Google Search Appliance Version 2.0 Webinar - May 2012
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Transcript of Google Search Appliance Version 2.0 Webinar - May 2012
Exploring Enterprise Search for
Oracle WebCenter ContentOracle WebCenter Content
Harness the Power of Google Search
Presented by Fishbowl Solutions
5.31.2012
Agenda
Introduction
What is Enterprise Search?What is Enterprise Search?
Enterprise Search Considerations
WebCenter Search OptionsWebCenter Search Options
Demo: GSA Connector Version 2.0Demo: GSA Connector Version 2.0
About Fishbowl Solutions
Specializing in portals & content management for 13
yearsyears
Customers throughout North America & EMEA
Enterprise-wide consulting services Enterprise-wide consulting services
Packaged software for WebCenter
100+ WebCenter-related projects100+ WebCenter-related projects
in last 2 years
Google Enterprise PartnerGoogle Enterprise Partner
About Fishbowl Solutions
WebCenter Mobile User Experience Design
SharePoint Integration Google Search Integration SharePoint Integration Google Search Integration
Why Search Matters
Introduction
Why Search Matters
Why Search?
User expectations are changing
– Proliferation of internet search capabilities– Proliferation of internet search capabilities
– Changing demographics
The Need for Search
ProductivityCan you do without your phone/computer?
ProductivityCan you do without your phone/computer?1 GB of data created per user annually91% use multiple search tools, 86% unhappy
K-workers spend 25% time to find informationSelf-serve customer service is cheaperFast-fail saves $1B in drug cost
Cost
Fast-fail saves $1B in drug cost
30-40% leaders find it hard to get information 30-40% leaders find it hard to get information for company-wide decisionsKeep track of industry, competition
Intelligence
WebCenter Search Frustration
Can’t find the content after check-in
Makes users feel like the system doesn’t workMakes users feel like the system doesn’t work
Can’t remember metadata
Decreased Adoption
Unhappy UsersUnhappy Users
The Cost of “We Can’t Find Anything”
1 in 5 searches do not find what is they were seeking
An average knowledge worker spends 16% of their An average knowledge worker spends 16% of their
time searching
20% spent with unsuccessful searches20% spent with unsuccessful searches
An organization with 4,500 knowledge workers is
looking at a inefficiency cost of $1.7 million per year.looking at a inefficiency cost of $1.7 million per year.
Many organizations are running at 40% to 70%
success rates for searchsuccess rates for search
Source: http://www.personalinfocloud.com/2010/05/understanding-the-cost-of-we-cant-find-anything.html
What Is Enterprise Search?What Is Enterprise Search?
Enterprise Search
Search All Search All
Enterprise Content
from One Placefrom One Place
WebCenter
File sharesFile shares
SharePointSharePoint
Web Sites
Architecture
User
Search Engine
OracleWebCenter Content
Content
Server
Connector
SharePoint
Other
Connectors
SharePoint
Connector
File System
Connector
Other Sources
Network File Share
Microsoft SharePoint Sites
Evaluating Search Options
What to Consider When
Evaluating Search Options
What are your search needs?
Internet vs.
EnterpriseEnterprise
Reporting vs.
ResearchResearch
Content Type
Language
SecuritySecurity
Content
Where is my data located?
– Databases– Databases
– Content Management Systems – Oracle
WebCenter, SharePoint, Documentum, FileNetWebCenter, SharePoint, Documentum, FileNet
Formats
– html/Documents – PDF, MS Office, etc.– html/Documents – PDF, MS Office, etc.
Social/People Search
– MS – expert finder, social proximity– MS – expert finder, social proximity
Organizing Content
Sites/Collections/Source Groups
– Security Classifications– Security Classifications
– Search Subsets of Indexed Content
– Configure Relevancy– Configure Relevancy
Indexing Process
Crawling
– Website/HTML Content– Website/HTML Content
– Internal page links help determine relevancy
Feeding (Connectors)Feeding (Connectors)
– MS Office
– PDF– PDF
– Other binary files
Crawling
Sub-
Category
Page
Detail
Pages
Category
Page
Sub-
Category Detail
Search Engine
Home
Page
Category
Page
Sub-
Category
Page
Detail
Pages
EngineCategory
Page
Sub-
Category
PageDetail
Pages
Sub-
Category
Page
Detail
PagesPages
Feeding
Search Engine
Content Connector
Content Source
Periodically
Asks for new or
changed content items
Periodically
Feeds list of new or changed content to connector
Feeds new or updated content to Search
Indexes content
content to Search Engine
Content Connectors
Developed for individual content sources
Leverage vendor frameworksLeverage vendor frameworks
May assist with security
Connector Availability and Features
Connector Availability and Support
– Vendor – May require additional licensing– Vendor – May require additional licensing
– Partners
– Custom – consider documentation, user communities, – Custom – consider documentation, user communities,
and the underlying technologies used
Features can vary greatly between search Features can vary greatly between search
platforms and connector implementation
– Security– Security
– Metadata Configuration
– Performance
Searching Secure Content
What to Consider When
Searching Secure Content
Security
Authentication
– Identifying and validating the user performing the – Identifying and validating the user performing the
search request, i.e. User Name/Password
AuthorizationAuthorization
– Determining which content the user has
permission to access. Commonly based on group permission to access. Commonly based on group
memberships or specific access granted to users.
– Early Binding vs. Late Binding– Early Binding vs. Late Binding
User Experience & Features
What to Consider Around
User Experience & Features
Tuning Results – Relevance
Compare platforms
True results comparison in your organization True results comparison in your organization
with your content
Consider standard SEO methods to Consider standard SEO methods to
measure/influence relevancy
Result biasingResult biasing
User Experience
Search suggestions
Spelling suggestionsSpelling suggestions
Faceted classification
Text clusteringText clustering
Search suggestions
Similar terms
Type-ahead / AutocompleteType-ahead / Autocomplete
Faceted classification
Check the topic
boxesboxes
Limits search,
particularly helpful particularly helpful
when searching for
terms with broad terms with broad
meanings
Search Metrics
What to Consider Around
Search Metrics
Popular queries
Users are defining
what’s importantwhat’s important
They’re also telling you
what’s hard to find via what’s hard to find via
navigation
Ineffective queries
Queries with low click-through rate (CTR)
Search results aren’t what users seekSearch results aren’t what users seek
Failed (Zero Result) Queries
Users looking for something, it’s not there
Taxonomy – valid synonyms?Taxonomy – valid synonyms?
Need to publish something?
Need to crawl something?Need to crawl something?
Webcenter Search OptionsWebcenter Search Options
The Evolution of Search
HIGH
Verity
• Local
OracleTextSearch
• Powerful but a lot of
OracleTextSearch –
11g
GSA Connector
• In-context search
experience
USER
SATISFACTION
• Local
• Configurable
•Millions of items
• Powerful but a lot of
administrative
overhead
Secure Enterprise
Search (SES)
• Extremely powerful
but still high level of
admin overhead
experience
•WebCenter websites and
repositories
Oracle SES
FAST
• Restricted use
license
• Secure crawling,
indexing & searching
• Improved
manageability
LOW
manageability
• Functionality
overlap
YEAR
Microsoft FAST Search
Highly customizable
ProsPros
– Connect to LOB data sources
(databases or other repositories, ERP, CRM, ECM)
– Connectors for Exchange– Connectors for Exchange
– Flexible UI customizations using web parts
ConsCons
– Once search expands outside of department,
complexity goes up
– Long deployment times– Long deployment times
– “Limited” WebCenter Content integration
Oracle Secure Enterprise Search
Enterprise search for Oracle-based
systems/applications
Pros
– Easier to install as standalone
– Integrates with Oracle Applications
– Integrates with Oracle WebCenter
ContentContent
Cons
– Some connectors are an additional – Some connectors are an additional
cost
Google Search Appliance
Rapid installation with reduced
administration
Pros
– Plug-and-play
– Easy to install and maintain
– Integration with Oracle WebCenter
ContentContent
Cons
– Two-year-term licenses– Two-year-term licenses
– Limited extensibility
Google Side-by-Side Search Tool
Compare search results from GSA alongside results from any other search engine or alternate appliance search engine or alternate appliance
Features:– Voters vote and taken to the next
query
– Tool can be seeded with queries of – Tool can be seeded with queries of your choice
– Simple web-based tool to configure multiple tests multiple tests
– Most votes, probabilities and confidence intervals, and whether there is enough data for the comparison to be statistically comparison to be statistically significant
– Randomize set of results that shows up on which side
– See vote history and even change – See vote history and even change previous votes.
Enterprise Search & the Fishbowl Enterprise Search & the Fishbowl
Google Search Appliance
Universal Search from Google
Fileshares
Intranets Databases Enterpriseapplications
ContentManagement
Additional GSA Features
User Experience
– Self-Learning Scorer
– Query Suggestions
– Automatic Spellcheck
– View as HTML
Content & CollaborationContent & Collaboration
– 220+ Supported File Types
Dynamic Navigation
Fishbowl + Google + WebCenter
Content Server
Enterprise SearchEnterprise Search
SiteStudio Site
Content-Based WebCenter Content-Based WebCenter
Portals
Fishbowl’s GSA Connector: Overview
Provides alternative to native Oracle WebCenter Content Oracle WebCenter Content database search
Integrate WebCenter Integrate WebCenter websites, intranets, content repositories
Insure higher adoption rates and overall use
Extend the Value of Your Extend the Value of Your Oracle WebCenter Investment
Fishbowl GSA Connector 2.0
What’s New– Ready-to-use templates for Oracle
Content ServerContent Server
– Google Search available as Quick Search
– Retrieve cached text versions through – Retrieve cached text versions through the Content Server
– Expose type-ahead and spelling suggestionssuggestions
– Administration interfaces for easy collection configuration and content maintenance maintenance
– Make other GSA collections available for search within WebCenter Content: SharePoint, Fileshares, etc.SharePoint, Fileshares, etc.
Fishbowl GSA Connector 2.0
Additional Features– Search full text, standard, and custom
metadata metadata
– Crawl Oracle WCM (SiteStudio) sites
– On-demand full search collection build and rebuild and rebuild
– Supports custom search interface & result templates
– Return public and secure content – Return public and secure content based on credentials
– Search multiple WebCenter Content instancesinstances
Once Stop Shop for GSA
Software
HardwareHardware
Services
+ ++ +
“Google is pleased to add Fishbowl Solutions to the Google Enterprise Partner program.
We’re looking forward to Fishbowl Solutions extending the power and reach of the
Google Search Appliance by offering content connectors for Oracle UCM to customers.”
Brent VerWeyst, Search Partner Lead for Google EnterpriseBrent VerWeyst, Search Partner Lead for Google Enterprise
DemoDemoFishbowl Solutions GSA Connector
for Oracle WebCenter Content
Increased Visitor Time Spent on Website for Sensor Manufacturer
� Business Problem
� Internet looked “dated”
� Results
� Increased site visits� Internet looked “dated”
� Complaints regarding web searches
� Site analysis showed high bounce rates and short site visits
� Increased site visits
� Decreased bounce rate
� Increased average time on site
� Decreased complaints bounce rates and short site visits
� Fishbowl Solution
� Decreased complaints
regarding “findability”
� Fishbowl Solution
� GSA Connector for WebCenter� Website searches facilitated by GSA
� Consulting ServicesPublic-Facing
Site Studio Site� Consulting Services� Upgraded UCM 7.5 SiteStudio system
to 10gR4
� Implemented Dynamic Navigation
Site Studio Site
Accelerated Access to Corporate Information for Employees at Healthcare Provider
� Business Problem� Lost staff time wasted in
fruitless searching
� Results
� Shortened search times for
employees and development time fruitless searching
� Confusing results page navigation
� Latency in content being
employees and development time
for IT staff
� Decreased administration� Latency in content being
available for search
� Fishbowl Solution
� More relevant search results
� Search backed by was Google
quickly adopted by staff� Fishbowl Solution
� GSA Connector for WebCenter� Intranet searches facilitated by GSA
� Consulting Services
quickly adopted by staff
Site Studio � Consulting Services� Enable Oracle WCM (SiteStudio)
based web pages to be part of search results
Site Studio
Employee
Intranet
Improved Intranet Portal Search for Employees at Healthcare Provider
� Business Problem
� Users complained search was bad on old intranet
� Results
� More relevant search results bad on old intranet
� Poor search on the new intranet would hurt adoption
� Manually sorting and
� More relevant search results
for users
� Decreased development time
to implement� Manually sorting and
configuring search results was time consuming and ineffective
to implement
� Better end-user impression
of new intranet site
� Fishbowl Solution
� GSA Connector for WebCenter� Intranet searches facilitated by GSA WebCenter � Intranet searches facilitated by GSA
� Consulting Services� Use Google Search Appliance to
search WebCenter Content surfaced up via WebCenter Portal and display
WebCenter
Portal Intranet
up via WebCenter Portal and display results in the Poratl
Why Fishbowl & the GSA Connector
World’s most popular search engine backed by best-in-class ECM
Single provider– GSA Hardware, Software and Services– GSA Hardware, Software and Services
– GSA implementation and configuration experts
Deep domain expertise with Oracle WebCenterDeep domain expertise with Oracle WebCenter– Numerous customers in production
End-to-End Consulting Services– Project Scoping, Implementations, Support, Tuning
Summary
What is Enterprise Search?
Enterprise Search ConsiderationsEnterprise Search Considerations
WebCenter Search Options
Enterprise Search with Google & Fishbowl’s
GSA Connector Version 2.0GSA Connector Version 2.0
+ ++ +
Fishbowl Summer Webinar Series
Creating a Visually Rich and Personalized WebCenter-Based Intranet in 60 Days or Less
– June 7th, 12pm CST– June 7th, 12pm CST
ECM on the Go: A Quick Start iPad Application for Mobile Content ManagementContent Management
– June 14th, 12pm CST
Preview Fishbowl's SharePoint Connector for Oracle Preview Fishbowl's SharePoint Connector for Oracle WebCenter Version 2.0 - Beta Customers Wanted!
– June 21st, 12pm CST
register: register: fishbowlsolutions.com/news
Contact Us to Learn More
web: fishbowlsolutions.com email: [email protected]
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webcenter content & webcenter portalwebcenter content & webcenter portal
Indexing Items from
Oracle WebCenter Content
Oracle WebCenter Content User
Google Search Appliance
Fishbowl GSA Connector
OracleWebCenter Content
Checks in content item
Asks for new or
changed content items
Periodically
Feeds list of new or changed content IDs to Connector
Indexes content
Feeds new or updated content to GSA
Indexes content
Searching Secured Content from within
Oracle WebCenter Content
Oracle WebCenter Content User
Google Search Appliance
Fishbowl GSA Connector
OracleWebCenter Content
Performs search
Forwards search request to the GSA
Requests user ID
Passes User ID back GSA
Executes query
against all content
Requests which content is Requests which content is accessible by user
(Batch Authorization)Requests security groups and accounts user has access to
Passes security group and account information
Returns list of items back to WebCenter
Evaluates which items
user has access to
Provides list of content items user can view
Returns list of items back to WebCenter
Applies result template and displays results to user
Searching Public Content from within
Oracle WebCenter Content
Oracle WebCenter Content User
Google Search Appliance
Fishbowl GSA Connector
OracleWebCenter Content
Performs search
Forwards search request to the GSA
Returns list of items back to WebCenter
Executes query against
all public content
Returns list of items back to WebCenter
Applies result template and displays results to user
Searching Secured Content from the
Google Search Appliance Front-End
GSA Front-EndUser
Google Search Appliance
Fishbowl GSA Connector
OracleWebCenter Content
Performs search
Executes query
Requests user credentials
User credentials passed to GSAExecutes query
against all content
Requests which content is accessible by user
(Batch Authorization)Requests security groups and
(Batch Authorization)Requests security groups and accounts user has access to
Passes security group and account information
Evaluates which items
user has access to
Provides list of content items user can view
Returns list of items to user with the GSA’s front-end interface
Searching Public Content from the
Google Search Appliance Front-End
GSA Front-EndUser
Google Search Appliance
Fishbowl GSA Connector
OracleWebCenter Content
Performs search
Executes query against
all public content
Returns list of items to user with the GSA’s front-end interface
Authorization
Index Time
– Access determined when content is indexed– Access determined when content is indexed
– Can be out of date since last index update
– Most efficient approach– Most efficient approach
Query Time
– Access is evaluated when search is performed– Access is evaluated when search is performed
– May use individual HTTP HEAD requests, or more
efficient batch authorizationefficient batch authorization