Google Me I'm Famous

Google Me I’m Famous by Isolde Legare October 21, 2011 @ MaMA

Music: 1980 to 2010 Social Media: facts Social Media: concepts Social Media: evolution Links

© 2011 af83média - Tous droits réservés 02 /

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Music: 1980 to 2010


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The shift to digital over 30 years http://www.digitalmusicnews.com/uploads/c7/54/c754a049aa1aaa07390190e6a28865f6/30years.gif What stands out: download, digital, mobile and download


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SOCIAL MEDIA facts

SOCIAL MEDIA: facts


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Most visited websites in France, August 2011

SOCIAL MEDIA: facts


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Social Media Around the World, October 2011: •  awareness of Facebook is close to 100% •  more than 1 billion people, 70% of Internet populaEon, uses social networks

•  more than 50% of social media users are connected to brands

•  offline experiences are the best online conversaEon starters for brands and stars

Study by InSites Consul0ng published in October 2011.


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SOCIAL MEDIA concepts

CONTENT (USED TO BE) KING CONVERSATION IS THE NEW KING SOCIAL MEDIA ARCHITECTURE

SOCIAL MEDIA: concepts


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CONTENT (USED TO BE) KING Social media is not an end, it is the messenger. Strategy and content rule, social media tools obey.



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CONVERSATION IS THE NEW KING

COMMUNITING contracEon of ‘communicaEon’ and ‘community’, defined as “communicaEon between people and companies that enable or sustain a community”

COMMUNITY vs AUDIENCE differenEated by the desire for connecEon



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Beyond website architecture: DIGITAL ARCHITECTURE The coherence of your global digital idenEty.



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Is it made up of your: •  Website •  Facebook •  Twi`er •  YouTube, Vimeo, DailymoEon •  Tumblr •  Blog •  Foursquare •  Soundcloud, BandCamp •  Viinyl •  etc.

What is my digital footprint? What is the connecEon between all my online outposts? How does my digital presence bring value to my

community? How do we design lasEng foundaEons?

SOCIAL MEDIA: concepts & architecture


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DIGITAL ARCHITECTURE:


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SOCIAL MEDIA evoluEon

Google+ Facebook Foursquare Cloning Mobility Klout

SOCIAL MEDIA evoluTon


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© 2011 af83média - Tous droits réservés

•  Google’s latest venture into social

networking, based on circles, and that allows to post and share all types of contents.

•  Will soon integrate Google Music, including a store and streaming service.



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New on the number 1 social pladorm : •  Timeline •  Partnership with SpoEfy and others •  Apps (ConcertCrowd, etc)



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Brands can do be`er: • Fans do not feel cared for, 95% of quesEons on brand pages remain unanswered • Music is the most “liked” topic (53%) • The value of fans ma`ers more than their number Social Media Conference at the Ins0tut de recherches et d’études publicitaires, October 20, 2011.



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About the typical user: •  young, urban, male •  Interested in gaming and discovering new

places •  special offers are not an incenEve

Study conducted by NicetoMeetYou Agency in September 2011.



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•  12% of smartphone users are using locaEon based services

•  nearly all apps include locaEon-‐based features and usage is likely to grow

•  events, photos, lists: check-‐ins are morphing into content



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We carry the internet everywhere with us.

Mobile



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•  smartphone users install an average of 25

apps but use only 12 •  social media apps are the most used. •  4 % of smartphone users are familiar with

augmented reality •  smartphone owners have a more intensive

social media usage

Mobile



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Social media pladorms are increasingly uniform and allow to share the same formats and contents.

Cloning



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•  Twi`er, Facebook, Fousquare, Google+, LinkedIn: all include a stream of updates, locaEon, photos, contacts or “friends”

•  all pladorms are moving towards visually similar designs and user experiences

Cloning



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•  Influence ranking •  Illustrates the raise of e-‐reputaEon and e-‐

influence concerns •  Not a real reference, cannot evaluate

quality of updates and interacEons


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thought

thought


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“We’ll pay for what is real, it’s not about marke0ng, it’s about awesome music; about sharing the essence, the emo0on of it with fans. And social media is the perfect tool for that, along with mobile apps that allow your content to be part of any moment; anywhere.”

Bob Lefsetz


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links

links


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There are countless great blogs and news sites, here is a selecEon: www.twisEmage.com/blog by @mitchjoel lefsetz.com/wordpress www.narominded.com (in French) sethgodin.typepad.com mashable.com socialmediaclub.org


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contact

contact


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Isolde Legare / af83media

[email protected]

www.af83media.com

@af83media : @iisolde

www.af83media.com

af83 France 15 rue Poissonnière, 75002 Paris

+33 1 40 27 83 83 [email protected]

af83 USA

1436 A Howard St. CA 94103 San Francisco

United States

Google Me I'm Famous

Technology

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