Social Media Summer School - Session 7 (measuring social media success and google analytics)
Google Social Media
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Transcript of Google Social Media
GoogleBy: Kaitlin O’Toole
Kaitlin O'Toole, Google, April 15 2014
CompanyFounders: Larry Page (CEO & Co-Founder) and Sergey Brin (Co-Founder)Headquarters is located in California
Kaitlin O'Toole, Google, April 15 2014
Mission“Google’s mission is to organize the worlds information and make it universally accessible and useful.”
#1 Focus on the user and all else will follow!
Kaitlin O'Toole, Google, April 15 2014
PurposeTo have the “perfect search engine”Understands your wants and needs are and can fulfill themGoal is to make it as easy as possible for you to find the information you need and get the things you need to do done
Click to view video!
Kaitlin O'Toole, Google, April 15 2014
Beliefs① Focus on the user and all else will follow② It’s best to do one thing really, really well③ Fast is better than slow④ Democracy on the web works⑤ You don’t need to be at your desk to need
an answer⑥ You can make money without doing evil⑦ There’s always more information out there⑧ The need for information crosses all borders⑨ You can be serious without a suit⑩ Great just isn’t good enough
Kaitlin O'Toole, Google, April 15 2014
Products• Web• Mobile• Business• Media• Geo• Specialized Search• Home & Office• Social• Innovation
Kaitlin O'Toole, Google, April 15 2014
Web• Web Search
o Search billions of web pages
• Toolbaro Add a search box to your
browser
• Bookmarkso Access your bookmarks and
starred items
• Google Chromeo A browser built for speed,
simplicity and security
• Helpoutso Get help on a wide range of
topics from experts over live video
Kaitlin O'Toole, Google, April 15 2014
Mobile• Mobile
o Get Google products on your mobile phone
• Search for Mobileo Search Google wherever you
are
• Maps for Mobileo View maps, your location and
get directions on your phone
Kaitlin O'Toole, Google, April 15 2014
Business• AdWords
o Attract more customers and only pay for results
Kaitlin O'Toole, Google, April 15 2014
Media• YouTube
o Watch, upload and share videos
• Bookso Search the full text of books
• Newso Search thousands of news
stories
• Picasao Find, edit and share your
photos
• Google Playo Your music, movies, books,
and Android apps available anywhere
• Image Searcho Search for images on the web
• Video Searcho Search for videos on the web
Kaitlin O'Toole, Google, April 15 2014
Geo• Google Offers
o Get amazing offers at the best places to eat, shop, and play
• Eartho Explore the world from your
computer
• Mapso View maps and directions
• Panoramioo Explore and share photos of
the world
Kaitlin O'Toole, Google, April 15 2014
Specialized Search• Blog Search
o Find blogs on your favorite topics
• Patent Searcho Search the full text of US
Patents
• Financeo Business info, news and
interactive charts
• Alertso Get email updates on the
topics of your choice
• Custom Searcho Create a customized search
experience for your community
• Google Shoppingo Search for stuff to buy
• Scholaro Search scholarly papers
• Trendso Explore past and present
search trends
Kaitlin O'Toole, Google, April 15 2014
Home & Office• Gmail
o Fast, searchable email with less spam
• Docso Open, edit, and create
documents
• Slideso Open, edit, and create
presentations
• Drawingso Create diagrams and flow
charts
• Driveo Create, share and keep all
your stuff in one place
• Sheetso Open, edit, and create
spreadsheets
• Formso Build free surveys
• Siteso Create websites and secure
group wikis
Kaitlin O'Toole, Google, April 15 2014
Home & Office• Calendar
o Organize your schedule and share events with friends
• Voiceo One number for all your
phones, online voicemail and cheap calling
• Google Cloud Printo Print anywhere, from any
device
• Translateo Instantly translate text, web
pages, and files between over 50 languages
• Google Walleto Make your phone your wallet
• Google Keepo Save what’s on your mind
Kaitlin O'Toole, Google, April 15 2014
Social• Google+
o Real-life sharing, rethought for the web
• Groupso Create mailing lists and
discussion groups
• Orkuto Meet new people and stay in
touch with friends
• Bloggero Share your life online with a
blog - it’s quick, easy and free
• Hangoutso Conversations that come to
life. Anytime, anywhere, for free.
Kaitlin O'Toole, Google, April 15 2014
Innovation• Fusion Tables
o Visualize, combine, host, and share your data tables
• Codeo Developer tools, APIs and
resources
Play to see what you can now do on Google!
Kaitlin O'Toole, Google, April 15 2014
CompetitorsYahoo Inc.
MSN
AOL Inc.
Facebook Inc.
Disney Online
Move, Inc.
Match.com, LLC
SINA Corporation
Daum Communications Corp.
Kaitlin O'Toole, Google, April 15 2014
Works Cited
"Do Cool Things That Matter." YouTube. YouTube, 29 Mar. 2013. Web. 14 Apr. 2014."Google - About Google." Google – About
Google. N.p., n.d. Web. 03 Apr. 2014."Your Day Gets a Little Easier When Signed in to Google." YouTube. YouTube, 12 Dec.
2013. Web. 13 Apr. 2014.