How  to  Master  Google  Adwords  Custom  Filters  Tutorial  By  Digital  Jungle  

What can I do with Custom filters

 

ü  Campaign  Filters  (Conversions,  conversion  value,  invalid  clicks)  

ü  Adgroup  Filters  (lack  of  impressions,  lack  of  traffic,  high  cost,  low  conversions,  Low  average  posiAon,  specific  ad  groups)  

ü  Keyword  Filters  (low  search  volume,  below  first  page  bid,  keywords  excluded  due  to  negaAves,  quality  score)  

ü  Ad  text  filters  (approval  status,  ad  text  containing  certain  phrases,  desAnaAon  url)  

ü  Avoid  guess  work  ü  Target  specific  areas  of  your  marke@ng  ü  Find  weak  and  strong  points  quicker  in  your  

campaigns  

Once  you  have  set  up  a  Google  Adwords  account  and  have  begun  tesAng  campaigns,  you  will  want  to  begin  adding  filters  to  find  areas  of  improvement.  This  can  be  confusing  for  many  of  us,  but  don’t  worry  we  will  walk  you  through  some  helpful  techniques  to  use  that  will  help  you  gain  the  most  from  your  Adword  campaigns.  

Google Adwords – Custom Filter Practice

So What is the Filter function?

The  filter  funcAon  helps  you  siK  through  data  of  Campaigns,  Ad  groups,  keywords,  content,  and  more  staAsAcal  figures.    You  can  create  your  own  custom  filters  and  save  them  easily.    

Simply  put,  you  can  set  up  the  filter  to  see  the  exact  details  your  looking  for  in  a  campaign.  (e.g.  Keywords  that  have  high  costs  but  low  conversion  rates.)  

How Do I Apply A Custom Filter?

Google  makes  this  feature  very  easy  to  use:  All  you  need  to  do  is:    1.  Login  to  your  Google  AdWords  Account  2.  Select  the  column  you  wish  to  filter  (campaign,  ad  group,  keyword  or  ads)  3.  Click  on  the  Filter  menu  which  you  can  find  siAng  above  your  staAsAcs  table  4.  Click  Create  Filter  5.  Select  the  parameters  you  would  like  to  filter    6.  When  you  have  finished  selecAng  your  parameters,  simply  click  Apply.  7.  Finished.  

Lets  try  one  together  

Using Custom Filter

Click  on  Campaign  

Using Custom Filter

Then  click  on  Keywords  

Using Custom Filter

Then  click  on  Filter  

Using Custom Filter The  filters  you  can  choose  from  are:  

•  Create  Filter  •  Filter  by  Label  •  Keywords  below  first  page  bid  •  Good  quality  but  low  traffic  keyword  •  All  enabled  keywords  •  All  non-­‐ac@ve  keywords   Click  on  Create  filter  

Using Custom Filter

Now  lets  create  our  own  filter  with  keywords.  Lets  choose  a  CTR  of  5%+  and  generaAng  at  least  1  conversion  or  more.    Step  1  •  Put  CTR,    >,  and  5    •  Then  it  means  CTR  more  than  5%.          

Almost  done…  

Using Custom Filter

Step  2  Add  one  more  filter  by  clicking  Add  another  and  add  Conversion  per  click      Input  the  following  •  Conversions  (1-­‐per-­‐click)  ,  >  =  ,  1    •  Then  click  on  Apply.    

Now  you  can  see  the  list  of  keywords  that  have  CTR  with  more  than  5%  and  have  generated  at  least  1  conversion.    Play  with  it  and  create  your  personalized  filters!    

The Results

Now  that  you  know  how  to  setup  filters.  Experiment  with  your  campaigns  and  filters  to  find  new  areas  of  improvement  and  setup  new  goals  to  improve  your  SEM  campaigns.  

Conclusion

Still Confused? SAll  having  trouble  opAmizing  your  SEM  campaigns?      Contact  Digital  Jungle  Today  and  get  your  SEM  campaigns  opAmized.    Digital  Jungle  offers:  

ü  Expert  SEM  Setup  and  sustaining  services  ü  Daily  monitoring  and  repor@ng    ü  Keyword  Research  and  implementa@on  ü Op@mized  ad’s  with  call  to  ac@ons  ü  Bidding  strategies  to  gain  the  most  traffic  

from  the  targeted  Audience  ü  Constant  tes@ng  and  analysis  to  improve  

campaigns  based  off  the  ever  changing  search  trends  

ü  Partnership  between  SEO  and  SEM  campaigns  to  capture  the  en@re  targeted  market  

Contact Us

@digitaljunglecn  

plus.google.com/digitaljungle  

www.dmic.asia  

weibo.com/digitaljungle  

facebook.com/digitaljunglecn  

pinterest.com/digitaljungle  

slideshare.net/digitaljungle    

info@digitaljungle.com.cn  

www.digitaljungle.com.cn  

Who is Digital Jungle?

Digital  Jungle  is  a  leading  social influence markeAng  agency  specializing  in    

Chinese  &  Asian  content  markeAng  soluAons.    

We  create  ideas,  nurture  content  and  measure  performance.  

This  holisAc  approach  produces  capAvaAng  branded stories,  

compelling  social programs and  world-­‐class  search marketing  iniAaAves.    

|      16