Gower Books 2009 (ROW)

Gower Business BooksNew Titles and Key Backlist

www.gowerpublishing.com

2009

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GOWER ONLINE: VISIT THE NEW GOWER ONLINE TODAY!

Gower is pleased to announce the redesigned launch of www.gowerpublishing.com

We have redesigned our site with you in mind. The new www.gowerpublishing.comis the ultimate source for information on Gower and our publications, as well as providing a first-class ordering facility and a new search engine with expanded capabilities.

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Cover illustration: Urban Business, exclusive to iStockphoto.

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GOWER 2009This catalogue includes new Gower titles for 2009, plus recent and key titles from our backlist.

GOWER PUBLISHING

Gower is recognized as one of the world’s leading publishers of current best practice in business and management. Our publishing program covers many of the main business processes and functions and we are continuously developing new titles. Founded in 1967, Gower is the original imprint of what is now Ashgate Publishing Ltd, an independent, global publisher.

CONTENTS AND PRICING

This catalogue includes new Gower titles for 2009. The titles within reflect the nature and direction of our list, ranging from pharmaceutical management to fraud detection.

Prices and publication dates shown in this catalogue are correct at the time of going to press (June 2009), but are subject to change without notice. Details of forthcoming titles are necessarily provisional.

Visit www.gowerpublishing.com today and experience the new Gower Online!

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PROJECT MANAGEMENT...............................................................................................4

MANAGEMENT AND LEADERSHIP ...................................................................................7

HUMAN RESOURCE MANAGEMENT..............................................................................10

TRAINING AND LEARNING ...........................................................................................13

CORPORATE FINANCE AND FINANCIAL SERVICES...........................................................15

PHARMACEUTICAL MANAGEMENT ................................................................................16

SUPPLY CHAIN AND QUALITY MANAGEMENT ................................................................17

CORPORATE GOVERNANCE AND CORPORATE SOCIAL RESPONSIBILITY.............................19

SECURITY, RISK AND FRAUD ......................................................................................21

INFORMATION TECHNOLOGY AND INTELLECTUAL PROPERTY ............................................24

MARKETING AND DESIGN ...........................................................................................26

FOOD INDUSTRY MANAGEMENT...................................................................................28

INDEX ............................................................................................................................................29

CONTACTS AND CUSTOMER SERVICE.....................................................................Inside Back Cover

CONTENTS

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ORDERS

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PUBLISHING PROPOSALS

If you have a book proposal, please contact:

Jonathan Norman, [email protected]

Martin West, Commissioning [email protected]

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Telephone: +44 (0)1252 736600Fax: +44 (0)1252 736736

EXAMINATION COPIES

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4 Gower 2009

FORTHCOMINGStrategic Project Risk Appraisal and ManagementElaine HarrisADVANCES IN PROJECT MANAGEMENT

Research has identified a number of key weaknesses in the approach that organizations take to project risk management. One of the most common (and also the most elementary) is the failure of organizations to adapt their risk management strategy throughout the life of the project. Elaine Harris explores a variety of alternative pre-decision risk assessment strategies, explores their application in six very different types of projects (business acquisition, product innovation, compliance, IT, relocation and events management) and then covers methods for ongoing risk management, project review and learning from projects. Her cutting-edge research will help advanced project practitioners and researchers into projects and risk management to develop a risk management strategy that is better suited to the context of their projects—one that is flexible enough to develop and adapt once the project decision has been made and the real-world of project management and delivery begins.

Contents: Introduction. PART 1: BACKGROUND TO PROJECT RISK APPRAISAL:Context for project risk appraisal; Project risk appraisal techniques. PART 2: STRATEGIC PROJECT RISK CASE ILLUSTRATIONS: Business development projects; Systems development projects; New site projects; New product development projects; Business acquisitions; Compliance projects; Event management. PART 3: PROJECT RISK MANAGEMENT POST-DECISION: Project risk management; Post-project reviews; References.

NEWManaging Project UncertaintyDavid Cleden

ADVANCES IN PROJECT MANAGEMENT

“Uncertainty is an inevitable aspect of most projects, but even the most proficient project manager struggles to successfully contain it…David examines how uncertainty occurs and provides management strategies that the user can put to immediate use on their own project work. He also provides a series of pre-emptive uncertainty and risk avoidance strategies that should be the cornerstone of any planning exercise for all personnel involved in project work…I strongly commend this book to all project professionals.”

—Lee Hendricks, Sales & Marketing Director, SunGard Public Sector

By picking up where traditional risk management techniques beginto fail, this book brings together leading-edge thinking from a variety of disciplines and shows how these techniques can be used to conquer uncertainty in projects.

The book addresses five key questions: Why is there uncertainty in projects? How do you spot the symptoms of uncertainty, preferably at an early stage? What can be done to avoid uncertainty? What strategies can be used to deal with project uncertainty? How can both the individual and the organization learn to cope more effectively in the future?

Contents: Preface; Living with uncertainty; Uncertainty in project and programme plans; Problem-solving strategies for managing uncertainty; Knowledge-centric strategies; Anticipation strategies; Resilience strategies; Learning strategies; Glossary; Bibliography; Index.

April 2009146 pagesPaperback. £26.50978-0-566-08840-7

eBook978-0-7546-8174-8

Examination copies are available in paperback

October 2009c. 100 pagesPaperback. £26.50978-0-566-08848-3

eBook978-0-7546-9211-9


SERIESADVANCES IN PROJECT MANAGEMENTSeries Editor: Darren Dalcher

Project management has become a key component for most organizations in the public and private sectors. Driven by recent business trends such as fewer management layers, greater flexibility, increasing geographical distribution and more project-based work, project management has grown beyond its roots in the construction, engineering and aerospace industries to transform the service, financial, computer and general management sectors.

Yet many organizations have struggled in applying the traditional models of project management to their new projects in the global environment. Project management offers a framework to help organizations transform their mainstream operations and service performance. It is viewed as a way of organizing for the future. Moreover, in an increasingly busy, stressful and uncertain world, it has become necessary to manage several projects successfully at the same time.

Organizations have responded to this situation by trying to improve the understanding and capability of their managers and employees who are introduced to projects, as well as their experienced project managers in an attempt to enhance their competence and capability in this area.

Advances in Project Management provides short, state-of-play guides to the main aspects of the new emerging applications including: maturity models, agile projects, extreme projects, six sigma and projects, human factors and leadership in projects, project governance, value management, virtual teams and project benefits.

We are actively seeking proposals for this series. If you are interested in submitting a proposal, please contact our Commissioning Editor, Jonathan Norman at [email protected]

Please visit www.gowerpublishing.com/advancesinprojectmanagementfor proposal guidelines and full series details.

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NEWImages of ProjectsMark Winter and Tony Szczepanek“…Written in a clear and lucid style for the practitioner of project management, this book offers advice that is well-researched and theoretically well-grounded.”

—Terry Cooke-Davies, Executive Chairman, Human Systems International

This book highlights four key areas of new thinking and practice in project management: value creation through projects and programs, business projects vs. technology projects, the social complexity of projects, and the growing importance of soft capabilities and reflective practice. Drawing on real project experiences and other developments in the field, the four key areas are presented in ways that enable the reader to reflect on their own personal knowledge and experience. As well as this, the book also contains new practical tools and approaches to assist practitioners working in complex project environments.

Contents: Foreword; Introduction. PART 1: IMAGES OF PROJECTS:an Overview 3: Why not ‘just do it’? The image-action connection; Images of projects: a pragmatic framework for practitioners. PART 2: SEVEN CORE IMAGES OF PROJECTS: Introduction to part 2; Image 1: projects and programmes as social processes; Image 2: projects and programmes as political processes; Image 3: projects and programmes as intervention processes; Image 4: projects and programmes as value creation processes; Image 5: projects and programmes as development processes; Image 6: projects and programmes as temporary organizations; Image 7: projects and programmes as change processes. PART 3: APPLYING THE

IMAGES IN PRACTICE: Introduction to part 3: Selective use of the images in real situations; Structured use of the images in real situations; Shared use of the images in the everyday flux of events; Case example 1: initiating a major retail project (Tesco Stores Ltd); Case example 2: managing a major research project (Rethinking PM); Appendices; Index.

August 2009284 pagesHardback. £40.00978-0-566-08716-5


NEWManaging Risk in ProjectsDavid Hillson, Risk Doctor & Partners, UK

FUNDAMENTALS OF PROJECT MANAGEMENT

No series of books which purports to cover the field of project management can be complete without including at least one title on risk management. Indeed, the topic of risk is sufficiently rich to justify more than one treatment in such a series. This book describes core risk management, applicable to all projects of all types and sizes, in all industries, in all countries. Other books may address specific aspects of risk management in projects, such as particular techniques and approaches, or particular application areas. This title is a central text in the series which will form a foundation on which other specific books can build. It places risk management in its proper context in the world of project management, and emphasizes those core concepts which are essential to understand why and how risk management should be implemented on all projects.

September 2009c. 116 pagesPaperback. £25.00978-0-566-08867-4

eBook978-0-566-09155-1


Volume 1: Skills and PrinciplesSecond EditionDecember 2008 338 pagesA4 Looseleaf 978-0-566-08869-8 £199.00CD-ROM 978-0-566-08872-8 £199.00 + VAT

Volume 2: Methods and TechniquesSecond EditionDecember 2008 448 pagesA4 Looseleaf 978-0-566-08870-4 £199.00CD-ROM 978-0-566-08873-5 £199.00 + VAT

Volume 3: Innovation, Value and PerformanceJanuary 2009 300 pagesA4 Looseleaf 978-0-566-08871-1 £199.00CD-ROM 978-0-566-08874-2 £199.00 + VAT

Three Volume SetFebruary 2009 1086 pagesA4 Looseleaf 978-0-566-08901-5 £350.00CD-ROM 978-0-566-08902-2 £350.00 + VAT

Benefit Realisation ManagementA Practical Guide to Achieving Benefits Through ChangeGerald Bradley“…a complete tool kit for understanding and learning about the dynamics of change…”

—VISION: The Journal of Business Perspective2006 312 pagesHardback 978-0-566-08687-8 £60.00

Contracting for Project ManagementEdited by J. Rodney Turner“…professionals involved in procuring in projects would find Contracting for Project Managementa useful addition to their library.”

—Supply Management2003 168 pagesPaperback 978-0-566-08529-1 £30.00eBook 978-0-7546-8290-5Examination copies are available in paperback

The Essentialsof Project ManagementDennis Lock

Third EditionReview from the previous edition:

“…concise, straightforward and easy to read…”—Training Journal

2007 218 pagesPaperback 978-0-566-08805-6 £19.50Examination copies are available

Training for Project ManagementIan Stokes, Metanaction, FranceThis three-volume set of ready-to-use training activities and exercises are designed to stimulate learning in both the human and the technical aspects of project management. The collection explores a huge range of topics including areas such as benefit and value management, stakeholder relations, critical and innovative thinking and much more.

NEWProject GovernanceRalf Müller, PM Concepts, Sweden

FUNDAMENTALS OF PROJECT MANAGEMENT

“This excellent text outlines and emphasizes the need for an integrated governance approach to managing projects, programs and portfolios. It is grounded on sound theoretical foundations, and provides systematic approach on how this may be achieved…Written by an internationally recognized expert and academic, this book is definitely one of the best books on project governance published to date. A must read!”

—Pr. Christophe N. Bredillet, ESC Lille School of Management, France

Ralf Müller’s book provides a well-researched governance framework along with the best-practices, roles and responsibilities related to governance tasks. This concise text is an important guide for project and program managers, those managers concerned with corporate governance such as risk managers and internal auditors, project sponsors and project board members, as well as academics researching in organizational and project performance.

April 2009124 pagesPaperback. £25.00978-0-566-08866-7

eBook978-0-566-09156-8


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SERIESFUNDAMENTALS OF PROJECT MANAGEMENTSeries Editor: Darren Dalcher

This companion series to the Advances in Project Management series provides short guides to a set of key aspects of project management. Each guide, as the series title suggests, aims to provide the fundamentals of the subject from a rigorous perspective and from a—if not the—leading proponent of the subject.

We are actively seeking proposals for this series. If you are interested in submitting a proposal, please contact our Commissioning Editor, Jonathan Norman at [email protected]. Please visit www.gowerpublishing.com/fundamentalsofprojectmanagement for proposal guidelines and full series

6 Gower 2009

Gower Handbook of Project ManagementEdited by J. Rodney Turner

Fourth EditionReview from previous edition:

“…highly recommended.” —Change Management Monitor

This book gives an introduction to, and overview of, the essential knowledge required for managing projects. This fourth edition builds on the successful structure of previous editions, and chapters have now been added on benefits management, requirements management and project management maturity.

Contents: Preface; A handbook for project management professionals. PART ONE: PROJECTS:Implementing strategy through portfolios and programmes of projects; Managing portfolios of projects; Managing programmes of projects; Projects and their management; Project success and strategy; Processes and procedures; Software solutions for project, programme and portfolio management; The project, programme or portfolio office; Maturity for the project-oriented company; Conducting audits; Managing the context. PART TWO: PERFORMANCE: Managing benefits; Managing requirements; Managing scope—configuration and work methods; Managing value; Managing quality; Managing project organization; Managing the schedule; Managing cost; Managing resources; Managing risks; Managing health and safety; Managing the environment. PART THREE: PROCESS: The project life-cycle; Project start process; Project proposal and initiation; Project modelling; Managing implementation; Project closure and aftermath. PART

FOUR: PEOPLE: Managing human resources in the project-based organization; Developing individual competence; Developing project management capability of organizations; Managing teams—the reality of life; Leadership; Managing stakeholders; Managing communication; Managing conflict; Managing culture; Managing ethics; Index.

Global Project ManagementCommunication, Collaborationand Management Across BordersJean Binder

AWARD:PROJECT MANAGEMENT INSTITUTE—DAVID I. CLELAND PROJECT MANAGEMENT

LITERATURE AWARD, 2008“PMI is proud to award the PMI David I. Cleland Project Management Literature Award to Jean Binder, PMP, MBA in recognition of the book Global Project Management…Over the course of its 300 pages, the book never wavers from its commitment to providing a valuable framework of methods to be used for the benefit of global project outcomes.”2007 308 pagesHardback 978-0-566-08706-6 £60.00eBook 978-0-7546-8774-0

Gower Handbook of Programme ManagementGeoff Reiss, Malcolm Anthony, John Chapman, Geof Leigh, Adrian Pyne and Paul Rayner This handbook provides authoritative guidance and advice, templates, concepts, systems and approaches on every aspect of successful programme management.2006 738 pagesHardback 978-0-566-08603-8 £99.00

Project LeadershipWendy Briner, Colin Hastings and Michael Geddes

Second Edition“…a very useful overview of project management and the ingredients necessary to ensure success.”

—Executive Engineer1996 176 pagesPaperback 978-0-566-07785-2 £22.50Examination copies are available

The Relationship ManagerThe Next Generation of Project ManagementTony Davis and Richard Pharro“…a veritable goldmine of information on how to manage a customer account.”

—The View2003 248 pagesHardback 978-0-566-08463-8 £60.00

The Project Manager’s Guide to PurchasingContracting for Goods and ServicesGarth Ward“ …a very practical guide…will be of interest to anyone involved with project management…”

—Economic Outlook and Business ReviewMarch 2008 232 pagesHardback 978-0-566-08692-2 £55.00eBook 978-0-7546-8129-8

Project ManagementTutor’s EditionDennis Lock

Ninth Edition“This extensive and exhaustive book deals with almost every aspect of Project Management in its widest sense…The author is obviously very experienced in the field…”

—Building Engineer2007 544 pagesPaperback 978-0-566-08772-1 £30.00Hardback 978-0-566-08769-1 £47.50978-0-566-08769-1 £47.50and CD-ROMeBook 978-0-7546-8634-7Examination copies are available in paperback

Tools for Complex ProjectsKaye Remington and Julien Pollack“…an excellent, well presented, practical volume written by project managers for project managers.”

—Economic Outlook and Business ReviewFebruary 2008 232 pagesHardback 978-0-566-08741-7 £60.00

Using Earned Value A Project Manager’s GuideAlan Webb“The book provides invaluable reference and I have no hesitation in recommending it to all those involved in project management.”—Professional Business and Technical Management2003 152 pagesHardback 978-0-566-08533-8 £60.00eBook 978-0-566-08950-3

NEWMaking the Business CaseProposals that Succeed for Projects that WorkIan GamblesA good business case is so much more than simply the means to justify a decision. A well-written and well-researched business case will secure funding, make sure any project stays on the right side of regulation, mobilize support for the cause, and provide the platform for managing the project and the benchmark against which to measure progress.

Ian Gambles’ Making the Business Case shows you how to make sense of the task at hand, develop a strategy, articulate your options, define the benefits, establish the costs, identify the risks, and make a compelling case.

Just as with the best business cases, the text is concise, jargon-free and easy to read, illustrated throughout with practical examples drawn from real cases and including reflective exercises at the end of each chapter to help you consolidate what you have learned.

At only 198 pages long, this is a jewel of a book—essential reading for the manager tasked with making the business case, the senior manager who needs to understand and test it, and the project manager who is responsible for delivering whatever is agreed on.

Contents: Introduction; Task Definition; From Strategy to Options; Benefits; Costs; Achievability; Winning the Argument; Completing a Successful Business Case; Model Answers to the Exercises.

January 2009198 pagesPaperback. £25.00978-0-566-08745-5

eBook978-0-7546-9427-4


February 2008912 pagesHardback. £95.00978-0-566-08806-3

CD-ROM. £95.00 + VAT978-0-566-08838-4

eBook978-0-566-08994-7

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FORTHCOMINGThe Rise and Fall of ManagementA Brief History of Practice, Theory and ContextGordon Pearson, Keele University, UKInsight into today’s economic and financial problems comes, in this revealing book, from an understanding of how and why the practice and the teaching of management has developed as it has. From the early days of industrialization and the subsequent emergence of management as an autonomous discipline, The Rise and Fall of Management describes how and why managers have struggled to achieve a tolerable balance of dissatisfaction among the various stakeholders with whom they interact.

This book is not just a history or a sociological analysis of management. It gives a broad, practically informed, critical view of the subject that will be welcomed by any reader with a professional or an academic interest in practice, theory and context.

Contents: Preface; Prologue. PART 1: THE EMERGENCE OF MANAGEMENT

RESPONSIBILITIES: Creating the first economic surplus; An economic theory of industry and commerce; Industrialization and management responsibilities; The developing economic and political context. PART 2: THE RISE OF PROFESSIONAL MANAGEMENT: New world, big business and educating management; Division of management labour; Theories of management; Management in practice. PART 3: THE EDUCATED FALL OF MANAGEMENT:Seduction by the new strategic management; Friedman and business friendly government; Business schools versus management education. PART 4: MANAGEMENT FOR NEW RESPONSIBILITIES: The emerging perspective; Epilogue; Index; References.

FORTHCOMINGIntegral Research and InnovationTransforming Enterprise and SocietyRonnie Lessem, University of Buckingham, UK and Alexander Schieffer, University of St. Gallen, Switzerland

TRANSFORMATION AND INNOVATION

This book explains how the knowledge creation that underpins transformative processes occurs. The authors explain how research has to be transformative, rather than just informative if it is to usefully contribute to building integrated and sustainable enterprises.

FORTHCOMINGTransformation ManagementTowards the Integral EnterpriseRonnie Lessem, University of Buckingham, UK and Alexander Schieffer, University of St. Gallen, Switzerland

TRANSFORMATION AND INNOVATION

Transformation management, argue the authors of this inspirational book, now provides the opportunity for the application of the first significant world-wide innovation in the way we manage since Drucker put management itself on the map in the 1950s.

In a book that draws on seminal theses and practical examples from the four corners of the world, Lessem and Schieffer provide leaders, students of leadership, managers and change agents with a trans-culturally tested, integrated approach to leadership and management.

Only through a redefinition of what leadership, management and entrepreneurship amount to, argue the authors, can organizations be transformed into sustainable enterprises capable of dealing with the burning issues of our time.

Leaders are coming to realize that it is no longer possible for organizations to operate in any sort of isolation from the society and the wider world in which they exist, but paying lip service to notions of either social responsibility or globality is not good enough.

From this indispensable book, those whose enterprises are to have any hope of becoming authentically socially responsible or authentically global will learn to understand and activate the process that dynamically links any organization with the society in which it is embedded and that links the local with the global.

FORTHCOMINGStakeholder Relationship ManagementA Maturity Model for Organizational ImplementationLynda BourneMost organizations have difficulty implementing culture change, and will need assistance and guidance to implement a consistent process for identification and management of stakeholders and their (changing) expectations. As a continuous improvement process, stakeholder management requires understanding and support from everyone in the organization from the CEO to the short-term contractor. This requires the concepts and practices of effective stakeholder management to become embedded in the culture of the organization: this book provides the “road map” to help organizations achieve these objectives.

The text has two specific purposes: firstly, as a “how-to” book to provide the fundamental processes and practices to support either individuals or organizations in improving stakeholder management and; secondly, for organizations that have recognized the importance of stakeholder engagement to their success, as a guidebook for assessing their current maturity regarding implementation of stakeholder relationship management and a series of guidelines and milestones for achieving their preferred level of maturity.

Contents: Foreword; Preface. SECTION 1: Framework: Introduction; Why stakeholders matter; Who can be stakeholders? SECTION 2: THE RIGHT

STAKEHOLDERS: Mapping stakeholders; Measuring stakeholder attitude; Monitoring the engagement. SECTION 3: IMPLEMENTING STAKEHOLDER RELATIONSHIP

PRACTICES: Effective implementation; Defining organisational readiness; Implementation guidelines; Conclusion; References; Index.

October 2009c. 200 pagesHardback. c. £60.00978-0-566-08864-3

eBook978-0-566-09193-3

November 2009c. 200 pagesHardback. c. £65.00978-0-566-08976-3

eBook978-0-566-08977-0


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SERIESTRANSFORMATION AND INNOVATIONSeries Editor: Ronnie Lessem, University of Buckingham, UK and Alexander Schieffer, University of St. Gallen, Switzerland

This series on business transformation and social innovation comprises a range of books informing practitioners, consultants, organization developers and academics how businesses and other organizations can and will have to be transformed into viable 21st century enterprises.

We are actively seeking proposals for this series. If you are interested in submitting a proposal, please contact our Commissioning Editor, Martin West at [email protected]

Please visit www.gowerpublishing.com/transformationinnovation for proposal guidelines and full series details.

January 2010c. 400 pagesHardback. c. £45.00978-0-566-08918-3

eBook978-0-566-08919-0

8 Gower 2009

NEWChange LeadershipDeveloping a Change-Adept OrganizationMartin OrridgeIt is all too easy to discuss organizational change in abstraction, particularly when you are dealing with large corporations with wide product ranges across global markets. But somewhere within these structures there are people, and it is often the human aspects of change that are the most difficult to manage.

Martin Orridge’s guide explores these aspects and explains how we, as change leaders, can help everyone cope with change and in turn ensure our organization’s long-term survival. The main parts of Change Leadership are based on the author’s research and include models, advice and exercises for understanding and enabling personal and organizational change. Part three contains 75 actions and activities to sustain transformation in your organization.

This guide is an engaging but rigorous read for change leaders whether this is your primary role or whether you need to reflect on and manage the human factors of a business project for which you are responsible.

Contents: Acknowledgements; Preface; Introduction. PART ONE:A little theory concerning personal and organizational change. PART TWO: Moving the organization. PART THREE: 75 Ways to help sustain organizational transformation. PART FOUR: Implementation, successfully managing the change project; Appendix; References.

NEWSystems Cost EngineeringProgram Affordability Managementand Cost ControlDale ShermonDale Shermon’s Systems Cost Engineeringis based on over 35 years of experience involving the application of cost engineering principles in large engineering and aerospace projects, and IT/business transformation projects in financial services. Each chapter explores a different application of parametrics, based on real-life case examples, and provides the reader with a detailed guide to the rationale and value of cost engineering in a different industry/program context.

Contents: Introduction; How to appreciate parametrics; How to estimate using parametrics; How to prepare bids faster with fewer resources; How to prepare a focused business plan; How to validate quotations from suppliers; How to manage your program effectively; How to achieve accuracy in cost engineering; How to accomplish quality assurance; How to estimate through life; How to estimate technology maturity; How to assess software; How to analyse risk and uncertainty; How to influence project strategy; How to consider technology insertion; How to develop cost effective alternatives; How to tackle the system of systems challenge; How to create home-grown parametric models; How to successfully construct life cycle costing; How to accomplish knowledge retention; How to present the results; How to adopt parametrics; The history of parametrics; Index.

NEWThe GlobalBusiness HandbookThe Eight Dimensions of International ManagementEdited by David Newlandsand Mark J. Hooper“…provides a unique and valuable resource to business, academics and practitioners who seek to inform their understanding of the challenges presented by operating in a Global Economy…equips the reader with insights, tools and techniques provided by first class contributors that represent a diverse range discipliness…”

—David Fitzgerald, EcoMarketing Group

“In an increasingly global business and academic marketplace where understanding some very practical issues about how to prepare for and practice management that delivers sustainable value for shareholders, employees, communities, stakeholders and managers themselves in multiple international markets…this book makes an important contribution and is very welcome.”

—Craig Tapper, Australian School of Business at the University of NSW

The Global Business Handbook is based on the structure of the very successful IÉSEG International School of Management’s program on international management. Concentrating on the big developments that are currently happening internationally, the book considers how managers operating in the global business landscape must change what they do to create advantages and remain competitive.

Contents: The Eight Dimensions of International Business; International Perspectives; Relationship Management; Supply Chain Management; Regional and Country Specific Differences; Marketing and Sales; Cost Management; Innovation and Quality; Business Transformation; Index.

NEWThe Invisible OrganizationHow Informal Networkscan Lead Organizational ChangeNeil Farmer, Informal Networks Ltd, UK“…Neil Farmer’s new book…is engaging and insightful, managing that difficult balance between a sound theoretical base and practical clarity…It makes a cogent argument for what is going wrong beneath the surface of organizations and how this invisible force can be harnessed. I am looking forward to putting some of these ideas into practice.”

—Kevin Parry, Founder, Cogenic

We are on the verge of major breakthroughs in change management, knowledge management, organizational design, talent management, employee engagement, innovation, outsourcing and almost all of the traditional approaches to HR. Managing and motivating people effectively in a turbulent, fast-changing world is, for the first time, about to enter the executive’s comfort zone. Neil Farmer explains how to adapt your organization to the informal networks that form most of the basis for communication between managers and employees. It is possible to identify accurately who the key players are across informal personal networks and this book explores the key themes.

Contents: Preface—The birth of an insight; ‘The Invisible Organization’: Highlights of the book; The failure of business leadership: The importance of influencers; The importance of informal employee networks; Balancing formal and informal employee networks; Throwing out those tired old HR models; Managing your business using informal employee Networks; Appendices: Using informal networks—questions and answers; Final reflections on ‘leadership and change.’ References; Index.

September 2009124 pagesPaperback. £25.00978-0-566-08935-0

Examination copies are available



November 2008224 pagesHardback. £60.00978-0-566-08877-3

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Great NegotiatorsHow the Most Successful Business Negotiators Think and BehaveTom Beasor“…The author has compressed many easily digestible and useful tips into this pocket-sized guide.”

—Supply Management2006 292 pagesPaperback 978-0-566-08728-8 £12.99eBook 978-0-7546-8550-0Examination copies are available in paperback

Great Writers on OrganizationsThe Third Omnibus EditionDerek S. Pugh, Open University Business School, UK and David J. Hickson, University of Bradford ManagementSchool, UK

Third EditionGreat Writers on Organizations presents succinctly each of the contributions made by 80 of the most prominent management thinkers to the understanding of organizational behavior and managerial thinking. 2007 324 pagesHardback 978-0-7546-7056-8 £65.00eBook 978-0-7546-8467-1

Business WargamingSecuring Corporate ValueDaniel F. Oriesek and Jan Oliver SchwarzAs the first comprehensive look at wargaming as a business tool, Business Wargaming explores the anatomy and success factors of a typical business wargame. The authors explain how and when wargaming can be used to test strategies, how to plan and prepare for crises, manage change or increase your organization’s ability to anticipate and adapt for the future. August 2008 152 pagesHardback 978-0-566-08837-7 £60.00eBook 978-0-7546-9096-2

Communicating StrategyPhil Jones“…an informative and innovative addition to the literature on business strategy…”

—Economic Outlook and Business Review

“…a user-friendly book, refreshingly free of management-speak. Once you’ve read it I’m pretty sure it won’t go back on the shelf but will become a part of your armory in the challenging world of business, strategy and maybe even relationships.”

—Edge MagazineFebruary 2008 198 pagesPaperback 978-0-566-08810-0 £25.00eBook 978-0-7546-8288-2Examination copies are available in paperback

The CEO:Chief Engagement OfficerTurning Hierarchy Upside Down to Drive PerformanceJohn Smythe

PRIZE: WINNER OF THE BOOK

AWARD IN THE BEST LEARNING CATEGORY,IVCA, 2007 CLARION AWARDS

“…if you buy one book this decade this is the one. Strongly recommended.”

—Strategic Communication Management, Australia2007 226 pagesPaperback 978-0-566-08561-1 £25.00eBook 978-0-7546-8180-9Examination copies are available in paperback

Grass Roots LeadersThe BrainSmart Revolutionin BusinessTony Buzan, Tony Dottino and Richard Israel“The concepts and practices in this book are transformative. They can turn your workforce into a powerhouse of innovation, excitement and achievement that delivers tangible results over and over again.” —Marshall Tarley, Director of Leadership

Development, ASCAP

“A must read for every leader…”—Anne Kelly, CEO/Director, Federal Consulting Group

2007 258 pagesHardback 978-0-566-08802-5 £25.00eBook 978-0-7546-8777-1

Strategic NegotiationGavin Kennedy“…Kennedy does very well at tailoring the content of this text to the needs of his target audience by giving them ample opportunities to apply the information to their individual organizations.”

—Legal Information ALERT2007 338 pagesHardback 978-0-566-08797-4 £70.00

Systems LeadershipCreating Positive OrganisationsIan Macdonald, Catherine Burkeand Karl Stewart“This work is based on a multitude of practical experiences where the sustainable benefits from implementing the methodology have been very significant…Experienced leaders will recognize much of this material as a good fit with their intuitive understanding of how they have achieved success in the past. The value of this work is the ability to standardize this insight and to develop a new generation of leaders with confidence in a positive outcome both for them and the organization.”

—Oscar Groeneveld, Chief Executive, Rio Tinto Aluminium


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10 Gower 2009

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T NEWGoing GlobalManaging the HR FunctionAcross Countries and CulturesCat Rickard, Jodi Baker and Yonca Crew

THE GOWER HR TRANSFORMATION SERIES

The Human Resources function faces a continuing challenge to its role and purpose. Much of its administrative role in terms of routine recruitment, staff development and discipline has been shifted down the line to managers. And in many organizations it has suffered from serious under-representation at the strategic, board level. Yet, faced with the challenges of globalism, the need to innovate, manage knowledge, and attract and retain the very best employees, organizations need an HR function that can lead from the front. The process of transforming the function is complex (and rarely linear). It involves understanding and adapting to the culture, infrastructure and market of each of the countries within which you run an operation.

Going Global uses a blend of conceptual frameworks, practical advice and global case study examples to cover each of the main elements of the process.

Contents: PART 1: INTRODUCTION: Globalization and HR; The decision to go global. PART 2: DELIVERING A GLOBAL HR FUNCTION: Getting the strategy right; Designing the right service; Focusing on the right processes; Acquiring the right tools; Focusing on the right structures; Building a cohesive team; Delivering HR talent; Global HR metrics. PART 3: CASE STUDIES

AND CONCLUSIONS: Case studies; Conclusion.

NEWService Led DesignPlanning the New HR FunctionJane Saunders and Ian Hunter


For many years now, both private and public sector organizations have been dealing with the challenges of how best to improve corporate performance. HR has not escaped this scrutiny. The very same businesses that have spent recent years cost cutting, restructuring and streamlining, are putting the pressure on the HR “overhead” to prove that it is not just a cost center but a function that provides added value through alignment to business needs and aspirations.

The traditional, transaction-based HR service must, however, still be delivered. Understanding how to combine a renewed strategic focus with effective delivery of transactional and administrative services is the key to HR’s next generation. The authors’ work with HR functions include an established set of criteria and an approach that differentiates between successful implementation and what can be a costly backward step that only serves to alienate the business. They assert that any prospective HR transformation should consider five fundamental issues in the service design phase to align the HR approach to the business strategy. These issues are critical to ensuring a fit for purpose HR function that can measure and demonstrate the value it adds.

Contents: Commercializing HR; Establishing your HR service vision; Specifying the service: what will HR deliver?; The building blocks—the service delivery model; Adapting the model; New HR—new line management; Sizing the operation and building the business case; managing the service.

NEWSix Sigma in HR TransformationAchieving Excellencein Service DeliveryMircea Albeanu and Ian Hunter


The chief aim of this book is to explain some of the basic concepts of Six Sigma and to show how applying Six Sigma tools and methodologies can be used to manage the challenges of improving HR operations to meet customer expectations at a lower cost and with greater efficiency.

To help illustrate some of the key messages within the book, there are examples drawn from the Orion Partners’ work using Six Sigma tools that have been pulled together from international organizations over the last seven years. The authors have also drawn extensively on the experience of their team of black-belts in using Six Sigma to drive HR transformation.

This concise guide is ideal for project and program managers involved in business transformation as well as HR managers, and Six Sigma specialists seeking to understand its applications within human resources.

Contents: Introduction; Six Sigma teams, projects and techniques; Six Sigma methodologies; Lessons learned for delivering high impact Six Sigma projects; Further Reading; Appendices.


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eBook978-0-566-09165-0


SERIESTHE GOWER HR TRANSFORMATION SERIESSeries Editor: Ian Hunter

This series explores and illuminates the key issues and challenges facing business leaders and HR professionals interested in improving their people management skills and processes. These challenges require a transformation of the HR function, but the key question is to what and how.

The purpose of this series is to provide a blend of conceptual frameworks and practical advice based on real life case studies. The authors have extensive experience in all elements of HR Transformation (having between them held roles as HR Directors and Senior Business Managers across a range of blue chip industries and been senior advisors in consultancies) and have consistently come up against the challenges of: What is the ideal new HR model? What is the value of HR? What are the various roles of the HRBP? And how can they be developed?

While the volumes all contain a mix of theories and conceptual models, these are principally used to provide the books with solid frameworks. The books are pragmatic hands-on guides that will assist readers in identifying what the business is required to do at each stage of the transformation process and what the likely options are that should be considered. The style is entertaining and real and will assist readers to think through both the role of the business and transformation project team members.

We are actively seeking proposals for this series. If you are interested in submitting a proposal, please contact our Commissioning Editor, Martin West at [email protected]

Please visit www.gowerpublishing.com/hr for proposal guidelines and full series details.

Order online at www.gowerpublishing.com and receive a 10% discount


NEWUsing Technology to Create ValueDesigning the Toolsfor the New HR FunctionIan Hunter, Jane Saunders,Allan Burroughs, Simon Constance,Tracey Bendrien and Nicola Swan


How can technology enable effective delivery of the HR service, and how can this technology be selected and implemented into your organization successfully? Beginning with an overview of the key roles within HR and how technology can support them, Using Technology to Create Value, part of the Gower HR Transformation Series, provides a step-by-step guide detailing how to identify your requirements, develop a compelling business case and ensure that the design of the selected technology solution addresses your HR and business priorities.

The book includes suggestions on the skills required to implement HR technology (HRT) effectively along with case studies to illustrate the types of issues and decisions that need to be taken, and shows solutions that have been developed within other organizations.

Contents: Introduction; HR roles and their technology needs; Defining what you really need; Making the case for technology; Vendor selection; Designing and implementing the service; Top tips for success.

FORTHCOMINGEmployee Communication During Mergers and AcquisitionsJenny Davenport and Simon Barrow Communication is the key to organizational success and nowhere is this truism more apparent than in the influence of internal communication during a transformational process as dramatic as a merger or acquisition.

During the complex and often painful process of bringing the two sets of employees together, a continuous flow of negotiation is essential for keeping in touch with how people feel, communicating information clearly across both bidder and target, and beginning the process of creating a new culture for the merged company. Employee Communication During Mergers and Acquisitions provides a blueprint for your internal communication during a merger or acquisition. The authors start with the genesis of your strategy and the statutory framework before the partner company has been identified, then move on to each of the stages of negotiation, merger announcement, pre-merger preparation, and in the critical first 100 days, following the merger.

Contents: Preface; Introduction; The strategic need—before a partner is identified; Due diligence; The initial announcement; From the announcement to day one; The first 100 days; Establishing an employer brand for the merged organisation; References; Index.

NEWThe Employer BrandKeeping Faith with the DealHelen Rosethorn, Bernard Hodes Group, UK“This is a fascinating read…Rosethorn—and her team of contributors—is to be congratulated on a fresh look at the subject and an excellent book that could well become an essential read for practitioner, academic and student alike…”—Martin Tiplady, HR Director, Metropolitan Police

Employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn’s book puts the whole topic into context, explores some of the shortcomings of employer branding initiatives to date and provides a practical guide to the kind of strategy and technique organizations need to embrace to make the most of their employer brand. At the heart of the book is the concept of the strategic employee lifecycle and ways in which an organization should engage with potential, current and past employees.

Contents: Preface. PART 1: THE DEVELOPMENT OF THE DEAL: Origins—two roots of the family tree, Helen Rosethorn; Methodology—a concept in action, Helen Rosethorn; Engagement—the power of the people, Annette Frem;Globalisation—considerations for the journey, Annette Frem andHelen Rosethorn. PART 2: THE DEAL IN PRACTICE: Sense and simplicity—uniting the employee and customer proposition, Job Mensink and Jo Pieters; From poor M&S to your M&S—the historical perspective, Keith Cameron; Learning the lessons of history—all over again, Lou Manzi; Solving a crisis out of a drama—the passion behind social responsibility, Sally Jacobson; What’s the deal? The impact of legislation and new technology, David Russell. PART 3: THE DEAL IN THE SPOTLIGHT: Who owns the employer brand—asking the question, Helen Rosethorn; From business case to payback—the challenge of meaningful metrics, Paul Crowsley; The future—where next for employer brands, Helen Rosethorn; Index.

NEWGower Handbook of Internal CommunicationEdited by Marc Wright

Second EditionA comprehensive guide to managing communication within organizations, the Handbook recognizes Internal Communication’s continued growth as a management discipline. It is aimed at leaders who want insight into IC techniques for use in both day-to-day operational and change situations, for example, and also at the communication specialist seeking shared wisdom and new ideas.

Selected Contents: PART 1: THE FUNDAMENTALS

OF INTERNAL COMMUNICATION: What makes a competent communicator?, Sue Dewhurst andLiam Fitzpatrick; Connecting with the unconnected, Ruth Findlay; Communication at the coalface, Lindsey Bogaard. PART 2: CLASSIC MODELS FOR COMMUNICATION: Maslow’s hierarchy of needs, Fiona Robertson; The change curve, Marc Wright; Mayo’s Hawthorne study, Fiona Robertson. PART 3: SKILLS AND MEDIA: How to commission a video, Kelly Kass; How intranets and related technologies are re-defining internal communications, Paul Miller; Appreciative enquiry, Jonathan Priest; How to run a focus group, Patrick Williams. PART 4: LEADERSHIP AND CHANGE

COMMUNICATION: Leadership and engagement, Bill Quirke; Make change last, Caisa Alpsten and Ulla Mogestad; The new CEO: a case study in communicating, Lee Smith. PART 5: ADVANCED COMMUNICATING SKILLS:CSR and the communication professional, Ingrid Selene; Using pictures to convey strategy, Hilary Scarlett; Creating meaningful dialogue at work, Jacqui Hitt; Advanced employee engagement, Kevin Keohane; How to create an award-winning change programme, Nicky Flook. PART 6: SOCIAL

MEDIA INSIDE THE ENTERPRISE: Social media: an introduction, Euan Semple; Blogging for the finance sector, Yang-May Ooi; Instant messaging as a communication tool, Joanna Goodrick; Index.


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July 2009248 pagesHardback. £49.50978-0-566-08899-5

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Adverse Impact and Test ValidationA Practitioner’s Guide to Valid and Defensible Employment TestingDan Biddle

Second EditionReview of the first edition:

“…Biddle’s book is an excellent effort to bridge the gap between the technical and the practical. The procedures presented are informed by the most relevant technical information and by present legal requirements…”

—Mary L. Tenopyr, AT&T2006 220 pagesHardback 978-0-566-08778-3 £55.00

How To Get Best Value From HRThe Shared Services OptionPeter Reilly and Tony Williams“This book covers a lot of ground…giving the reader a thorough overview without getting bogged down in detail. And as such it is a valuable source of information for anyone challenged with investigating the viability of a share service approach…”

—Personnel Today2003 160 pagesHardback 978-0-566-08495-9 £60.00eBook 978-0-566-08964-0

HR Business PartnersIan Hunter, Jane Saunders, Allan Burroughs and Simon Constance, all of Orion Partners, UK“The book is laid out and written in a well structured and easy to follow manner…if you are thinking of moving to an HR Business Partner model, or are struggling to make an impact in a BP structure, this book could be a way to help you plan the changes you need and to get the buy-in required to move forward…”

—HRzone2006 184 pagesHardback 978-0-566-08625-0 £55.00eBook 978-0-7546-8299-8

HR Transformation TechnologyDelivering Systems to Support the New HR ModelAllan Boroughs, Les Palmer and Ian HunterHR Transformation Technology is a complete, business-orientated guide to the planning, design and delivery of HR information systems. April 2008 230 pagesHardback 978-0-566-08833-9 £65.00eBook 978-0-7546-8372-8

Managing the Psychological ContractUsing the Personal Deal to Increase Business Performance Michael Wellin“Wellin’s Managing the Psychological Contract is a wonderful how-to-manual for contemporary managers, employees and HR professionals. With great examples, it takes the reader through what needs to be done to make good, functional employment relationships and how to change them if need be. A good book and good read.”

—Denise M. Rousseau, Carnegie Mellon University


Talent Assessment A New Strategy for Talent ManagementTony Davis with Maggie Cutt, Neil Flynn,Peter Mowl and Simon Orme“This is a solid, hardworking manual that gathers together any pertinent material on its subject…There is plenty of material that an HR or training department could implement directly…Keeping a copy of this in the corporate library is equivalent to having a consultant to hand…”


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Teaching and Learning at Business SchoolsTransforming Business EducationEdited by Pär Mårtensson, Magnus Bildand Kristina Nilsson“…Overall, this is a book that will be read and re-read by business school professors who appreciate the importance of teaching and learning.”—Diana C. Robertson, University of Pennsylvania

For everyone concerned with the development of business schools, the faculty and the students within them, Teaching and Learning at Business Schools provides direction, ideas and techniques for transforming the delivery of business education.

Selected Contents: PART ONE: INSIDE THE CLASSROOM:SETTING THE STAGE: The teacher as facilitator of learning, Christine Kelly. TEACHING TECHNIQUES

AND APPROACHES: Teaching actively, Mel Silberman;My biggest mistakes in teaching cases (and lessons learned), Kamran Kashani; Team teaching, Pedro Parada and Josep Franch; Transformative management education, Johan Roos. DEALING WITH DIFFERENT

CONTEXTS: Teaching large classes, Aswath Damodaran; Diversity dynamics in teaching, Hellicy Ngambi; Teaching and learning in a multi-cultural environment, a mild polemic, Seán Gaffney; Ascending and descending with a dissertation, images of tutoring doctoral students, Udo Zander. PART TWO: OUTSIDE THE CLASSROOM: DESIGNING PROGRAMS AND LEARNING

ENVIRONMENTS: Program design and management, Christer Karlsson; Important considerations when starting programs, Kristina Nilsson. INDIVIDUAL

DEVELOPMENT OF FACULTY MEMBERS: Getting and giving feedback, Tom Pugel and Jan Shubert; Advice to a new teacher, Catharina Pramhäll. LEADING

AND DEVELOPING BUSINESS SCHOOLS: Business schools international networks for faculty development, Ferdinando Pennarola; Mastering business action, implications for management learning in business schools, Elena Antonacopoulou; Index.

NEWEmotional IntelligenceActivities for Developing You and Your BusinessAnn Cartwright and Amanda SollowayBuilding rapport, communicating and establishing trust with people, as a line manager, as part of a department or a temporary project team, involves a fundamental set of human and business skills. And yet this set of skills is also the area where the majority of managers feel least equipped to cope.

Emotional intelligence is, at its heart, all about self-awareness—an understanding of how people relate and respond to you. This collection of training activities provides managers and employees with a series of proven exercises for raising personal and social awareness, skills for managing self and relationships with others. Each activity includes detailed instructions for the user or facilitator as well as copies of any handout materials.

The collection is available as a looseleaf manual or on CD ROM.

Contents: Core skills of emotional intelligence; Activities for self-awareness; Activities for self-management; Social awareness; Relationship management; Inspirational leadership; Sample workshops outlines.

NEWImproving Learning TransferA Guide to Getting More Out of What You Put Into Your TrainingCyril Kirwan“Dr. Kirwan candidly challenges the traditional learning and development mindset. His straightforward and well researched techniques will help training and learning departments demonstrate what tangible difference training is making to their organization. With clear insights into what blocks learning transfer, he also provides pragmatic methods to maximize the return on investment from training and development programs. This is a book for HR professionals, those responsible for L&D, and CEO’s who are more interested in outcomes, than outputs.”—Hamish Brown, CEO, Concordia International Ltd.

In today’s constantly changing business environment, if organizations are to remain competitive and develop the highly skilled people that will contribute to their future performance, improving learning transfer should be a priority. Cyril Kirwan’s book addresses this critical issue at a number of levels. This highly practical book will help trainers, development specialists and line managers ensure that their training is about real outcomes and not just inputs.

Contents: Introduction: Setting the scene; Learning and learning transfer; Getting the programme right; Bridging the gap; Getting the work environment right; It’s up to you—making it happen; Dealing with resistance; Measuring learning outcomes; How to improve learning transfer. Appendix; Index.

The Manager’s Guide to DisciplineDerek Eccleston and Kate Goschen Derek Eccleston’s and Kate Goschen's concise guide provides a clear picture of the purpose and the process of the disciplinary procedure. This toolkit approach contains invaluable information and includes clear checklists and sample letters to help guide managers and supervisors through the minefield of employment rights, explaining what to do and how to do it.October 2008 124 pagesPaperback 978-0-566-08855-1 £15.00Examination copies are available

Action Learning for ManagersMike Pedler

Second Edition“…For any manager who wants to defuse difficulties and facilitate an honest learning culture across a department or organization this book is a practical guide.”

—Gordon Harris FCMI, Professional Manager

Action Learning for Managers is a clear, concise and straightforward guide to this well-established approach to problem solving and learning in groups that enables change in individuals, teams, organizations and systems.June 2008 98 pagesPaperback 978-0-566-08863-6 £9.99Examination copies are available


eBook978-0-7546-8178-6

April 2009376 pagesA4 Looseleaf. £250.00978-0-566-08836-0

CD-ROM. £250.00 + VAT978-0-566-08909-1


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Activity-BasedTraining DesignTransforming the Learning of KnowledgeJohn RodwellActivity Based Training Design shows you how to design new training sessions or transform existing sessions using tools and techniques that engage the participants, promote the effective learning of knowledge, and are fun to work with. 2007 194 pagesHardback 978-0-566-08796-7 £55.00

The Transfer of LearningParticipants’ Perspectives of Adult Education and TrainingSarah Leberman, Lex McDonaldand Stephanie Doyle“…provides a coherent introduction to the ideas of ‘transfer of learning’ and it has a strength in the analysis of the theories…”

—Alison Holmes, University of Canterbury, Christchurch, New Zealand


The Bid Manager’s HandbookDavid Nickson

Revised EditionReview of first edition:

“…a book that procurement teams could learn from, an essential work for bid managers…”

—Supply Management

This book will help you to enhance the probability of success in winning bids at the desired margins and to set up and run effectively a bid management team. May 2008 234 pagesHardback 978-0-566-08847-6 £65.00

Informal LearningA New Model for MakingSense of ExperienceLloyd Davies“This is a very readable and interesting volume that seeks to explain the learning process in non-technical language…”

—Economic Outlook and Business Review If individuals and the organizations within which they work understand the basis on which they learn and can turn the process from a passive to an active one, the implications for their development are profound. This book provides a relevant, flexible and significant tool that can offer a significant change in the way we all learn.

June 2008 200 pagesHardback 978-0-566-08857-5 £45.00

Blended Learning and Online TutoringPlanning Learner Support and Activity DesignJanet Macdonald

Second Edition“An excellent and practical guide for novices and experienced practitioners alike…invaluable for course designers and tutors alike to gain a realistic understanding of what blended learning and supporting students is all about.”

—Stella Lee, Athabacsa University, EdmontonApril 2008 222 pagesPaperback 978-0-566-08841-4 £25.00eBook 978-0-7546-9251-5Examination copies are available in paperback

How to Get Research Published in JournalsAbby Day

Second Edition“…highly recommended as a resource for any novice or aspirant writer of journal articles…”

—Emerald Journal Education and Training

This revised and updated Second Edition focuses on helping people overcome some of the most common obstacles to successful publication. February 2008 154 pagesPaperback 978-0-566-08815-5 £25.00eBook 978-0-7546-8894-5Examination copies are available in paperback

Handbook of Corporate University DevelopmentManaging Strategic Learning Initiatives in Public and Private DomainsEdited by Rob Paton, Geoff Peters,John Storey and Scott Taylor“If you are considering setting up a corporate university, then this book will be an informative read…This is a well-written book of reference.”


Action LearningA Practical GuideKrystyna Weinstein

Second Edition“…A highly recommended book for training and development practitioners, and those who teach and research in this area.”

—Electronic Library1998 256 pagesPaperback 978-0-566-08097-5 £30.00eBook 978-0-7546-8275-2Examination copies are available in paperback

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Tracking down a Gower book has never been easier!Visit www.gowerpublishing.com/search and try out our new search facility which allows searching by: title, author, series title, ISBN-13 and keywords from contents and blurbs for any of our published or forthcoming titles.

If you want to stock up your library, print out one of our complete stock lists. Available for each subject, these list all titles currently in print in a subject area. Visit: www.gowerpublishing.com/cataloguedownload



Gower is committed to being an environmentally-friendly publisher. All of our books are printed on FSC-certified paper, and our marketing materials are produced using sound environmental practices.

This catalogue is printed on FSC-certified paper with 50% recycled and 25% post-consumer content. Soy-based ink is used in the printing.

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Checklists for Due DiligencePeter HowsonAugust 2008 150 pagesPaperback 978-0-566-08862-9 £39.00978-0-566-08862-9 £39.00and CD-ROM

CommercialDue DiligenceThe Key to Understanding Value in an AcquisitionPeter Howson2006 416 pagesHardback 978-0-566-08651-9 £80.00eBook 978-0-7546-8558-6

Developing and Managing a Successful Payment Cards BusinessJeff Slawsky and Samee Zafar“…For a large, growing and controversial industry, Slawsky and Zafar’s new book provides a blueprint that explains how the business actually works and as such should interest a wide range of readers, including financial services executives and managers, as well as investors, regulators and policy-makers.”

—Kenneth Posner, Morgan Stanley, NY2005 214 pagesHardback 978-0-566-08648-9 £65.00

NEWGlobalization’s LimitsConflicting National Interestsin Trade and FinanceDimitris Chorafas, New York Academy of SciencesSo far there has been only praise for globalization. However, the export wave of China’s manufacturing machine and, more recently, the Global financial crisis show that Globalization has limits. Globalization, the internationalization of trade and financial integration are having enormous implications for businesses as well as for the whole economies of countries or blocks of countries. In this book, Chorafas argues that research is now producing evidence that there are limits to such globalization and amalgamation and that these need to be better defined and understood if some of the problems now being identified are to be prevented from applying the brakes, or worse, putting the process into reverse gear.

Globalization’s Limits looks at the EU and the Euroland as a test of globalization. The conclusions Chorafas draws about the effect on member states of pan-European banking, and the Euro as common currency, have implications for Britain and for the rest of the world. Issues relating to missed opportunities and leadership beg questions such as “Who, if anybody, is or should be in charge of global monetary policy?”

Contents: PART 1: UNITED STATES, EUROPE, CHINA AND THE WORLD MARKET:Globalization in motion; The rise of Asian giants; Globalization and the European Union; World trade, China price and Doha Round. PART 2: THE GLOBALIZATION OF FINANCE: Sovereign wealth funds; Risks and opportunities in globalized financial markets; Monetary policy in a global economy: China’s banks and the economy. PART 3: EUROLAND, CASE STUDY ON THE LIMITS

OF REGIONAL GLOBALIZATION: Financial integration in the European Union; The Euro, curse or blessing for the EU economy?; Euroland’s missed opportunities; Index.

NEWRisk and Financial Managementin ConstructionSimon A. Burtonshaw-Gunn,University of Salford, UKThe book covers risk management describing the tools and methods to reduce the occurrence and consequences of risk, and the financial management of construction projects from raising funding, to contract strategy and through to estimating, budgeting and cost control. February 2009 200 pagesHardback 978-0-566-08897-1 £47.50

Price Management in Financial ServicesSmart Strategies for GrowthGeorg Wuebker, Jens Baumgarten,Dirk Schmidt-Gallas and Martin KoderischPrice Management in Financial Services shows how to incorporate the modern techniques of value based pricing in both product design and pricing. As exemplified by a large number of international case studies, the book illustrates how such professional pricing techniques hold the key to enormous profit potential.October 2008 212 pagesHardback 978-0-566-08821-6 £60.00

Shared Services in Finance and AccountingTom Olavi Bangemann“…an excellent benchmark against which to measure the performance of any existing shared service operation.”

—Educational Book Review2005 262 pagesHardback 978-0-566-08607-6 £65.00

Due DiligenceThe Critical Stage in Mergers and Acquisitions Peter Howson“This book is an extraordinarily thorough and clear guide to every aspect of the due diligence process and will be invaluable to anyone who is involved.”

—Change Management Monitor Newsletter2003 304 pagesHardback 978-0-566-08524-6 £70.00eBook 978-0-566-08978-7

June 2009354 pagesHardback. £60.00978-0-566-08885-8

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Risk Strategiespage 19

Practical Schedule Risk Analysispage 19

A Short Guide to Reputation Riskpage 20

The Durable Corporationpage 20

Intelligent Internal Controland Risk Managementpage 21

Brand Riskpage 21

Order online at www.gowerpublishing.com and receive a 10% discount

16 Gower 2009

Reinventing Patient RecruitmentRevolutionary Ideasfor Clinical Trial SuccessJoan F. Bachenheimerand Bonnie A. Brescia“This text provides everything we need to effectively develop successful enrollment strategies, including the metrics, tools and processes for single country or multinational clinical trials. It’s a very thorough road map…”

—From the foreword by Jim Kremidas, Global Enrollment Optimization, Eli Lilly and Company

2007 276 pagesA4 Hardback 978-0-566-08717-2 £95.00

Forecasting for the Pharmaceutical IndustryModels for New Product and In-Market Forecastingand How to Use ThemArthur G. Cook2006 160 pagesA4 Hardback 978-0-566-08675-5 £75.00eBook 978-0-7546-8557-9

FORTHCOMINGSupply Chain in the Pharmaceutical IndustryStrategic Influencesand Supply Chain ResponsesRob WhewellSupply chains in the pharmaceuticals industry are experiencing a revolution. Threats such as parallel trading and counterfeit drugs and the requirements of organizations such as the FDA demanding more rigorous controls and traceability, new technologies and new ways of working with wholesalers or alternative distributors, all offer a new flexibility in manufacturing and the ability to respond to immediate opportunities or crises in any given market.

Rob Whewell’s cutting edge guide explains the nature of these threats and opportunities and provides the means to develop a strategic approach to supply chain that allows you to minimize risk and ensure flexibility and improved long-term profitability.

Provisional Contents: Illustrations; Tables; The Role of Technology in the Supply Chain; Managing Supply Chain Technology; The Economic Significance of Healthcare Investment; The Importance of Intellectual Property—its Development and Protection; The Operational Provision of Healthcare; Conflicting Goals Within the Supply Chain; Diversion and Parallel Trade; Tactical Responses to Diversion; Compliance; The Case for Enhanced Patient Protection; Applying Technology to Secure the Supply Chain to Patients; The Importance of Information; The Future of Healthcare; Glossary.

Business Development for the Biotechnology and Pharmaceutical IndustryMartin Austin“Business Development is an integral part of business in the Pharmaceutical business today…Martin has drawn together a thoughtful framework to help the many people with diverse skills and backgrounds approach this complex topic.” —William M. Burns, CEO Pharmaceuticals Division, Roche

Business Development in the biotechnology and pharmaceutical industries accounts for over $5 billion in licensing deal value per year and much more than that in the value of mergers and acquisitions. Transactions range from licenses to patented academic research, to product developments as licenses, joint ventures and acquisition of intellectual property rights, and on to collaborations in development and marketing, locally or across the globe. The scope of the job can be immense, spanning the life-cycle of products from the earliest levels of research to the disposal of residual marketing rights, involving legal regulatory manufacturing, clinical development, sales and marketing and financial aspects. The knowledge and skills required of practitioners must be similarly broad, yet the availability of information for developing a career in business development is sparse. Martin Austin’s highly practical guide spans the complete process and is based on his thirty years of experience in the industry and the well-established training program that he has developed and delivers to pharmaceutical executives from across the world.

Contents: Foreword; The role of business development; Planning the portfolio; Identifying the needs; Profiling and searching for opportunities; Modelling and valuation; Structuring the value; Due diligence and negotiations; Sealing the deal—the contract; Making the transaction work; Glossary; Index.

Outsourcing Clinical DevelopmentStrategies for Workingwith CROs and Other PartnersEdited by Jane E. Winter and Jane Baguley“…a standard reference text for anyone involved in managing outsourced contracts…”

—Clinical Research Focus2006 192 pagesA4 Hardback 978-0-566-08686-1 £99.00eBook 978-0-7546-8556-2

Pharmaceutical MetricsMeasuring and ImprovingR & D PerformanceDavid S. Zuckerman“…essential reading for everyone directly involved with driving performance improvements within their organization…”

—Clinical Research Focus2006 148 pagesHardback 978-0-566-08676-2 £75.00

Brand Planning for the Pharmaceutical IndustryJanice MacLennan“This is an impressive book…A copy should be on every marketer’s desk as an essential guide and source of reference.”

—Journal of Medical Marketing2004 176 pagesHardback 978-0-566-08520-8 £99.00

Project Management for the Pharmaceutical IndustryLaura Brown and Tony Grundy“A comprehensive set of tools and techniques that provide a most useful strategic business perspective to the running of pharmaceutical projects…”

—Carol Casman, Group Head, Transnational, Clinical Pharmacology

and Discovery Medicine, GSK2004 208 pagesA4 Hardback 978-0-566-08592-5 £77.50

Marketing Planning for the Pharmaceutical IndustryJohn Lidstone in association with Janice MacLennan, St. Clair Consulting Ltd

Second Edition“…probably the best of the very few books available on marketing in the pharmaceutical industry.”

—Aslib Book Guide1999 168 pagesA4 Hardback 978-0-566-08112-5 £99.00


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May 2008202 pagesHardback. £70.00978-0-566-08781-3

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NEW

Dynamic Supply Chain AlignmentA New Business Model for Peak Performance in Enterprise Supply Chains Across All GeographiesJohn Gattorna and FriendsIn the 21st century business environment, where extended organizations rely on suppliers, outsourced partners and alliances, the supply chain is the business. Now, in the follow-up to his hugely successful Strategic Supply Chain Alignment, John Gattorna explores how to create and sustain multiple supply chains with a level or flexibility and responsiveness that allows you to respond to opportunities and threats, and shows how to align your suppliers, your partners and your customers.

About the Author: Dr. John Gattorna is an acknowledged “thought leader” on the global supply chain scene. He established and led the Australian and South Asian Accenture supply chain practice, 1995–2002, and has since focused on advising Boards and senior management on how to improve the “alignment” of their enterprise supply chains with customers, suppliers, and third party providers.

Selected Contents: Preface; Enter the valley—ascend the mountain, Anna Game-Lopata;Better than a cure, Anna Game-Lopata;Quantum leap forward, Anna Game-Lopata;People powering supply chains, John Gattorna;Building relationships that create value, Richard Wilding and Andrew Humphries; The evolution of fully flexible supply chains, Kate Hughes; Humanitarian supply chains in action, Kimberly Winter; The supply-side view and reverse logistics, John Gattorna andDeborah Ellis; Sales and operations planning,Scott Githens; Supply chain integration layer, Nigel Jones; Performance measurement: shaping supply chain sub-cultures, Linda Nuthall; Aligning Fonterra’s global supply chain network, Nigel Jones;Supply chain alignment—European style, Janet Godsell; Corporate social responsibility in enterprise supply chains, Mark Reynolds and Leeora Black; Building sustainable supply chains for the future, Mike Bernon; Managing disruptions in contemporary supply chains, Kevin Hendriks andVinod Singhal; Tax-aligned supply chains, Brett Campbell and Alyson Rodi; The supply chains of 2030, John Gattorna and Deborah Ellis; Last word, John Gattorna; Index.

NEWJust-in-Time LogisticsKee-hung Lai and T.C.E Cheng,both at the Department of Logistics and Maritime Studies, Hong Kong Polytechnic UniversityThe enduring repercussions of the Asian financial crisis in 1997, the worsening global economy following the burst of the dotcom bubbles in 2001, the financial tsunami in 2008, and the incessant rise in customer demand for better services have all contributed to shrinking profit margins for businesses around the world. To cope with these challenges, firms are discovering logistics as a competitive weapon when looking for ways to strengthen and preserve their market positions. One successful solution has been the adoption of Just-in-Time manufacturing systems, which involve many functional areas of a firm such as manufacturing, engineering, marketing and purchasing, among others.

Just-in-Time Logistics extends the JIT concept in manufacturing to business logistics, an area that has been observed to account for more than thirty percent of sales revenue for some firms. It gives you an overview and an introduction of JIT logistics, and provides managerial insights on how to achieve improved logistics performance in terms of cost and service enhancements. A discussion of the quality, implementation, and performance measurement issues related to the application of JIT in business logistics is also presented.

Contents: Preface; Introduction; Basics of JIT; Basics of logistics; JIT logistics; Quality management issues; Implementation issues; References; Index.

NEWMeasuring the Value of the Supply ChainLinking Financial Performance and Supply Chain DecisionsEnrico Camerinelli“…[the author] builds a critical missing link that will facilitate macro impact supply chain initiatives. Moreover, he condenses in one book, illustrated with clear best practice examples, what would take us years to learn from practice, thereby accelerating our chances of success.”

—Nando Galazzo, VP Procurement, Borealis Polymers

Enrico Camerinelli provides the supply chain manager and the chief financial officer with the means to link the value of supply chain to an organization’s bottom line. He explores the problem with current supply chain metrics, shows how to close the gap between financial decisions and supply chain performance, suggests a model to provide a lingua franca for supply chain, financial and other managers throughout the company and points to ways in which new technology can help measure the value of supply chain. Using case studies and interviews with supply chain and financial experts, this book is a call to arms for financial and supply chain managers seeking to achieve strategic advantage through effective supply chain management.

Contents: Supply chain management today; Supply chain management as a strategic corporate asset; Managing flows of goods, information, and funds: the role of financial services; How companies are measuring the performance of their supply chains: role and responsibilities of the supply chain manager; Supply chain management: the CFO’s perspective; Linking operations and finance—current best practices; Results of current research; The Du Pont model and the EVA tree: the CFO’s BOMs; Looking for a ‘lingua franca’: the SCOR® model; A model to measure the value of supply chain; Index.


April 2009236 pagesHardback. £65.00978-0-566-08794-3

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Includes 99 b&w illustrationsJuly 2009 440 pagesHardback 978-0-566-08822-3 £60.00

18 Gower 2009

Hoshin KanriThe Strategic Approach to Continuous ImprovementDavid Hutchins“…this is a practical book from a practical and established exponent of the Japanese approach. From these pages, it is possible to unravel what the various terms mean and where they fit into the big picture.” —Quality World

“…Whether you are new to continuous quality improvement, a cynical veteran of many failed initiatives, a seasoned or green executive team, Hoshin Kanri is worth your time and can be a valuable roadmap for setting a clear course in troubled times.” —Terry Conry, NCCI (National Consortium

for Continuous Improvement in Higher Education) Newsletter

Hoshin Kanri is not the next big thing in quality, it is a strategic approach to continuous improvement that provides a context for ongoing initiatives such as Six Sigma and Lean Manufacturing. David Hutchins’ Hoshin Kanri shows you how to develop a dynamic vision for continuous improvement; to implement effective policies to support it; to link key performance indicators to Six Sigma, Lean Manufacturing and Kaizen, and to sustain a strategy-led program for improving business performance.

Contents: Preface; Hoshin Kanri an overview; Creating the vision; Strategy and tactics; Driver policies, becoming fit, fast, lean and hungry!; Driver measures to KPIs; Benchmarking; Prioritizing KPIs and cost of poor quality; Risk management; The loose brick; Hoshin policy deployment and control; The voice of the customer; Supply chain management; Six Sigma; Lean manufacturing; Process analysis and process re-engineering; The principles of continual improvement; Quality circles; Business management systems; Quality function deployment; Education; Suggestions for performance indicators; Implementation plan; Index.

Quality Management in ConstructionBrian Thorpe and Peter Sumner

THE LEADING CONSTRUCTION SERIES

Third Edition“…Overall I would thoroughly recommend this book to anyone seeking clear guidance to the philosophy of the current quality standard and its application to the construction industry.”

—Structural Survey2005 234 pagesHardback 978-0-566-08614-4 £30.00

Supply Chain RiskEdited by Clare Brindley,Nottingham Business School, UK“…A sound addition to the supply chain researcher’s book collection, and one that will provide a platform for further enquiry.”

—Marc Day, Henley Management College, UKIncludes 32 b&w illustrations2004 218 pagesHardback 978-0-7546-3902-2 £65.00

Six Sigma: SPC and TQM in Manufacturing and ServicesGeoff Tennant“This book offers straightforward, practical advice…for those wishing to find out more about Six Sigma and its implementation, this book hits the mark…”

—Quality World2001 160 pagesHardback 978-0-566-08374-7 £60.00

September 2008308 pagesHardback. £75.00978-0-566-08740-0

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NEWCorruption in International BusinessThe Challenge of Culturaland Legal DiversityEdited by Sharon Eicher,Friends University, Wichita

CORPORATE SOCIAL RESPONSIBILITY

International business involves complex, ethically challenging, and sometimes threatening dilemmas that can involve political and personal agendas. As a result, it can often be difficult to discern corruption against what may be a different set of cultural norms. In this book, Sharon Eicher examines corruption as it pertains to the business sector and the campaigns in emerging markets to curb corruption in both public and private sectors.

Contents: Preface; Introduction: what corruption is and why it matters, Sharon Eicher; Government for hire, Sharon Eicher; When shareholders lose (or win) through corruption, Sharon Eicher; The good and evil faces of foreign investment, Sharon Eicher; Quantifying the immeasurable, Maks Kobonbaev and Sharon Eicher; Critiquingthe indicators of corruption and governance, Maks Kobonbaev, Donald Jacobsen and Sharon Eicher; Corruption in Chinese sports culture, Benjamin Ostrov; Exploring corruption in the petroleum sector, Maks Kobonbaev and Sharon Eicher; Risk management—playing by the rules, Sharon Eicher; Changing the rules: how the transition economy of Kyrgyzstan is reforming public corruption, Talaibek Koichumanov; An institutional approach to understanding corruption in BRIC countries, Qiang Yan; Private sector incentives for fighting international corruption, Ethan S. Burger and Mary Holland; Appendices; Bibliography; Index.

FORTHCOMINGGlobal Perspectives on Corporate Governance and CSREdited by Güler Aras, Yildiz TechnicalUniversity, Turkey and David Crowther,De Montfort University, UK


Governance and CSR cannot be understood without taking geographical, cultural and historical factors into account. The aim of this book is to redress this by asking subject experts from different parts of the world to explain the issues from their particular perspective. The editors will then synthesize this in a way that will be helpful to business people as well as academics.

Contents: Foreword, G. Aras and D. Crowther; Corporate governance and corporate social responsibility in context, G. Aras and D. Crowther. PART 1: REGIONAL PERSPECTIVES AND DIVERSITY: Applying corporate governance in Europe, M. Aluchna; The evolution of corporate governance in Japan: the case of vertical Keiretsu groups, N. Daidj; Corporate social responsibility in Latin America; multiple realities, different perspectives, M.L. Bandeira and F. López-Parra; Corporate governance and corporate social responsibility practices in Africa, M. Obalola, K.Omoteso and I. Adelopo.PART 2: LOCAL PERSPECTIVES: Evolution of corporate governance and potential contribution of developing countries, Ö. Ertuna and B. Ertuna; Corporate social responsibility among SMEs in Uzbekistan, A. Raimbaev; Corporate governance in family firms: a comparison between Italy and Turkey, K. Sehirli;The missing ingredient to an effective corporate governance system in Lebanon, S. Charbaji. PART 3: THEORETICAL PERSPECTIVES: An enterprise theory of legal obligation for corporate social responsibility, K. Strasser;Implementing corporate social responsibility: a creative tension between regulation and corporate initiatives?, T. Clarke and A. Klettner; Convergence: a prognosis, G. Aras and D. Crowther. Index.

NEWLooking Beyond ProfitSmall Shareholders and the Values ImperativePeggy Chiu, Massey University and Chiu-Smith Investment Research, New Zealand


“…This book is timely in that it sheds new light on the ways in which individual shareholders think: Irresponsible behavior is not acceptable and will not attract investment from this significant group. That fact should encourage managers to look more closely at their environmental and social impacts.” —Juliet Roper, Waikato University, New Zealand

This fascinating in-depth study of small shareholders provides both theoretical and empirical insights into their personal values and attitudes to corporate social responsibility (CSR). Peggy Chiu establishes that personal values are a major influence on decisions about the type of investments people make and about which companies they choose to invest in. Financial risk and return are far from being the only factors that determine small shareholders’ investment decisions—irresponsible behavior is not acceptable and will not attract investment from this significant group.

Contents: Preface; How much do we know about ordinary small shareholders?; Values for oneself and values for others; Dealing with stakeholders; The first strand—shareholders’ values; The second strand—qualities of directors; The third strand—shareholders’ CSR concerns; Merging the three strands; Impact of values; Debunking the ordinary-investor stereotype; Trends and developments; References; Appendix; Index.

January 2009264 pagesHardback. £55.00978-0-7546-7137-4

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eBook978-0-566-09185-8

January 2009218 pagesHardback. £55.00978-0-7546-7337-8

eBook978-0-7546-9180-8

SERIESCORPORATE SOCIAL RESPONSIBILITYSeries Editors: Guler Aras, Yildiz Technical University, Istanbul, Turkeyand David Crowther, De Montfort University, Leicester, UK

This interdisciplinary series presents applied research from an academic perspective on all aspects of corporate social responsibility. Please visit www.gowerpublishing.com/csr for proposal guidelines and full series details.

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Making Ecopreneurs: Developing Sustainable EntrepreneurshipEdited by Michael Schaper,Murdoch University, Western Australia

CORPORATE SOCIAL RESPONSIBILITY SERIES

“…Schaper’s book is a necessary addition to any library…”—Business Information Alert

Includes 25 b&w illustrations2005 276 pagesHardback 978-0-7546-4491-0 £60.00

Managing Corporate Social Responsibility in ActionTalking, Doing and MeasuringEdited by Frank den Hond and Frank de Bakker, both at Vrije Universiteit, The Netherlands and Peter Neergaard, CopenhagenBusiness School, Denmark

CORPORATE SOCIAL RESPONSIBILITY SERIES

“…a good starting point for understanding CSR.”—Australian Journal of Corporate Law


SEE ALSO…Creating Food Futurespage 28

20 Gower 2009

NEWSpirituality and Corporate Social Responsibility Interpenetrating WorldsEdited by David Bubna-Litic, Universityof Technology Sydney, Australia


“A great read, the collection is diverse and wide-ranging, scholarly, yet readable. It raises fundamental questions about the very nature, meaning, purpose and direction of today’s organizations…” —S.P. Bate, University College London, UK

This book brings together a range of leading thinkers to consider the relations between spirituality and corporate social responsibility. With authors from four continents the volume reflects a number of different perspectives and traditions including: Christianity, Process theology, Hinduism, Contemporary Buddhism, Deep Ecology and Humanism.

Contents: Preface; Introduction, David Bubna-Litic. PART 1: ISSUES: The disappearance of the spiritual thinker, Pankaj Mishra; A process model for management, Charles Birch and David Paul; Business and society, Winton Higgins; The technological project as the spiritual quest of modernity, Nicholas Capaldi; The three poisons, institutionalized, David R. Loy; The relational firm—a Buddhist and feminist analysis, Julie Nelson. PART 2: PATHWAYS FOR CHANGE: The organizational whisperer—what animal and human behaviour can teach us about producing healthy people and integral organizations, Ian I. Mitroff, Terri D. Egan, C. Murat Alpaslan and Sandy E. Green; In search of the future: notes for spiritual adventurers, Dexter Dunphy; Humanistic management education: richness, challenges and possibilities, Ana Maria Davila Gomez and David Crowther; Standardising corporate social responsibility, Winton Higgins; Index.

FORTHCOMINGWealth, Welfare and the Global Free MarketA Social Audit of Capitalist EconomicsIbrahim Ozer Ertuna, Bosphorous University, Istanbul, Turkey


“Anyone whose thinking has been shaped by classical economic theory should read this book. Ertuna understands classical economics, which many of its critics do not…” —Seymour Smidt, Cornell University

In this book, Ertuna maintains that the capitalist economic system is far from meeting our aspirations. He says we can, and must, contribute to the development of a better world which will serve us all. With a mixture of theory and practical examples, the former member of a World Bank mission and adviser to the Turkish Prime Minister, examines markets and international trade in the era of globalization from scientific, economic, cultural, philosophical and faith-based viewpoints. He explains how the “Science of the 21st Century” may be part of a new emergent order.

Those with an academic interest in the issues addressed here, as well as business and community leaders, policy makers, and those in government and non-governmental organizations will want to read this book.

Contents: Introduction; Economics and economic systems of our day; Capitalism’s definition of human beings; Driving force of economics: competition; Market guidance of economy; The 1st concession of market economies; Misguidance of the markets and crises; Costs and benefits that are not reflected in the markets; Demand and production; the theory and the reality; What is the objective, profit or income?; Foreign trade; The new economic design; An interrogation of the capitalism; Epilogue; Index.



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Project Reviews, Assurance and GovernanceGraham Oakes“…Oakes makes a compelling case for taking Project Reviews more seriously. He argues that far from being something to be slotted in if you have time, Project Reviews are a critical part of the project and fundamental to ensuring you learn from your mistakes and keeping your projects on track.” —Andrew Hatton, IS Project Manager, Oxfam GB

Graham Oakes’ Project Reviews, Assurance and Governance is about learning from your mistakes and understanding what’s really going on with your projects. In order for reviews and assurance to provide you with this information and learning, you need to perform them effectively and that is the purpose of this book.

Contents: PART I: INTRODUCTION: Case study: earthquakes in the project portfolio; Project success, project failure; Project reviews; Case study: formal gateways in the public sector. PART II: PROJECT REVIEW PROCESS: The review process; Case study: lessons from problems in the past; Review parameters; Case study: post-project reviews and retrospectives; Reviews and organizational learning; Case study: weeding the project portfolio; The importance of evidence; Case study: assuring fixed price implementations; Logistics matter; Case study: programme reviews in a merged environment. PART III: REVIEWS

AND GOVERNANCE: Triggering effective action; Case study: software review and inspection techniques; Gaps and overlaps in governance; Case study: review techniques in the education sector. PART IV: RUNNING AN ASSURANCE

TEAM: Organizational issues; Case study: assuring quality in a global application portfolio; Team issues; Case study: completion bonds in the film industry; Conclusion; Bibliography; Index.

October 2008288 pagesHardback. £60.00978-0-566-08807-0

eBook978-0-7546-8146-5




[email protected]


FORTHCOMINGRisk StrategiesDialling Up Optimum Firm RiskLes Coleman, University of Melbourne, AustraliaRisk Strategies argues that finance and management risk has been a theory-free zone, similar to medicine in the Middle Ages, when physicians were aware of surgical techniques and medicines that worked, but did not know why and were impotent in the face of systemic illness. Today risk managers face much the same situation: They know of techniques that work such as audits, controls and procedure guides. Nevertheless, they rarely anticipate, much less prevent serious failures. They have no comprehensive knowledge framework for targeting optimum risk levels.

This timely book fills some of that gap with an outline of the nature and sources of risk in firms. It sets out a body of risk knowledge to support its management, particularly at the corporate level, in much the same way that our understanding of human physiology and the physical sciences support modern medical and engineering techniques. The reader will learn, for example, how risk attitudes and outcomes flow through an organization and about creative techniques such as asset-liability management. In this area of corporate finance so critical for executives and directors, Risk Strategies will help responsible CFOs and other senior managers, together with teachers and students of management, extend their knowledge and risk management skills.

Contents: Preface; Introduction; Nature and sources of corporate risk; Why organisations take risks; Decision making and risk; Impact of risk on shareholder value; Enterprise risk management; Financing risk: insurance and asset-liability management; Managing risks in financial operations; The new function of Chief Risk Officer; Governance and ethics; National risk strategy; management of corporate crises; Lessons from the ‘great risks’; Summary and conclusions; References.

FORTHCOMINGTerrorism, the Worker and the CitySimulations and Security in a Time of TerrorLuke Howie, Monash University, Australia“Howie’s target is the intersection between terrorism, globalization and work…The book effortlessly moves between grounded empirical evidence and dazzling theoretical insight. This is an important book from an important new thinker on terrorism.” —Gavin Kendall, Queensland University of Technology, Australia

Terrorism is often described in terms of attacks against civilians or non-combatants, but it is equally true to say that acts of terrorism usually also amount to attacks against working people. 9/11 in the USA, 3/11 in Madrid, and 7/ 7 in London certainly all amounted to that.

Luke Howie’s book considers what steps managers and employees can and should take to protect their businesses from such an amorphous and indefinable threat. Deftly combining theoretical insight with empirical research, he reveals how, despite an appearance of “business as usual,” fear, anxiety and suspicion permeate workplaces, even in cities that may not be at the top of any terrorist group’s target lists.

With its rigorous research compared with other more speculative works on this subject, this book will appeal to city and business leaders and managers, and security professionals, as well as those in governmental and academic research communities, for all of whom terrorism is now an ever present concern.

Contents: Acknowledgements; Working in the theatre of terrorism; Working people as witnesses and victims of terrorism; The consequences and meanings of terrorism for businesses; Terro and the mediated city; Situated knowledges: working in a time of terror; Simulated security: a business response to terrorism; Terror-work; References; Index.

NEWMoney Laundering A Concise Guide for All BusinessDoug Hopton

Second EditionReviews of first edition:

“If your business does transactions that may involve money laundering, you could fall foul of the regulations and laws—and as Doug Hopton makes plain from the start, this is serious stuff after 9/11. Terrorists need finance—whether from crime or donations—for travel, training and so on.” —Professional Security Magazine

“…a very clear and comprehensive guide.” —Accounting Technician

Worldwide, anti-money laundering regulations and legislation have become one of the weapons of choice of governments that are fighting global terrorism and criminality. In this updated edition of Money Laundering, Doug Hopton explains how The Money Laundering Regulations 2007 have extended even further the range of UK businesses covered by the Proceeds of Crime Act to include solicitors, lawyers, accountants, estate agents, high value dealers, trust or company service providers and, in effect, many other companies involved in consultancy or business services. The complexity of the new laws and the limited amount of any case law asks more questions about the responsibilities of these companies and their liabilities.

Doug Hopton’s highly practical guide explains the basis of international law, regulations and standards in this area and how they affect businesses, and provides down-to-earth advice on the basic rules of good business management—customer due diligence, know your business (and your client’s business)—which will help companies understand what procedures to establish, and how and when to report suspicious activity. The author explains the basis of money laundering and how it works, along with the development of the law and regulations around the world, and how other countries’ laws can affect UK companies.

NEWPractical Schedule Risk AnalysisDavid HulettProject scheduling is required for good project management, and the schedule represents the project plan under a specific set of assumptions.The typical Critical Path Method (CPM) schedule assumes that the project team knows how long the scheduled activities will take. Yet, the experienced project manager knows that precise duration values are actually only estimates based on assumptions that could be wrong. A schedule risk analysis explores the implications for the project’s schedule of risk to the activity durations and also identifies the most important schedule risks. This analysis, building on and extending CPM scheduling, will result in a more accurate estimate of completion and provide an early opportunity for planning effective risk mitigation actions.

Schedule risk analysis is a process that is industry-independent, and the methods explained in this volume have been used by the author with positive effect in such industries as construction, oil and gas, information systems, environmental restoration and aerospace/defense. The result is a book that is not only highly practical but that is an extraordinarily complete guide to creating and managing a rigorous project schedule.

Contents: Preface; Why schedule risk analysis? Looking beyond the critical path method; Uncertainty in activity durations: creating probability distributions; Uncertainty along a schedule path: using Monte Carlo simulation; A good project schedule is needed: Critical Path Method scheduling 101; Collecting risk data: exploring methods and problems; Where parallel paths merge: introducing the ‘merge bias’; Probabilistic branching: analyzing discrete risk events; Using risks to drive the analysis and prioritize risks: introducing the ‘risk driver’ method; Schedule contingency plans: using conditional branching; When activity durations move together: incorporating correlation; Risk management in the organization: identifying the mature risk management culture; Appendix: the problem with PERT; Index.


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August 2009c. 232 pagesHardback. c. £70.00978-0-566-09157-5

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22 Gower 2009

NEWA Short Guide to Reputation RiskGarry Honey, Southampton University, UK

SHORT GUIDES TO BUSINESS RISK

There are all sorts of problems associated with reputation risk. Many organizations find that it doesn’t fit neatly within operational risk; others struggle to allocate responsibility for it or to find ways of reporting effectively. Perhaps the biggest problem of all is that organizations often confuse reputation risk with reputation management—that is assuming they understand the concept at all.

A Short Guide to Reputation Risk offers a solution to these problems in a concise and direct book for board directors and risk managers. Using a number of simple models, he explains reputation risk; differentiates it from other forms of risk; provides a series of tools for identifying, measuring and managing reputation risk; helps you assign responsibility for reputation risk in your management structure; and shows how to integrate it with your organization’s strategy, your wider risk management strategy as well as your compliance and governance structures.

Reputation risk is a topic with relevance across the organization, from risk managers to corporate communication managers, from compliance manager to HR Director. Whatever your interest in the subject, A Short Guide to Reputation Risk provides a shorthand route to understanding the context and key features of this subject.

Contents: The nature and value of reputation; The causes and impact of reputation risk; Identifying stakeholders and risk drivers; Selecting tools and controls; Assigning responsibility; Integrating reputation risk; Governance and compliance; Case studies; Bibliography.

NEWThe Durable CorporationStrategies for Sustainable DevelopmentGüler Aras, Yildiz Technical University, Turkey and David Crowther, De MontfortUniversity, UK“…In The Durable Corporation, Aras and Crowther provide the most comprehensive and sustained analysis of ‘sustainability’ to date. The analysis has important implications for the future direction of corporate governance. This is not a book to be missed by those who seek to discern the contours of the future direction of debate.”

—Nicholas Capaldi, National Center for Business Ethics

The Durable Corporation combines rigorous applied research with practical examples of best practice from around the world as it explores the nature, value and role of sustainability in business.

Contents: Foreword; Introduction: why sustainability matters; Defining sustainability; Managing risk; Governance and sustainable performance; Implications of the size and sector of a firm; Satisfying stakeholders: distributing effects; External verification: audit and rating systems; International standards and regulations; Globalisation, competition and financial crisis; Corporate social obligations for sustainability; Implementing sustainable practice; Conclusion: creating and sharing common value; References; Biographies; Index.

NEWStock Market Efficiency, Insider Dealing and Market AbusePaul BarnesThe recent turbulence in the stock market has brought into question the way, and prices at which, shares are traded and how the market effectively values companies. It has also raised public concern as to the way by which dealers and investors take advantage of changes in market prices. A numberof high profile criminal prosecutions of insider dealing and market abuse and the frequent claims of other instances, combined with the changes in regulations resulting in a more aggressive and proactive stance by the various regulators, have brought the issue under the spotlight.

This book discusses what makes stock market efficiency so important for the economy, looks at the theory and issues that underpin market abuse and why an offence often dismissed as a victimless crime is punished so severely. It explores the impact of perception and other factors that distort the market and outlines the extent of abuse. Regulators, lawyers, company officials, investigators, professional advisers and of course investors, both professional and otherwise will find this a helpful guide to the underlying elements of fraud and market manipulation.

Contents: Introduction; Why the Stock Market and Its Efficiency are so Important; How Shares are Traded and Valued; The Efficient Capital Markets Hypothesis; Market Irrationality: Bubbles, Manias, Panics and Crashes; Outperforming the Market: the Case of Mergers and Takeovers; The Regulation of the Markets; Market Abuse; The Role, Use and Abuse of Financial and Accounting Data: Information Asymmetry; The Way Forward; Index.

NEWHacking the HumanSocial Engineering Techniquesand Security CountermeasuresIan Mann“…Hacking the Human takes a refreshing look at security, and is a good read for all security professionals, a must for security awareness trainers, and also provides a useful grounding for anyone setting out on a career in information security, providing numerous examples of exploits which occur on a daily basis. It is very comprehensive and offers practical solutions to avoiding the pitfalls.”—Pat Watson, Information Security Officer, Gateshead

Information security is about people, yet in most organizations protection remains focused on technical countermeasures. The human element is crucial in the majority of successful attacks on systems and attackers are rarely required to find technical vulnerabilities, hacking the human is usually sufficient.

Ian Mann’s Hacking the Human highlights the main sources of risk from social engineering and draws on psychological models to explain the basis for human vulnerabilities. Offering more than a simple checklist to follow, the book provides a rich mix of examples, applied research and practical solutions for security and IT professionals that enable you to create and develop a security solution that is most appropriate for your organization.

Contents: Introduction. PART ONE: THE RISKS: What is social engineering?; Understanding your risks; People, your weakest link; Limitations to current security thinking. PART TWO: UNDERSTANDING HUMAN VULNERABILITIES: Trust me; Reading a person; Subconscious mind; Parent, Adult, Child. PART

THREE: COUNTERMEASURES: Vulnerability mapping; Protection systems; Awareness and Training; Testing. Index.

July 2009130 pagesPaperback. £25.00978-0-566-08995-4

eBook978-0-566-08996-1



eBook978-0-7546-9216-4


November 2008266 pagesHardback. £60.00978-0-566-08773-8

eBook978-0-7546-9351-2

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Digital Identity ManagementTechnological, Business and Social ImplicationsEdited by David BirchDigital Identity Management, based on the work of the annual Digital Identity Forum in London, provides a wide perspective on the subject and explores the current technology available for identity management, its applications within business, and its significance in wider debates about identity, society and the law.2007 280 pagesHardback 978-0-566-08679-3 £65.00

Estimating RiskA Management ApproachAndy Garlick“A comprehensive and critical overview of the risk management toolkit from both a theoretical and practical perspective. Risk professionals will find it an extremely useful resource. More importantly, it should be required reading for all managers who think they understand how to use the results of a risk assessment to inform business decisions.”

—Mike Robertson, Managing Director, Risk Solutions, UK

2007 260 pagesHardback 978-0-566-08776-9 £60.00

Intelligent Internal Control and Risk ManagementDesigning High-Performance Risk Control SystemsMatthew Leitch“…this book should be compulsory reading for all senior managers and professionals in the risk management business.”

—Jeremy Hope, cofounder of the Beyond Budgeting Round Table and author

of Reinventing the CFOMay 2008 272 pagesHardback 978-0-566-08799-8 £60.00eBook 978-0-7546-8893-8

Managing Group Risk AttitudeRuth Murray-Webster and David HillsonDavid Hillson and Ruth Murray-Webster bring together leading-edge thinking on risk attitudes and emotional literacy to create a unique resource for those wishing to move beyond mere implementation of a risk process and towards a people-centered approach for risk management.May 2008 190 pagesHardback 978-0-566-08787-5 £49.50eBook 978-0-7546-8135-9

Brand RiskAdding Risk Literacy to Brand ManagementDavid Abrahams“Abrahams’s detailed and lovingly considered exposition provides a clear and useful grounding in many aspects of risk management…”

—Andrew Leslie, StrategicRISK

This book brings together relevant risk thinking and a range of accepted techniques for the evaluation of brand exposures—whether in response to the ambitions of a key business project, new market conditions or in answer to shareholder concern.March 2008 224 pagesHardback 978-0-566-08724-0 £55.00eBook 978-0-7546-8890-7

Commoditization and the Strategic ResponseAndrew Holmes“…an interesting perspective on the impact of the rapidly changing world in which we live.”

—Economic Outlook and Business Review

In this groundbreaking book, Andrew Holmes sets out why commoditization represents such a clear and present danger to every corporation and all white-collar workers. He describes how commoditization is affecting entire industries and is increasingly touching the work of the professional classes. February 2008 244 pagesHardback 978-0-566-08743-1 £55.00eBook 978-0-7546-8125-0

Understanding and Managing Risk AttitudeDavid Hillson and Ruth Murray-Webster

Second Edition“…a serious study of how people handle risk in different scenarios and provides a genuine insight into how people behave in risk situations.”

—Managing Risk2007 208 pagesPaperback 978-0-566-08798-1 £25.00Examination copies are available

The CompleteGuide to Business Risk ManagementKit Sadgrove

Second Edition“This truly is a complete guide…recommended for large public, corporate and business school or other academic libraries. If only a single book on business risk management could be purchased, this would be the one to buy.”

—Business Information Alert2005 348 pagesHardback 978-0-566-08661-8 £65.00

Managing Communications in a CrisisPeter Ruff and Khalid Aziz“…a useful guide…an immense source of knowledge for handling crises…written extremely carefully and thoughtfully…”

—Effulgence: A Management Journal2004 192 pagesHardback 978-0-566-08294-8 £60.00eBook 978-0-7546-8547-0

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24 Gower 2009

NEWEnforcing Intellectual Property RightsA Concise Guide for Businesses, Innovative and Creative IndividualsJane Lambert“…This is a sane, humane and very readable account of a very complex set of issues. Anyone contemplating an entry into this arena would do very well to prepare themselves by taking her advice.”

—Roy Johnson, Mantex.co.uk

The development of a global “knowledge economy” has encouraged organizations of all types to focus on the opportunities for, and the threats to, the intellectual property that they hold. The variety of intellectual assets (designs, databases, patents, brands and trade marks), the growth of new technology capable of exploiting and protecting these assets, and the nature of the law mean that intellectual property enforcement is a hugely complex area. Jane Lambert’s Enforcing Intellectual Property Rights explains the threats and the remedies (criminal and civil, as well as alternatives to litigation), and provides a readable guide to the processes and the systems available.

Contents: Setting the scene; Introduction to Intellectual Property; How the law protects different intellectual assets; Dispute resolution options; Woolf rules OK; So you want to sue somebody?; What happens if neither side gives in?; How to prepare your case; What happens on the big day?; Where to get help; Threats, actions; A few last tips. Appendix: Letter of claim; Letter of response; Particulars of claim; Defence; Index.

NEWOutsourcing IT—The Legal AspectsPlanning, Contracting,Managing and the LawRachel Burnett

Second EditionReviews of first edition:

“…a practical guide for any director or manager who is involved in outsourcing IT, written from first-hand professional experience.”

—IMIS Journal

“…anyone faced with an IT outsourcing exercise will obtain an excellent grounding from this book. It covers the issues thoroughly and effectively, while being well structured and eminently readable.”

—Managing Information

Whether you are a supplier or a customer, it is vital to have a properly negotiated formal contract if you are entering into an outsourcing arrangement. A good contract needs careful planning and this book provides a comprehensive guide to the whole process. Well-planned and well-structured outsourcing arrangements, by well-informed and well-advised customers, are far more likely to work for both customer and supplier alike and Outsourcing IT: The Legal Aspects is the perfect place to start.

Contents: Forewords; Preface; Introduction; Contract planning, structuring and negotiating; Selecting a supplier; Public procurement; Services and service level agreements; Business assets: premises and equipment; Human resources; Software; Costs and charges; Management liaison and review; Allowing for change; Confidentiality, data protection and security; Contract duration, termination and transition management; Redressing fault and failure; Offshore outsourcing; Conclusion; Index.

NEWBlogging and Other Social MediaExploiting the Technologyand Protecting the EnterpriseAlex Newson, with Deryck Houghtonand Justin Patten“A timely and reader-friendly book that provides a refreshing insight into the role played by Web 2.0 technologies…It makes a valuable contribution in an era that is becoming highly technology-orientated. Aimed at organizations, the book is useful for anybody contemplating of engaging in the use of Web 2.0 technologies.” —Rebecca Wong, Nottingham Law School, UK

Blogging and Social Media is an excellent and highly practical guide to the opportunities and threats that the emerging social media present for any organization. The authors provide background on what blogging is and how it has evolved along with practical advice for setting up a blog and how to make it effective as a communication tool. The book also covers the legal issues associated with social media, including areas such as defamation, copyright and trade mark infringement, interference with the administration of justice and employment law.

Contents: Foreword. PART 1: BLOGS: Introduction to blogs; Creating a blog; Writing a blog; Enhancing the blogging experience; Is blogging worthwhile for a business? PART 2: SOCIAL MEDIA: Introduction to social media; Professional networks for businesses; Consumer-oriented media; Wikis; Online office applications; Podcasting and videocasting; Social bookmarking and the ‘online content democracy’; Forerunners to social media; Social media case studies and conclusions. PART 3: USING SOCIAL MEDIA INTERNALLY: Social tools inside the enterprise—Lee Bryant; Elements of ‘Enterprise 2.0’—Lee Bryant; Social media case studies and conclusions—Lee Bryant. PART 4: SOCIAL MEDIA AND THE LAW:The law of social media—Mills and Reeve; Online reputation—Colin Samuels, Alex Newson and Justin Patten; Index.

March 2009192 pagesHardback. £45.00978-0-566-08714-1

eBook978-0-7546-9426-7

March 2009254 pagesHardback. £70.00978-0-566-08597-0

eBook978-0-7546-9415-1

December 2008202 pagesHardback. £60.00978-0-566-08789-9

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[email protected]


New Business Models for the Knowledge EconomyWendy Jansen, Wilchard Steenbakkers and Hans Jägers “With several real-company examples and thorough accounts of each model from an integrated design perspective, it acts as a systematic guide for any managers interested in organizational development and business strategy in both profit and not-for-profit organizations.”

—Lucy McNulty, Qualityworld2007 160 pagesHardback 978-0-566-08788-2 £47.50eBook 978-0-7546-8772-6

Information Strategy in PracticeElizabeth Orna

THE GOWER DEVELOPMENTS IN BUSINESS SERIES

“This book provides a concise, practical non-patronizing explanation of the key processes to develop organizational information policy and strategy, with suggestions drawn from actual practice on how to implement these…”

—Accounting Web2004 164 pagesPaperback 978-0-566-08579-6 £37.50Examination copies are available

Enterprise 2.0How Social Software Will Changethe Future of WorkNiall Cook“This is a truly inspirational book which should be required reading for managers, IT leaders, systems analysts, developers and business strategists in any enterprise small, medium and especially large.” —Roy Johnson, Mantex

“Niall Cook packs a considerable amount of insight into this book…He makes the important point that if you do not provide social tools for the next generation of employees, they will either use third party software, leave for a competitor, or not work for you in the first place...Reading this book changed a number of my assumptions, and I expect it will do the same for you.”

—Martin White, Intranets Today Magazine

This book helps you navigate the social software landscape and introduces you to the key concepts that make up Enterprise 2.0. Using practical examples from companies in a range of industry sectors it illustrates how to apply these techniques to your organization and create an environment for social software to flourish.

Contents: Introduction. PART ONE: SOCIAL MEDIA AND SOCIAL SOFTWARE:The social media explosion; The birth of social software; Social software in the enterprise. PART TWO: THE 4CS APPROACH: Communication; Cooperation; Collaboration; Connection. PART THREE: IMPLEMENTING SOCIAL SOFTWARE IN THE

ENTERPRISE: Models for success (and failure); Implementation and adoption. PART FOUR: SOCIAL SOFTWARE OUTSIDE THE ENTERPRISE: Join the conversation; Afterword; Appendix; References; Index.

Making the ConnectionsUsing Internal Communicationto Turn Strategy into ActionBill Quirke

Second Edition“Everything one needs to know about setting up a communication strategy that promotes real business value is covered in this excellent book. Nothing is left to chance.” —Economic Outlook and Business Review

“… From an enviable depth of real world experience with real organizations, [Quirke] has written an important book not only for communication professionals but also for organizational senior leaders, who must understand that effective communication doesn’t just happen. It must be led and nurtured…”

—Roger D’Aprix, Vice President, ROI Communication and author

of The Credible Company

Bill Quirke demonstrates practically how businesses can use internal communication to achieve differentiation, to improve their quality, customer service, and innovation, and to manage change more effectively. He describes the why, the what and the how of internal communication—why business needs better communication to achieve its objectives, what internal communication needs to deliver to add value, and how organizations need to manage their communication for best results.

Contents: PART ONE: TURNING COMMUNICATION TO ADVANTAGE: Gettingmore value from internal communication; Turning strategy into action; Going global and restructuring. PART TWO: LEADING CHANGE: Leadingengagement; Making change happen; Engaging employees face to face; Communicating initiatives and projects. PART THREE: PULLING IT TOGETHER:Planning and managing communication; Repositioning the role of the internal communication function; Measuring impact. Index.

Film and Television Distributionand the InternetA Legal Guide for the Media IndustryAndrew Sparrow“…This book is both an examination of the legal issues and a hand book in actually launching a film or TV program into the new digital world. It could not be more timely.”

—Peter Buckingham, Head of Distribution and Exhibition, UK Film Council


Music Distribution and the InternetA Legal Guide for the Music Business Andrew Sparrow“…a book no one in the field would want to miss…”

—Emerald Journal, Library Review2006 222 pagesHardback 978-0-566-08709-7 £55.00


June 2008384 pagesPaperback. £29.50978-0-566-08780-6

Examination copies are available

Tracking down a Gower book has never been easier!Visit www.gowerpublishing.com/search and try out our new search facility which allows searching by: title, author, series title, ISBN-13 and keywords from contents and blurbs for any of our published or forthcoming titles.

If you want to stock up your library, print out one of our complete stock lists. Available for each subject, these list all titles currently in print in a subject area. Visit: www.gowerpublishing.com/cataloguedownload





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26 Gower 2009

NEWGender, Design and MarketingHow Gender Drives our Perception of Design and MarketingGloria MossIn this wide-ranging book the author explores design, visual aesthetics, language and communication, by drawing on an exhaustive range of primary sources of research from psychology, design, branding and communication. The lessons that emerge offer challenges to organizations both in the way in which their design and marketing is perceived by men and women, as well as how the make-up of their workforce may limit their ability to appreciate and address the diversity of customers’ preferences.

Gender, Design and Marketing offers researchers, designers, brand and marketing specialists an enhanced understanding of gender, the ways in which an organization’s actions can engage or dissuade the men and women that make up its market, and how to increase the breadth and depth of appeal for all products.

Contents: Foreword; Introduction. PART I: SETTING THE SCENE: Customer demographics: identifying the target market; Marketing to men and women. PART II: THEORETICAL BACKGROUND: Drawings and paintings: production aesthetics and gender; Drawings and paintings: preference aesthetics and gender; Attitudes and language. PART III: APPLIED BACKGROUND: Graphic, product design and gender: production and preference aesthetics; Web design; Accounting for the differences. PART IV: IMPLICATIONS: Implicationsfor graphic, product, web design and marketing; Bibliography; Index.

NEWThe Contract ScorecardSuccessful Outsourcing by DesignSara CullenAdoption and use of a contract scorecard demonstrates a maturing ability to manage commercial outsourcing arrangements. The process of designing the scorecard helps you nail down the key outcomes and avoid lack of focus, inconsistent objectives, hidden costs, indifferent service and deteriorating relationships with your contract partners.

An upfront investment in your contracts, from a commercial rather than legal perspective is probably the single most influential activity you can undertake—one that will ensure your outsourcing relationships have clear business goals as the focus of the deal. Reading a copy of Sara Cullen’s The Contract Scorecard should be the first step in that investment.

Contents: Foreword; Preface; Introduction; The quadrants of the contract scorecard; The steps in developing KPIs; Schemes for the consequences of KPI performance; Planning the contract scorecard; The quality specification—the service level agreement (SLA); The financial specification—the financial schedule; The relationship specification—the governance charter; The strategic specification—unique contract schedules; Conclusion; References; Index.

NEWManaging Market RelationshipsMethodological and Empirical InsightsAdam Lindgreen, Hull University Business School, UK“…brilliantly analyzes the implications for marketing practice of the shift from a transaction-orientation to a relationship-orientation.”

—Philip Kotler, Northwestern University

Managing Marketing Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Readers are introduced to the buyer-seller market exchange model that recognizes the importance of relationship marketing but argues that it should co-exist with traditional marketing.

Contents: INTRODUCTION: Evolution of marketing practices; Research areas and principal research questions; Organization of this book; References. RESEARCH APPROACH: Ontology and epistemology—realism paradigm; Methodology and methods—theory-generating strategies, techniques, and procedures; Analysis of case studies; Analysis of case study reflecting an action-research approach; Analysis of survey—leadership styles; Ethical considerations; References. UNDERSTANDING OF RELATIONSHIP MARKETING:Value through goods, services, and relationships; Academic, business press, and middle-management discourses on value management; References. IMPLEMENTATION OF RELATIONSHIP MARKETING: Market relationships; Transactional and transformational leadership styles; References. EVOLUTION OF RELATIONSHIP

MARKETING: Market dynamism, market relationships, and market relationship evolution; Buyer-seller market exchange situations; References. CONTROL

OF RELATIONSHIP MARKETING: A relationship management assessment tool; Best practices in relationship marketing; References. CONCLUSIONS: Theoretical contributions; Managerial implications; Limitations to the studies; Avenues for further research; Closing remarks; References; Appendix—Relationship management assessment tool; Index.

Customer Relationship ManagementA Global PerspectiveGerhard Raab, University of Applied Sciences, Germany, Riad A. Ajami, WrightState University, Vidyaranya B. Gargeya, University of North Carolina, Greensboro and G. Jason Goddard, Wachovia Corporation“The book is well written and contains numerous charts, flow diagrams and statistical tables to illustrate key ideas. One particularly useful feature is the inclusion of six comprehensive case studies of CRM practices.” —Economic Outlook and Business Review

Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM). The best hope for achieving a sustainable competitive advantage in a global marketplace is by means of better understanding which customers are in the best position to experience long-term, profitable relationships for the globally oriented firm. This book offers both an academic and a practical viewpoint of the importance of CRM in a global framework. It integrates the topics of knowledge management, total quality management, and relationship marketing with the goal of explaining the benefits of CRM for internationally active firms. The authors have included six case studies which allow the reader to undertake the role of CRM consultant in a “learning by doing” approach.

Contents: Customer relationship management—Global and local dimensions; Customer orientation; Product quality; Customer satisfaction; Customer retention; Customer value; Company success—customer relationship management and the balanced scorecard; Challenges for global customer relationship management; Case studies on customer relationship management; Index.



eBook978-0-7546-8171-7

December 2008242 pagesHardback. £65.00978-0-566-08883-4


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Design for Sustainability A Practical ApproachTracy Bhamra and Vicky Lofthouse

Design for Social Responsibility“This book is well worth reading and provides a good source of reference for industrial and product design practitioners.”

—Mark Hadfield, The International Journal of Sustainable Engineering


Usability Success StoriesHow Organizations ImproveBy Making Easier-To-Use Software and Web SitesEdited by Paul Sherman“…With this book come stories that can motivate, inspire and most importantly provide the means and the methods to create change. The result, if successfully sold to the decision-makers, is bound to improve the user experience.”

—Carol Barnum, Southern Polytechnic State University


Design for InclusivityA Practical Guide to Accessible, Innovative and User-Centred DesignRoger Coleman, John Clarkson,Hua Dong and Julia Cassim

DESIGN FOR SOCIAL RESPONSIBILITY

Inclusive design not only ensures that products, services, interfaces and environments are easier to use for those with special needs or limitations, but in doing so makes them better for everyone. Design for Inclusivity is a guide to inclusive design for all types of designers, providing guidelines, real examples and information sources.

Contents: Introduction; Why inclusive design?, Roger Coleman, Julia Cassim, John Clarkson andHua Dong; A growing movement, Jeremy Myerson;The business case, Roger Coleman, Alan Topalian, Hua Dong and John Clarkson; Market advantage—Practitioners’ viewpoints, Hua Dong, Graham Pullin, Ingelese Nielson, Maria Benktzon, Olle Bobjer and Barry Tanner; Designer education—Case studies from graduate partnerships with industry, Julia Cassim and Hua Dong; Empowering designers and users—Case studies from the DBA Inclusive Design Challenge, Julia Cassim and Hua Dong; Involving older people in design, Alan Newell and Andrew Monk;Designer-orientated user research methods, Hua Dong, Collette Nicolle, Robert Brown and Julia Cassim; Practicalities of working with users, David Yelding and Julia Cassim; Countering design exclusion—Theory and practice, John Clarkson; Product evaluation—Practical approaches, John Clarkson, Carlos Cardoso and Ian Hosking; Using simulation in product evaluation, Carlos Cardoso and John Clarkson; Where do we find out?, Cherie Lebbon and Susan Hewer; Towards inclusion—Future challenges, Julia Cassim, Roger Coleman, John Clarkson and Hua Dong; Index.

Designing for the 21st CenturyInterdisciplinary Questions and InsightsEdited by Tom Inns, University of Dundee, UKThis book offers an exploration of emergent roles for design and the 21st century designer explored through the work of 21 research teams. Each of the contributions describes the context of enquiry, the journey taken by the research team and key insights generated through discourse.

Selected Contents: Introduction, Tom Inns; The healing environment, Jacques Mizan; Designing healthy and inclusive public outdoor spaces for young people, Lamine Mahdoubi; The view of the child—Explorations of the visual culture of the made environment, Catherine Burke, Claire Gallagher, Jon Prosser and Judy Torrington; Orientating the future—Design strategies for non-place, Richard Coyne and James Stewart; Technology and social action, Steve Walker and Andy Dearden; Emergent objects—Design and performance research cluster, Alice Bayliss and Joslin McKinney; Understanding and supporting group creativity within design, Hilary Johnson, Peter Johnson and Tim Coughlan; Nature inspired creative design—Bringing together ideas from nature, computer science, engineering, art and design, Thorsten Schnier, Russell Beale, Xin Yao, Bob Hendley and Will Byrne; Spatial imagination in design, Jane Rendell and Peg Rawes; Spatiality in design, John Stell, Lynne Cameron andKenneth G. Hay; Design imaging, Gordon M. Mair and Kevin Miller; Sensory design and its implications for food design and presentation, Brent Richards; The emotional wardrobe, Sharon Baurley and Lisa Stead; Interrogating fashion—Practice process and presention—New paradigms for fashion design in the 21st century, Sandy Black; Index.

The Handbookof Customer Satisfaction and Loyalty MeasurementNigel Hill and Jim Alexander

Third EditionReview of the previous edition:

“A pragmatic tour-de-force…”—The Institute of Direct Marketing Website

2006 288 pagesHardback 978-0-566-08744-8 £80.00

Measuring Customer Service EffectivenessSarah Cook“Sarah Cook’s book is a valuable resource for any organization attempting to develop, maintain or improve the quality of their customer service.”

—Terri Feldman Barr, Miami University, Ohio2004 174 pagesHardback 978-0-566-08538-3 £60.00

Customer Loyalty Programmes and ClubsStephan A. Butscher

Second Edition“…there is much excellent advice here from an experienced practitioner…Recommended.”

—The Electronic Library2002 224 pagesHardback 978-0-566-08451-5 £60.00eBook 978-0-566-08951-0

2007268 pagesHardback. £55.00978-0-566-08707-3

eBook978-0-7546-8123-6

2007346 pagesHardback. £55.00978-0-566-08737-0

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28 Gower 2009

Regoverning MarketsA Place for Small-Scale Producers in Modern Agrifood Chains?Edited by Bill Vorley, Andrew Fearneand Derek Ray

GOWER SUSTAINABLE FOOD CHAINS SERIES

This book offers a contemporary look at what happens when the modernization of food supply chains comes face to face with the livelihoods of rural and poor people. 2007 248 pagesHardback 978-0-566-08730-1 £55.00eBook 978-0-7546-9095-5

FORTHCOMINGBenchmarking in Food and FarmingCreating Sustainable ChangeLisa Jack

GOWER SUSTAINABLE FOOD CHAINS SERIES

Lisa Jack’s book provides an overview of the accounting tools available to the modern agribusiness, with critical evaluations of what might be considered to be “state of the art” at this time and includes recent strategic developments including the use of non-financial measures in balanced scorecards and environmental measures.

Contents: PART 1: INTRODUCTION: Sustainable change and benchmarking in the food supply chain, with Julie Boone. PART 2: BENCHMARKS FOR COMPARISON

OF FARM PERFORMANCE: Benchmarks and yardsticks—mass participation benchmarking in farming; Best practice in mass participation benchmarking, Sarah Thelwall; Dairybase—building a best practice benchmarking system, Nicola Shadbolt. PART 3: BENCHMARKING FOR BETTER PRACTICE IN FARMING: Benchmarking clubs and business improvement groups; Farm benchmarking in the UK: an assessment by the Food Chain Centre, 2002–2007, Peter Whitehead. PART

4: ENVIRONMENTAL BENCHMARKS IN FARMING AND FOOD: Standards, indices and targets for environmental performance; Farmer learning for benchmarking for environmental sustainability, Sue Kilpatrick. PART 5: BENCHMARKING FOR

BEST PRACTICE: INNOVATIVE PRACTICE AND DEVELOPMENTS IN FARMING AND FOOD:Process benchmarking and other developments in agriculture; The balanced scorecard in farming and food, Nicola Shadbolt; Conclusion: sustainable change through benchmarking in farming and food; Index.

NEWThe Crisis of Food BrandsSustaining Safe, Innovativeand Competitive Food SupplyEdited by Adam Lindgreen,Martin K. Hingley and Joëlle Vanhamme

FOOD AND AGRICULTURAL MARKETING

A comprehensive collection of cutting-edge research on controversies in food and agricultural marketing, especially in terms of consequences for businesses and appropriate marketing strategy plans.

Selected Contents: PART 1: FOOD CRISIS AND

RESPONSIBILITY: The Dasani controversy: a case study of how the launch of a new brand jeopardised the entire reputation of Coca-Cola, Conor Carroll; Cadbury’s salmonella scare: good or bad crisis management?, Conor Carroll; Is fresh milk powdered milk? The controversy over packaged milk in Vietnam, Virginie Diaz Pedregal and Nguyen Ngoc Luan. PART 2: AGRI-FOOD SYSTEMS,PRODUCT INNOVATION, AND ASSURANCE: Organic versus conventional farming: a marketing survey on wine production, Frederica Cisilino and Luca Cesaro; Controversies in managing competencies: the case of development and launching new functional food products, Jofi Puspa, Tim Voigt and Ranier Kühl. PART 3: THE CONSUMER VIEW: Controversies in food and agricultural marketing: the consumer’s view, Keith Walley, Paul Custance and Stephen Parsons; Beyond the marketing mix: modern food marketing and the future of organic food consumption, Hans Dagevos; Green consumerism: what can we learn from environmental valuation surveys?, Meike Henseleit. PART 4: FAIR ENGAGEMENT?: The elusive written contract: dependence, power, conflict, and opportunism within the Australian food industry, Melina Parker and John Byrom; An appraisal of the fair trade system: evidence from small producers in emerging countries, Luciana Marques Vieira and Luís Kluwe Aguiar; Index.

NEWThe New Cultures of FoodMarketing Opportunities from Ethnic, Religious and Cultural DiversityEdited by Adam Lindgreenand Martin K. Hingley

FOOD AND AGRICULTURAL MARKETING

“Timely, insightful and commercially-relevant, The New Cultures of Foods is an excellent contribution to melting pot marketing theory and practice!” —David Hughes, Imperial College London, UK

This book provides a comprehensive collection of cutting-edge research on opportunities from diversity, especially in terms of consequences for agribusiness and food businesses and appropriate marketing strategy plans. The book includes a number of different issues that define, challenge and open up new markets, products and services resulting from a diverse racial, ethnic and cultural landscape.

Selected Contents: PART 1: THE EUROPEAN

PERSPECTIVE: What is ethnic: reappraising ethnic food and multiculturalism among the white British, Sean Beer; The role of food in the adjustment journey of international students, Lorraine Brown; The other side of the logo: the global halal market in London, Johan Fischer; Retail internationalization as a driver of global developments: the example of Central and Eastern Europe, Jon Hanf and Kirsti Dautzenberg. PART 2: THE LATIN AMERICAN

PERSPECTIVE: The expanding demand for Brazilian groceries: the case of Cachaça, Luis Kluwe Aguiar; Targeting Hispanics/Latinos beyond locality: food, social networks, and nostalgia in online shopping, Vanessa Fonseca; Hoe consumers’ diverse personal values influence the country-of-origin effect, Janaina de Moura Engracia Giraldi and Ana Akemi Ikeda. PART 3: THE NEAR AND FAR EAST ASIAN PERSPECTIVE: Market opportunities from cultural value convergence and functional food: the experiences of the Malaysian marketplace, Siti Hasnah Hassan, Stephen Dann, Kharil Annuar Mohd Kamal and Des Nicholls; Retail-led regeneration: government initiatives to support Asian food, Suresh H. Patel and Kuldip Gujral; Index.

Creating Food FuturesTrade, Ethics and the EnvironmentEdited by Cathy Rozel Farnworth,Janice Jiggins, WageningenUniversity Research, The Netherlands,and Emyr Vaughan Thomas, Open University, UK


“…an important resource in the debates over and proposals for more socially just and environmentally sustainable food and agriculture in the 21st century.”

—Douglas L. Murray, Colorado State UniversityOctober 2008 268 pagesHardback 978-0-7546-4907-6 £55.00


eBook978-0-566-09184-1


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eBook978-0-7546-8149-6

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AAbrahams, David .................................................................... 23Action Learning........................................................................ 14Action Learning for Managers................................................. 13Activity-Based Training Design ............................................... 14Adverse Impact and Test Validation ........................................ 12Ajami, Riad A. ......................................................................... 26Albeanu, Mircea ..................................................................... 10Alexander, Jim......................................................................... 27Anthony, Malcolm .................................................................... 6Aras, Güler ........................................................................ 19, 22Austin, Martin ......................................................................... 16Aziz, Khalid.............................................................................. 23

BBachenheimer, Joan F. ........................................................... 16Baguley, Jane.......................................................................... 16Baker, Jodi............................................................................... 10Bangemann, Tom Olavi .......................................................... 15Barnes, Paul............................................................................ 22Barrow, Simon ........................................................................ 11Baumgarten, Jens .................................................................. 15Beasor, Tom............................................................................... 9Benchmarking in Food and Farming ....................................... 28Bendrien, Tracey ..................................................................... 11Benefit Realisation Management ............................................. 5Bhamra, Tracy ......................................................................... 27Biddle, Dan ............................................................................. 12Bid Manager's Handbook, The ................................................ 14Bild, Magnus........................................................................... 13Binder, Jean .............................................................................. 6Birch, David............................................................................. 23Blended Learning and Online Tutoring ................................... 14Blogging and Other Social Media ........................................... 24Boroughs, Allan...................................................................... 12Bourne, Lynda........................................................................... 7Bradley, Gerald.......................................................................... 5Brand Planning for the Pharmaceutical Industry .................. 16Brand Risk................................................................................ 23Brescia, Bonnie A................................................................... 16Brindley, Clare......................................................................... 18Briner, Wendy............................................................................ 6Brown, Laura........................................................................... 16Bubna-Litic, David .................................................................. 20Burke, Catherine....................................................................... 9Burnett, Rachel....................................................................... 24Burroughs, Allan .............................................................. 11, 12Burtonshaw-Gunn, Simon A.................................................. 15Business Development for the Biotechnology and

Pharmaceutical Industry................................................... 16Business Wargaming ................................................................ 9Butscher, Stephan A. ............................................................. 27Buzan, Tony ............................................................................... 9

CCamerinelli, Enrico................................................................. 17Cartwright, Ann ...................................................................... 13Cassim, Julia........................................................................... 27CEO: Chief Engagement Officer, The ........................................ 9Change Leadership.................................................................... 8Chapman, John......................................................................... 6Checklists for Due Diligence................................................... 15Cheng, T.C.E ............................................................................ 17Chiu, Peggy ............................................................................. 19Chorafas, Dimitris................................................................... 15Clarkson, John ........................................................................ 27Cleden, David ............................................................................ 4Coleman, Les........................................................................... 21Coleman, Roger ...................................................................... 27Commercial Due Diligence ..................................................... 15Commoditization and the Strategic Response ...................... 23Communicating Strategy .......................................................... 9Complete Guide to Business Risk Management, The........... 23Constance, Simon ............................................................ 11, 12

Contracting for Project Management ....................................... 5Contract Scorecard, The .......................................................... 26Cook, Arthur G. ....................................................................... 16Cook, Niall ............................................................................... 25Cook, Sarah............................................................................. 27Corruption in International Business ..................................... 19Creating Food Futures ............................................................. 28Crew, Yonca ............................................................................. 10Crisis of Food Brands, The....................................................... 28Crowther, David................................................................. 19, 22Cullen, Sara............................................................................. 26Customer Loyalty Programmes and Clubs ............................ 27Customer Relationship Management .................................... 26Cutt, Maggie............................................................................ 12

DDavenport, Jenny.................................................................... 11Davies, Lloyd ........................................................................... 14Davis, Tony........................................................................... 6, 12Day, Abby................................................................................. 14de Bakker, Frank..................................................................... 19den Hond, Frank ..................................................................... 19Design for Inclusivity .............................................................. 27Design for Sustainability ......................................................... 27Designing for the 21st Century .............................................. 27Developing and Managing a Successful Payment Cards

Business ............................................................................ 15Digital Identity Management .................................................. 23Dong, Hua ............................................................................... 27Dottino, Tony.............................................................................. 9Doyle, Stephanie..................................................................... 14Due Diligence .......................................................................... 15Durable Corporation, The ........................................................ 22Dynamic Supply Chain Alignment ......................................... 17

EEccleston, Derek..................................................................... 13Eicher, Sharon......................................................................... 19Emotional Intelligence ............................................................ 13Employee Communication During Mergers

and Acquisitions................................................................ 11Employer Brand, The ............................................................... 11Enforcing Intellectual Property Rights .................................... 24Enterprise 2.0........................................................................... 25Ertuna, Ibrahim Ozer.............................................................. 20Essentials of Project Management, The................................... 5Estimating Risk ....................................................................... 23

FFarmer, Neil ............................................................................... 8Farnworth, Cathy Rozel .......................................................... 28Fearne, Andrew....................................................................... 28Film and Television Distribution and the Internet .................. 25Flynn, Neil................................................................................ 12Forecasting for the Pharmaceutical Industry ......................... 16

GGambles, Ian ............................................................................. 6Gargeya, Vidyaranya B. .......................................................... 26Garlick, Andy........................................................................... 23Gattorna, John ........................................................................ 17Geddes, Michael ....................................................................... 6Gender, Design and Marketing ............................................... 26Global Business Handbook, The............................................... 8Globalization's Limits .............................................................. 15Global Perspectives on Corporate Governance and CSR........ 19Global Project Management...................................................... 6Goddard, G. Jason .................................................................. 26Going Global ............................................................................ 10Goschen, Kate......................................................................... 13Gower Handbook of Internal Communication ....................... 11Gower Handbook of Programme Management........................ 6Gower Handbook of Project Management................................ 6

Grass Roots Leaders .................................................................. 9Great Negotiators ...................................................................... 9Great Writers on Organizations ................................................. 9Grundy, Tony............................................................................ 16

HHacking the Human................................................................ 22Handbook of Corporate University Development .................. 14Handbook of Customer Satisfaction and Loyalty

Measurement, The ............................................................ 27Harris, Elaine ............................................................................ 4Hastings, Colin ......................................................................... 6Hickson, David J. ...................................................................... 9Hill, Nigel................................................................................. 27Hillson, David...................................................................... 5, 23Hingley, Martin K.................................................................... 28Holmes, Andrew ..................................................................... 23Honey, Garry............................................................................ 22Hooper, Mark J.......................................................................... 8Hopton, Doug.......................................................................... 21Hoshin Kanri............................................................................ 18Houghton, Deryck .................................................................. 24Howie, Luke............................................................................. 21Howson, Peter......................................................................... 15How To Get Best Value From HR ............................................. 12How to Get Research Published in Journals .......................... 14HR Business Partners ............................................................. 12HR Transformation Technology ............................................... 12Hulett, David ........................................................................... 21Hunter, Ian................................................................... 10, 11, 12Hutchins, David ...................................................................... 18

IImages of Projects ..................................................................... 4Improving Learning Transfer.................................................... 13Informal Learning .................................................................... 14Information Strategy in Practice.............................................. 25Inns, Tom ................................................................................. 27Integral Research and Innovation............................................. 7Intelligent Internal Control and Risk Management ............... 23Invisible Organization, The ....................................................... 8Israel, Richard........................................................................... 9

JJack, Lisa................................................................................. 28Jägers, Hans ........................................................................... 25Jansen, Wendy........................................................................ 25Jiggins, Janice ........................................................................ 28Jones, Phil................................................................................. 9Just-in-Time Logistics.............................................................. 17

KKennedy, Gavin ......................................................................... 9Kirwan, Cyril ............................................................................ 13Koderisch, Martin................................................................... 15

LLai, Kee-hung.......................................................................... 17Lambert, Jane ......................................................................... 24Leberman, Sarah .................................................................... 14Leigh, Geof ................................................................................ 6Leitch, Matthew ...................................................................... 23Lessem, Ronnie ........................................................................ 7Lidstone, John......................................................................... 16Lindgreen, Adam .............................................................. 26, 28Lock, Dennis ......................................................................... 5, 6Lofthouse, Vicky...................................................................... 27Looking Beyond Profit.............................................................. 19

30 Gower 2009

MMacdonald, Ian......................................................................... 9Macdonald, Janet ................................................................... 14MacLennan, Janice ................................................................ 16Making Ecopreneurs: Developing Sustainable

Entrepreneurship............................................................... 19Making the Business Case ....................................................... 6Making the Connections......................................................... 25Management, Digital Identity ................................................. 23Manager's Guide to Discipline, The ........................................ 13Managing Communications in a Crisis ................................. 23Managing Corporate Social Responsibility in Action ............. 19Managing Group Risk Attitude ............................................... 23Managing Market Relationships............................................. 26Managing Project Uncertainty .................................................. 4Managing Risk in Projects ........................................................ 5Managing the Psychological Contract.................................... 12Mann, Ian ................................................................................ 22Marketing Planning for the Pharmaceutical Industry ........... 16Mårtensson, Pär ..................................................................... 13McDonald, Lex ........................................................................ 14Measuring Customer Service Effectiveness........................... 27Measuring the Value of the Supply Chain .............................. 17Money Laundering .................................................................. 21Moss, Gloria ............................................................................ 26Mowl, Peter ............................................................................. 12Müller, Ralf ................................................................................ 5Murray-Webster, Ruth............................................................. 23Music Distribution and the Internet....................................... 25

NNeergaard, Peter..................................................................... 19New Business Models for the Knowledge Economy............. 25New Cultures of Food, The ...................................................... 28Newlands, David....................................................................... 8Newson, Alex........................................................................... 24Nickson, David........................................................................ 14Nilsson, Kristina ..................................................................... 13

OOakes, Graham ....................................................................... 20Oriesek, Daniel F. ...................................................................... 9Orme, Simon........................................................................... 12Orna, Elizabeth ....................................................................... 25Orridge, Martin ......................................................................... 8Outsourcing Clinical Development ........................................ 16Outsourcing IT - The Legal Aspects ........................................ 24

PPalmer, Les .............................................................................. 12Paton, Rob............................................................................... 14Patten, Justin .......................................................................... 24Pearson, Gordon ....................................................................... 7Pedler, Mike............................................................................. 13Peters, Geoff............................................................................ 14Pharmaceutical Metrics .......................................................... 16Pharro, Richard......................................................................... 6Pollack, Julien........................................................................... 6Practical Schedule Risk Analysis ............................................ 21Price Management in Financial Services ................................ 15Project Governance .................................................................... 5Project Leadership...................................................................... 6Project Management ................................................................. 6Project Management for the Pharmaceutical Industry.......... 16Project Manager's Guide to Purchasing, The............................ 6Project Reviews, Assurance and Governance ........................ 20Pugh, Derek S. .......................................................................... 9Pyne, Adrian.............................................................................. 6

QQuality Management in Construction ................................... 18Quirke, Bill............................................................................... 25

RRaab, Gerhard......................................................................... 26Ray, Derek ............................................................................... 28Rayner, Paul............................................................................... 6Regoverning Markets............................................................... 28Reilly, Peter.............................................................................. 12Reinventing Patient Recruitment............................................ 16Reiss, Geoff ............................................................................... 6Relationship Manager, The ....................................................... 6Remington, Kaye ...................................................................... 6Rickard, Cat............................................................................. 10Rise and Fall of Management, The ........................................... 7Risk and Financial Management in Construction ................. 15Risk Strategies ......................................................................... 21Rodwell, John.......................................................................... 14Rosethorn, Helen.................................................................... 11Ruff, Peter................................................................................ 23

SSadgrove, Kit........................................................................... 23Saunders, Jane ........................................................... 10, 11, 12Schaper, Michael .................................................................... 19Schieffer, Alexander ................................................................. 7Schmidt-Gallas, Dirk .............................................................. 15Schwarz, Jan Oliver .................................................................. 9Service Led Design .................................................................. 10Shared Services in Finance and Accounting .......................... 15Sherman, Paul ........................................................................ 27Shermon, Dale .......................................................................... 8Short Guide to Reputation Risk, A .......................................... 22Six Sigma: SPC and TQM in Manufacturing and Services..... 18Six Sigma in HR Transformation ............................................. 10Slawsky, Jeff ............................................................................ 15Smythe, John ............................................................................ 9Solloway, Amanda...................................................................13Sparrow, Andrew .................................................................... 25Spirituality and Corporate Social Responsibility..................... 20Stakeholder Relationship Management ................................... 7Steenbakkers, Wilchard ......................................................... 25Stewart, Karl.............................................................................. 9Stock Market Efficiency, Insider Dealing

and Market Abuse ............................................................. 22Stokes, Ian................................................................................. 5Storey, John............................................................................. 14Strategic Negotiation................................................................. 9Strategic Project Risk Appraisal and Management .................. 4Sumner, Peter ......................................................................... 18Supply Chain in the Pharmaceutical Industry ....................... 16Supply Chain Risk ................................................................... 18Swan, Nicola ........................................................................... 11Systems Cost Engineering........................................................ 8Systems Leadership .................................................................. 9Szczepanek, Tony ...................................................................... 4

TTalent Assessment.................................................................. 12Taylor, Scott ............................................................................. 14Teaching and Learning at Business Schools.......................... 13Tennant, Geoff ......................................................................... 18Terrorism, the Worker and the City.......................................... 21Thorpe, Brian .......................................................................... 18Tools for Complex Projects ........................................................ 6Training for Project Management.............................................. 5Transfer of Learning, The ......................................................... 14Transformation Management ................................................... 7Turner, J. Rodney................................................................... 5, 6

UUnderstanding and Managing Risk Attitude ......................... 23Usability Success Stories........................................................ 27Using Earned Value ................................................................... 6Using Technology to Create Value .......................................... 11

VVanhamme, Joëlle .................................................................. 28Vorley, Bill ................................................................................ 28

WWard, Garth ............................................................................... 6Wealth, Welfare and the Global Free Market............................ 20Webb, Alan................................................................................ 6Weinstein, Krystyna................................................................ 14Wellin, Michael ....................................................................... 12Whewell, Rob .......................................................................... 16Williams, Tony ......................................................................... 12Winter, Jane E. ........................................................................ 16Winter, Mark.............................................................................. 4Wright, Marc ........................................................................... 11Wuebker, Georg....................................................................... 15

ZZafar, Samee ........................................................................... 15Zuckerman, David S. .............................................................. 16

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