Google Analytics - Janey & Nathan
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Transcript of Google Analytics - Janey & Nathan
![Page 1: Google Analytics - Janey & Nathan](https://reader036.fdocuments.net/reader036/viewer/2022081513/58d011901a28abad3e8b5f65/html5/thumbnails/1.jpg)
www.4dlifeofme.blog.comNathan Mante -
N01089246Janey Buzugbe -
N01128256
Google Analytics
![Page 2: Google Analytics - Janey & Nathan](https://reader036.fdocuments.net/reader036/viewer/2022081513/58d011901a28abad3e8b5f65/html5/thumbnails/2.jpg)
Table of contents
About the blog
● Acquisition● Behaviour● Conversion● Audience
SummaryNext steps
![Page 3: Google Analytics - Janey & Nathan](https://reader036.fdocuments.net/reader036/viewer/2022081513/58d011901a28abad3e8b5f65/html5/thumbnails/3.jpg)
About 4dlifeofme.blog.com
“We are West Africans in East Canada”.
Our tagline, which embodies the objectives of the blog. We deal and address different issues that affect us as west Africans in Canada and people like us (students/immigrants) in a conversational manner and then solicit opinions from our readers. Our readers include Canadians who want to learn about our views and immigrants who relate.
![Page 4: Google Analytics - Janey & Nathan](https://reader036.fdocuments.net/reader036/viewer/2022081513/58d011901a28abad3e8b5f65/html5/thumbnails/4.jpg)
Acquisition
![Page 5: Google Analytics - Janey & Nathan](https://reader036.fdocuments.net/reader036/viewer/2022081513/58d011901a28abad3e8b5f65/html5/thumbnails/5.jpg)
Acquisition
We had 55 sessions from social media which is 96% of our total views
24 sessions from direct search
11 and 6 sessions from referral and organic search respectively
The highest sessions was in the month of march in which we featured two posts on the #blackhistorymonth
The average session was 2:42 minutes
Session overview
![Page 6: Google Analytics - Janey & Nathan](https://reader036.fdocuments.net/reader036/viewer/2022081513/58d011901a28abad3e8b5f65/html5/thumbnails/6.jpg)
Behaviour
![Page 7: Google Analytics - Janey & Nathan](https://reader036.fdocuments.net/reader036/viewer/2022081513/58d011901a28abad3e8b5f65/html5/thumbnails/7.jpg)
Behaviour
The blog had 151 page views
Unique page views were 115
Average time spent on page was 4:42 minutes
78.12% bounce rate
Kendrick Lamar grammy performance post had the most page views in the month of March
The page views were higher than average time spent in February and then it switched in March (two new posts were uploaded that month)
Page Views Overview
![Page 8: Google Analytics - Janey & Nathan](https://reader036.fdocuments.net/reader036/viewer/2022081513/58d011901a28abad3e8b5f65/html5/thumbnails/8.jpg)
Conversion
![Page 9: Google Analytics - Janey & Nathan](https://reader036.fdocuments.net/reader036/viewer/2022081513/58d011901a28abad3e8b5f65/html5/thumbnails/9.jpg)
ConversionThe goal for the blog was for
visitors to spend at least 2mins on a page
The blog had 14 completions of the goal
14.58% conversion rate
The highest conversion was on the post on Kendrick Lamar at the Grammys in the month of February
Goal: 2-min viewers
![Page 10: Google Analytics - Janey & Nathan](https://reader036.fdocuments.net/reader036/viewer/2022081513/58d011901a28abad3e8b5f65/html5/thumbnails/10.jpg)
Audience
![Page 11: Google Analytics - Janey & Nathan](https://reader036.fdocuments.net/reader036/viewer/2022081513/58d011901a28abad3e8b5f65/html5/thumbnails/11.jpg)
Audience
The audience of the blog consists of individuals from Canada, United States, Nigeria, Ghana, Russia, UK, and South Korea
Canada had highest session rate of 61.46%
It had more returning visitors at 55.2% than new visitors at 44.8%
Browsers - Firefox (13) & Safari(12)
An overview of the demographic that came to the site
![Page 12: Google Analytics - Janey & Nathan](https://reader036.fdocuments.net/reader036/viewer/2022081513/58d011901a28abad3e8b5f65/html5/thumbnails/12.jpg)
Portfolio samples
Summary of the ABC’s
![Page 13: Google Analytics - Janey & Nathan](https://reader036.fdocuments.net/reader036/viewer/2022081513/58d011901a28abad3e8b5f65/html5/thumbnails/13.jpg)
Portfolio samples
Snapshot of social post
![Page 14: Google Analytics - Janey & Nathan](https://reader036.fdocuments.net/reader036/viewer/2022081513/58d011901a28abad3e8b5f65/html5/thumbnails/14.jpg)
Next Steps - Awareness & StickinessReport on more buzzworthy topics since
those are what have the highest views (Beyonce & Kendrick’s posts),while they are still relevant
Continue to share posts on social media, since we had about 50% of our sessions from social
To reduce bounce rate, we will increase stickiness by encouraging user activity, like comments and social chatter in-post
Utilize more researched keywords/tags for SEO
![Page 15: Google Analytics - Janey & Nathan](https://reader036.fdocuments.net/reader036/viewer/2022081513/58d011901a28abad3e8b5f65/html5/thumbnails/15.jpg)
Thank You
4dlifeofme.blog.com