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ORGANIZATIONAL STRUCTURE AT GOOGLEGOOGLE INC.
Google Inc. is an American Company founded by Sergey Brin and Larry Page in 1998 Its headquarters lie in Menlo Park, California. It specializes in Internet based products and services, most popular being the search engine Google.Serves more than 80% of the worlds internet users.INTRODUCTION
2SOME PRODUCTS AND SERVICES OF GOOGLE INC.
1-Google Video and YouTube Started off with Google Videowhich allowed its users to search theclose captioned text from televisionbroadcasts. Bought YouTube in 2006 for $1.65 billion in stock.
32- GmailFree email service accessible from anybrowser anywhere in the world.Its advantage is that it gave its users an email address that was independent of any particular Internet Service Provider (ISP), making it easier to maintain a permanent email address.
SOME PRODUCTS AND SERVICES OF GOOGLE INC.
43-GOOGLE BOOKS Searches the full text of books and magazines that Google has scanned, converted to text, and stored in its digital database.
Its advantage is that it gave its users an email address that was independent of any particular Internet Service Provider (ISP), making it easier to maintain a permanent email address.
SOME PRODUCTS AND SERVICES OF GOOGLE INC.
5BACKGROUND Sergey Brin and Larry Page who were PhD students at Stanford University at the time.In 1996, they began collaborating on a search engine that was initially named Backrub. After taking up too much bandwidth from operating at Stanfords servers for more than a year, the search engine finally got registered as Google.com on September 15th. The word Google was formed by playing on the word googol. BACKGROUND In August 1998, Sun co-founder Andy Bechtolsheim wrote a check for $100,000 to an entity that doesn't exist yeta company called Google Inc. In 1996, they began collaborating on a search engine that was initially named Backrub. The search engine finally got registered as Google.com on September 15th. . On September 4, It filed for incorporation in California and set up its workplace in a garage. The first patent filed under the name "Google Inc." was filed on August 31, 1999. . ORGANIZATIONAL STRUCTURE
This structure is a vertical approach to management where the decision making is done at the top and orders are sent down to the operational employees at the bottom of the organizational hierarchy as is done in most of the organizations.
The Traditional Organizational Pyramid 8ORGANIZATIONAL STRUCTURE OF GOOGLE INC Google uses a cross functional organizational structure. They purposively maintain a small-company feel, believing every employee is a hands-on contributor and everyone is an equally important part of Googles success. Sundar Pichai is now CEO of Google. Pichai has been running Google since October. Now, he's officially in charge.
9NEW CEO OF GOOGLE INC.Sundar Pichai is now CEO of Google. Pichai has been running Google since October. Now, he's officially in charge.Googles Organogram comprises of Sundar Pichai, CEO, who ranks at the top.
11COMMUNICATION NETWORKS WITH CHANNELS UPWARD COMMUNICATION AT GOOGLE: Employees can communicate directly with their ultimate bosses. Are free to communicate and express themselves. Moreover, Googles executives make it a point to make themselves available once a week to interact with the employees at Google.
COMMUNICATION NETWORKS WITH CHANNELS DOWNWARD COMMUNICATION AT GOOGLE:The executives at Google pass on the flow of information to their subordinates The employees receive work related emails even when at home. Video conferencing is done and various other channels are used like emails and texts .
COMMUNICATION NETWORKS WITH CHANNELS DIAGNOL COMMUNICATION AT GOOGLE: All the employees at Google are free to communicate with each other regardless of structural levels. For example, Google has a grievances officer to listen to the grievances of all the employees at Google.
COMMUNICATION NETWORKS WITH CHANNELSVERTICAL COMMUNICATION AT GOOGLE:The company mainly emphasizes on teamwork. Employees work together across product lines to deliver an unparalleled experience. The best example for this is ANDROID. All the Google products have converged into android beautifully. This was made possible by fast and effective communication.
COMMUNICATION NETWORKS WITH CHANNELS EXTERNAL COMMUNICATION Externally, Google communicates with Advertising agencies, customers, clients and the public through various social forums as well as through its Marketing and Communications team etc.
16 CONCLUSIONTo conclude it all, Google is a unique organization having a unique culture that very few organizations can afford. Google has employees whose sole purpose is to keep employees happy and maintain productivity. We believe that Googles success is due to their innovative ability, and focus on research. Moreover, the most contributing factor is the very open communication network resulting in higher job satisfaction and better work performances.
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