Google Analytics Konferenz 2016: The new era of Unified Channel Grouping (Cem Alkan, webalytics)
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Transcript of Google Analytics Konferenz 2016: The new era of Unified Channel Grouping (Cem Alkan, webalytics)
![Page 1: Google Analytics Konferenz 2016: The new era of Unified Channel Grouping (Cem Alkan, webalytics)](https://reader033.fdocuments.net/reader033/viewer/2022061306/588411851a28ab95518b5e7f/html5/thumbnails/1.jpg)
2016
Konferenz23.02.2016
![Page 2: Google Analytics Konferenz 2016: The new era of Unified Channel Grouping (Cem Alkan, webalytics)](https://reader033.fdocuments.net/reader033/viewer/2022061306/588411851a28ab95518b5e7f/html5/thumbnails/2.jpg)
2016
The new era ofUnified Channel Grouping
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KAMPAGNEN TRACKING –MIT ANALYSE MEHR HERAUSHOLEN
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Selbstvorstellung Cem Alkan• International Management• 2013 webalytics• Online Marketing Team• Integration von Google Analytics via
Google Tag Manager
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Definition und UCG in Berichten
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Was ist Unified Channel Grouping?
UCG
Direkt
Organische Suche
Verweis
Bezahlte Suche
Andere Werbung
Soziale Netzwerke
Displaynetzwerk
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Definition der Channels Channel Definition• Direct Quelle = direkt UND Medium = (not set) ODER
(none)• Organic Search Medium = organic• Social Social Source Referral = YES ODER Medium =
^(social|social- network|social-media|sm|social network|social media)$
• Email Medium = email• Affiliates Medium = affiliate• Referral Medium = referral• Paid Search Medium = ^(cpc|ppc|paidsearch)$ ODER
Ad Distribution Network ≠ Con• Other Advertising Medium = ^(cpv|cpa|cpp)$• Display Medium = ^(display|cpm|banner)$ ODER Ad Distribution
Network = Content
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Channels in Analytics
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Channels in Analytics
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Channel ändern
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Channel ändern
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Channels in Analytics
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Markenbegriffe
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Markenbegriffe verwalten
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Markenbegriffe verwalten
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Markenbegriffe verwalten
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Auswirkungen (Berichten)
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Auswirkungen (Dashboard)
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Neue Channelgruppierungen
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Neue Channelgruppierung anlegen
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Neue Channelgruppierung anlegen
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Neue Channelgruppierung anlegen
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Neue Channelgruppierung anlegen
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Neue Channelgruppierung anlegen
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Benutzerdefinierte Channelgruppierung• Für Sie als Ersteller sichtbar• Auch auf historische Daten• Änderungen sofort sichtbar
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Benutzerdefinierte Channelgruppierung
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Benutzerdefinierte Channelgruppierung
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Benutzerdefinierte Channelgruppierung
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Benutzerdefinierte Channelgruppierung
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Benutzerdefinierte Channelgruppierung
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Fragen
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2016
Konferenz23.02.2016