayor, your drink is
on us!
It’s about loyalty rewards & in-store visits
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Real-time information
Powered by people
Share and discover
What’s happening...now?
Viral
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• Snapshot:- 175+ million registered users- Avg 460 thousand new accts per day- 120 million tweets are written per day- 1/1/2011 Japan set new record of 6,939 TPS
wishing friends and followers a fond “Akemashite omedetou gozaimasu” (“Happy New Year!”)
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@maniactive – 3,453 followers
@thebeadgirl – 3,728 followers
@BobOnBusiness – 2,067 followers
@JenHuiz – 881 followers
@mdyoder – 677 followers
@LinkedUpGR – 511 followers
@coricurtis – 391 followers
@motionlisa – 275 followers
@SarahLWLee – 230 followers
@lpecherski – 167 followers
@RealtorforGR – 99 followers
@KaylieOverbeek – 95 followers
LinkedUp Grand Rapids goup – 4,421 members
Facebook LinkedUp Grand Rapids Group – 200 members
16,195 People!
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What is trending?
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“tsunami”
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Blogs
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Become the ExpertPosition yourself and your company as the thought leader of your business.
Customer RelationshipsBlogs are a fast way to join the customers' discussions, provide tips and insights or
receive feedback.
Media RelationsIt's every PR-consultants dream to create a channel where media regularly check
what you have to say, instead of media just being passive - sometimes indifferent - recipients of press releases.
Internal CollaborationUse blogs as a workspace where project members keep each other updated
without wasting time writing reports or searching the Outlook inbox.
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RecruitmentIf you establish your company as a thought leader, people in your business will pay
attention. They'll read and discuss what you have to say. Chances are good they will see you as an attractive employer.
Test ideas or productsPublish an idea and see if it generates interest. Does anyone link to you? What do
they say?
Rank high in search enginesGoogle and other search engines reward sites that are updated often, that link to
other sites and most importantly, that has many inbound links.
Knowledge ManagementBlogs works in two ways. First of all, they're an easy way for the readers to find
information and resources they want or need. Second, blogs are a kind of "university light" for the blogger. Blogging is on-the-job learning.
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Cynthia Gordon
Who is she?
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Questions?
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Thank You!
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Social MediaWhat’s In It For Me?
03/23/2011
