Google is Your Homepage
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Google is your homepage - a presentation about Google's impact on you as an individual and organisation. How do you look in Google? This presentation outlines what you should be aware of for online marketing, SEO and social media in order to improve how you appear in Google.
Transcript of Google is Your Homepage
More than 8 out of 10 Internet users look on search engines to find information and the products or services they want to buy – “Virtual World”
A new study has “found that the Internet is perceived by users to be a more important source of information for them —over all other principal media, including television, radio, newspapers, and books.”
The biggest users are between 16-24
To Get us Started – A Few Things to Know
Why Does This Matter?
Appearance in search engines is now extremely important
Online provides vast opportunities to engage with audiences
Online is a cheap and easy arena to engage with target audiences – great ROI
It’s accountable, measurable and easy to adjust
The power and influence of the Web should not be ignored – it’s not going away
Google has now become your homepage
How Search Engines Work
‘Authority’ and ‘Relevance’
Real-time search in all the major search engines is making social media more important in search results
New Developments in Search
News and Media
Why is Social Media so Important?
Overwhelmed with choices, consumers increasingly turn to each other
Social networks proliferate to third party sites - friends go everywhere with each other
Virtual word of mouth through social media tools
Why is Social Media so Important?
Why is Social Media so Important?
Use Social Media to Your AdvantageASOS Did It
Blogs Do It
Use Social Media to Your Advantage
Use Social Media to Your AdvantageBlogs Do It
RSS Subscriptions to Readers
Use Social Media to Your Advantage
Use Social Media to Your AdvantageObama Did It
The usual suspects: Facebook, Twitter, Myspace, YouTube etc…
Specific ethnic groups: MiGente (Latinos), BlackPlanet (African-Americans), Glee ("gay, lesbian and everyone else") and others.
To distribute his “message of hope”
Encouraged user generated content and viral behaviour
Various email mailing lists
Text communications - "HOPE" to 62262.
Obama apps in the iTunes store
Understand a Bit About SEO
Use Tools of the Trade
Email [email protected]
Twitter @ruthyplater @fawthrops
LinkedIn /in/ruthplater
Facebook Fawthrop McLanders
Google Buzz /profiles/ruthyplater
Mobile 07740879117
