GOOGLE ANALYTICS: BEST PRACTICE FOR ECOMMERCE

Jon Hibbitt – GA Expert / Technical SEO AnalystLinkedIn: /uk/jonhibbittTwitter: @jonhibbitt

WHAT WE DO

SEO PAY PER CLICK(PPC)STRATEGY ANALYTICS & CRO

SOCIAL MEDIA PUBLIC RELATIONS DISPLAY ADVERTISING

CONTENT MARKETING

WHO WE WORK WITH

MEASUREMENT PLAN

MY BUSINESS EXISTS TO…Ta

ctic

s

Strategy: Engage Users

KPIs

Get more leads Increase online sales

Segm

ents Marketing channel (search, ppc, email, social)

New vs Returning Visitors

Geography (For brick & mortar businesses)

Drive Store Visits

Strategy: Sell Products

Sell Online

Recency /Frequency

Social Shares

Drive Blog Engagement

Revenue£

Avg. ordervalue: £

Find storelocation

Printed Coupon

PLANNING RESOURCES

https://analyticsacademy.withgoogle.com/course/1/unit/2/lesson/4 http://www.kaushik.net/avinash/digital-marketin

g-and-measurement-model/

AUDIT

AUDIT TOOLS

http://www.sitevisibility.co.uk/blog/2016/04/08/a-perfect-example-of-why-you-should-do-a-pre-migration-google-analytics-audit/

IMPLEMENTATION PLAN

https://analyticsacademy.withgoogle.com/explorer

DATA ACCURACY

SET UP CHECKLIST

BEST PRACTICE

http://www.sitevisibility.co.uk/blog/2016/07/14/setting-google-analytics-like-pro-350-jon-hibbitt-scott-colenutt/

http://www.sitevisibility.co.uk/9-simple-steps-setting-google-analytics-like-pro/

ACCOUNT STRUCTURE

https://support.google.com/analytics/answer/1009618?hl=en

ACCOUNT STRUCTURESTAGING

UA-XXXXXX-2 http://dev.mysite.com

http://dev.mysite.com (MASTER)http://dev.mysite.com (TEST)http://dev.mysite.com (UNFILTERED)

LIVEUA-XXXXXX-1 http://www.mysite.com

http://www.mysite.com (MASTER)http://www.mysite.com (TEST)http://www.mysite.com (UNFILTERED)

GOOGLE MERC STORE

https://shop.googlemerchandisestore.com/https://support.google.com/analytics/answer/6367342#access

GOOGLE MERC STORE

GOALS & EVENTS

GOALS

https://support.google.com/analytics/answer/1012040?hl=enhttp://www.sitevisibility.co.uk/checklist-google-analytics-event-tracking-not-working/

GOAL FUNNELS

https://support.google.com/analytics/answer/1012040?hl=en

GOAL FUNNEL VIZUALIZATION

http://www.periscopix.co.uk/blog/google-analytics-funnels-how-to-interpret-the-data-and-avoid-one-big-misunderstanding/

GOAL FLOW

https://support.google.com/analytics/answer/2976313?hl=en

USEFUL TOOLS

EVENTS

ga('send', 'event', ‘ecommerce', ‘remove-from-cart-click', ' keyboard-dot-sticker');

https://www.optimizesmart.com/event-tracking-guide-google-analytics-simplified-version/

CAMPAIGN TAGGING

https://www.annielytics.com/guides/definitive-guide-campaign-tagging-google-analytics/

ENHANCED ECOMMERCE

ENHANCED ECOMMERCE

https://support.google.com/analytics/answer/6014841?hl=en

GOOGLE TAG MANAGER

https://www.google.co.uk/analytics/tag-manager/http://www.simoahava.com/category/gtm-tips/https://www.optimizesmart.com/beginners-guide-google-tag-manager-v2/

GOOGLE TAG MANAGER

https://analyticsacademy.withgoogle.com/course/5

ANALYSIS

CUSTOM DIMENSIONS

https://support.google.com/analytics/answer/2709828?hl=en

USER CATEGORY DIMENSION

https://support.google.com/analytics/answer/2709828?hl=en

REPORTING

CALCULATED METRICS

https://support.google.com/analytics/answer/6121409?hl=en-GB

https://www.youtube.com/watch?v=klweeOsTUQ4

DATA IMPORT

https://support.google.com/analytics/answer/3191589?hl=en

https://www.youtube.com/watch?v=MnXYCLVaAw0

SEGMENTS

https://support.google.com/analytics/answer/3123951?hl=en

INTELLIGENCE EVENTS

https://support.google.com/analytics/answer/1320521?hl=en

DASHBOARDS

https://support.google.com/analytics/answer/1068216?hl=en

https://analytics.google.com/analytics/gallery/#landing/start/

CUSTOM REPORTS

https://support.google.com/analytics/answer/1151300?hl=en

https://blog.kissmetrics.com/expert-google-analytics-reports/

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