Google Analytics Advanced Filters - Tracking Google Sitelinks

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Google Analytics Advanced Profile Filters Tracking Google Sitelinks SERP-Eye.com @SERPEYE Stephan Kopp 04.04.2013

Transcript of Google Analytics Advanced Filters - Tracking Google Sitelinks

Page 1: Google Analytics Advanced Filters - Tracking Google Sitelinks

Google Analytics

Advanced Profile Filters

Tracking Google Sitelinks

SERP-Eye.com @SERPEYE Stephan Kopp 04.04.2013

Page 2: Google Analytics Advanced Filters - Tracking Google Sitelinks

Google Analytics Advanced Filters

Tracking Google Sitelinks

Use this google analytics filter to track clicks on organic sitelinks.

Filter Name : Google Sitelinks

Filter Type : Custom filter > Advanced

Field A -> Extract A : Referral >

(\?|&)(ved)=(.*QjBAw)

Field B -> Extract A : - >

Output To -> Constructor :

Campaign Source > google sitelinks

Field A Required: yes

Field A Required: no

Override Output Field: yes

Case Sensitive : no

Filter:

Google ved Parameter: “QjBAw“

SERP-Eye.com Example Screenshot from Reporting: http://www.serp-eye.com/ga-google-sitelinks-tracking#sl

Page 3: Google Analytics Advanced Filters - Tracking Google Sitelinks

Google Analytics Advanced Filters

Tracking Google Sitelinks (small)

Use this google analytics filter to track clicks on small organic sitelinks.

Filter Name : Google Sitelinks small

Filter Type : Custom filter > Advanced

Field A -> Extract A : Referral >

(\?|&)(ved)=(.*Q0gIo)

Field B -> Extract A : - >

Output To -> Constructor :

Campaign Source > google sitelinks small

Field A Required: yes

Field A Required: no

Override Output Field: yes

Case Sensitive : no

Filter:

Google ved Parameter: “Q0gIo“

SERP-Eye.com Example Screenshot from Reporting: http://www.serp-eye.com/ga-google-sitelinks-tracking#sl

Page 4: Google Analytics Advanced Filters - Tracking Google Sitelinks

SERP-Eye.com @SERPEYE Stephan Kopp 04.04.2013