20111012 Google+ (Marketing RSLT Social Media School)
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Transcript of 20111012 Google+ (Marketing RSLT Social Media School)
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Paulus Veltman 12 oktober 2011
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Wat gaan we doen?
• Wat vooraf ging• Wat is Google+ en hoe werkt het?• De strategie van Google• Google vs. Facebook• Tips & tricks• OPTIE: The Filter Bubble [video]
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Wat vooraf ging
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Valse starts
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Orkut (2004)
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Google Wave (2009)
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Privacy
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Bron: Paul Adams – The Real Life Social Network v2
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28 juni: launch
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20 sept: geen invite meer nodig
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Wat is Google+en hoe werkt het?
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HomeSandbar
Stream
Notifications / Share
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Je stream filteren
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Zichtbaarheid instellen
• Via Edit Profile
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Profiel
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Tips voor je profiel
• Optimaliseer ook dit profiel• Je kunt veel meer instellen dan je denkt:
Tips To Ensure Your Google Plus Profile Privacy• Check hoe anderen je zien:
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The Nym Wars
• Having two identities for yourself is an example of a lack of integrity – Mark Zuckerberg
• Google+ naambeleid: – Volledige voor- en achternaam– Andere namen in het Other names / Nicknames
(profiel)– Waarschuwing / gelegenheid te corrigeren
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Verified accounts
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Notifications en berichten
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Beperk notifications
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Bron: Ross Mayfield – Visual Guide to Circles in Google+
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Tips voor berichten• Notify:
• Disable comments/ Lock this post
• Mute / Unmute:
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Contextmenu
• Bij je berichten:– Edit– Delete– Link– Report or remove
comments– Disable / Enable comments– Lock / Unlock this post
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Iemand taggen
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Tips voor foto’s
• Tegelijk posten op Google+ en andere platforms:moby.to/gplus
• Google+ verkleint grote foto’s. In ruil tellen die niet mee voor je gratis opslagruimte
• Je kunt de fotobalk boven je profiel sorteren in Picasa (album Scrapbook Photo’s / Organize)
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Instant Upload (Android)
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Sparks => saved searches
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Zoeken
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Hangouts
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Hangouts op je smartphone
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Hangouts On Air
• Uitzenden• Opnemen
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Hangouts with extras
• Schermdelen /schetsboek / Google Docs • Naam
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Tips voor hangouts
• Pas op: plugin nodig• Elke hangout heeft een unieke URL• Ook voor mensen die niet op Google+ zitten• Bekijk samen een YouTube-video
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Games
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Game notifications apart
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Mobiel
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Wat is Google van plan?
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Next: Brand Pages• Verificatie• +1• Public posts
geïndexeerd• Circles: segmentering• Welkomstpagina• Google Offers
(Groupon)• Google Maps• Locatie!!!
Bron: Sean Percival - Google+ Brand Page Concept
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Uitdagingen core search engine
• Geografische groei vlakt af• Facebook niet doorzoekbaar• Minder zoekopdrachten op smartphones• De rest van het Web krimpt
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Techneutencultuur
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Larry Page: focus
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Google Labs
Bron: Wired – Google’s Mail Goggles Prevents Drunk Emailing
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Integratie
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+1
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+1 updates: wie nog meer?
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+1 updates: delen en snippets
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Ondertussen bij Facebook (1)
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Ondertussen bij Facebook (2)
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Ticker
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Groei
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Groei
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Bron: https://newsletter2.bimeapp.com/players/dashboard/googleplus2
Mannenoverschot
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Tips & tricks
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Data Liberation
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Chrome extensions
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Trendisimo
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Tips van Google Plussers
• Voeg een +1 button toe aan je site• Stort je niet op Google+ met als referentie
Facebook, maar ga er mee om als iets nieuws• Ga het gewoon proberen
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धन्यवा�द
@paulusveltman http://paulusveltman.nl
Deze presentatie staat op
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Credits
• http://www.flickr.com/photos/scatterkeir/1458475984/in/photostream/ Keir Hardie
• http://archives.thedailydose.com/2011/the-daily-dose-Monday,_2011-07-18,_09:20.html Laughzilla
• http://www.flickr.com/photos/35034351734@N01/3573459849 Niall Kennedy