Google Hummingbird &

Semantic Search:

What they mean for content

What’s a Hummingbird? Released in Aug

2013

Biggest rewrite to algorithm in 10 years

Focused on Semantic Search

Affects over 90% of searches!

How does Semantic Search work?

Shift away from keyword-based

search Focus on understanding the

meaning behind the query.

Queries are broken down into:

Subject Predicate or Relationship (link between)

Object

Enter the Knowledge Graph Subject Predicate or Relationship (link) Object

“What is the circumference of the Earth?”

Knowledge Graph for Online Services Subject Predicate or Relationship (link)

Object

“flights to sydney”

So how will Semantic Search

change SEO?

Google now reads website content

to determine the relevant subject or

entity for Semantic Search

For SEO this means: No more keyword stuffing

Relevance > Content > Onsites

LSI keywords adds relevance to

content

What are LSI Keywords? In one word… synonyms

Same but different

Finding LSI Keywords

Same but different

Search a Focus Keyword with the Keyword Planner Place the focus

keyword & plurals of it in Negative Keywords

Tips for LSIs in Content

To add relevance to your [subject]:

In 500 words: Use Focus Keyword 3 times (first

occurrence in the first paragraph)

Use LSI Keyword #1 1-2 times

Use LSI Keyword #2 1-2 times

Write naturally and these terms

should flow seamlessly [Predicate or

Relationship (link)] Remember to use your brand name

throughout [entity] Above all, be relevant!

Other Ways to find LSIs

Ubersuggest.org – Autocomplete

scraper

Related Searches (bottom of Google)