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Transcript of Google Adm
Chocolate Sunday
Monday, January 18, 2010
Monday, January 18, 2010
1. The Company
2. The Environment
3. The Industry
4. The News
5. The People
6. The Discussion
Monday, January 18, 2010
Organize the World’s Information Make it Universally Accessible and Useful
Monday, January 18, 2010
Welcome to
Monday, January 18, 2010
From Googol
to Google
Monday, January 18, 2010
ProductsText
Monday, January 18, 2010
The 10 Commandments
Monday, January 18, 2010
1. Focus on the user and rest will follow
Monday, January 18, 2010
2. It's best to do one thing really, really well
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3. Fast is Better than Slow
Monday, January 18, 2010
4. Democracy also Works on the Web
Monday, January 18, 2010
5. You don't need to be at your desk to need an answer
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6.
You can
make
money
without
doing
evil
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7.There's always more information out there
Monday, January 18, 2010
8. Need For Information Crosses
All Boarders
Monday, January 18, 2010
9. You can be serious without a suitMonday, January 18, 2010
Great just isn't good enough
10.
Monday, January 18, 2010
Behind Google: Macro-economic Environment
Monday, January 18, 2010
Strengths Weaknesses
Opportunities Threats
Innovatives Initiations
Focus on Customers
Brand Equity
Expanding profit making
Applications in test mode
Laws
Cyber-attacks
Censorship
Loosing market share
Monday, January 18, 2010
P
E
S
T
E
L
Relationship between Goverment & Companies
China holds the American debt
Working Environment
Innovation is Mandatory
Cloud Computing
Corporate Legislation
Monday, January 18, 2010
Industry Overview
Monday, January 18, 2010
Industry competition
Growth rate : high 31.3% in China
Product differentiation : high
Level of concentration : high
Competitive rivalry : high
Potentiel Entrants
Barriers to entry : high
Experience needed : high
Technology : high
Threat of entry : high
Suppliers
Supplier’s concentration: low
Bargaining power: low
Buyers
Concentration of buyers : low
Number of buyer : high
Bargaining power: low
Substitutes
Other Web Ad Services : med
Facebook : high
Threat of substitute : med - high
Monday, January 18, 2010
Baidu OthersGoogle
Chinese Market
Microsoft YahooGoogleOthers
American Market
Google Market Shares
Monday, January 18, 2010
-7.50%
-3.75%
0%
3.75%
7.50%
11.25%
15.00%
1-Dec-09 7-Dec-09 11-Dec-09 17-Dec-09 23-Dec-09 29-Dec-09 4-Jan-10 8-Jan-10 14-Jan-10
% Baidu% Google
Comparison Yield of Google & Baidu Stock Market
Jan 13, 2010
Monday, January 18, 2010
NEWS
NEWS EVENTMonday, January 18, 2010
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Monday, January 18, 2010
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Monday, January 18, 2010
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Monday, January 18, 2010
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Monday, January 18, 2010
No More
Monday, January 18, 2010
Our Opinion
Monday, January 18, 2010
Your Opinion
Monday, January 18, 2010
How do you think the US government should diplomatically respond to Googleʼs actions, keeping in mind an already tense diplomatic relationship with China
What is your opinion on the way Microsoft and Yahoo! have responded?
How do you think the Chinese government will react to Googleʼs sudden uprising?
How do you think Googleʼs actions will affect its public image as a “Do no evil” company?
Do you think any of this matters, considering the fact that the world will end in 2012?
Think About This...
Monday, January 18, 2010
BibliographyBranigan, Tania (2010): Timeline: Chinese internet censorship over the last year
http://www.guardian.co.uk/world/2010/jan/14/china-internet
Ward, Mark (2009): China's Clampdown on tech in Urumqihttp://news.bbc.co.uk/2/hi/technology/8136944.stm
Zittrain, Jonathan/Bellovin, Steven M./Lee, Timothy B./Hypponen, Mikko/Moore, Tyler/Deibert, Ron/Lewis, James A./Anderson, Ross (2010): Can Google Beat China?http://roomfordebate.blogs.nytimes.com/2010/01/15/can-google-beat-china/
n/a (2010): Timeline: China and Net Censorshiphttp://news.bbc.co.uk/2/hi/asia-pacific/8460129.stm
n/a (2006): Net Firms Criticized Over Chinahttp://news.bbc.co.uk/2/hi/technology/4699242.stm
n/a (2010): China Gives First Response to Google Threathttp://news.bbc.co.uk/2/hi/asia-pacific/8458462.stm
n/a (2010): Yahoo Criticised by Alibaba for 'reckless' China stance http://news.bbc.co.uk/2/hi/asia-pacific/8463413.stm
n/a (2010): Google 'may pull out of China after Gmail cyber attack' Google 'may pull out of China after Gmail cyber attack'
Melanie Lee and Huang Yuntao (2009) ʻMicrosoft pegs China search market as top priorityʼ http://www.reuters.com/article/idUSTRE5BS0V620091229?symbol=GOOG.O
Google Blog Spot: A New Approach to Chinahttp://googleblog.blogspot.com/2010/01/new-approach-to-china.html
Maggie Shiels (2010) ʻSecurity experts say Google cyber-attack was routineʼ http://news.bbc.co.uk/2/hi/technology/8458150.stm
Diane Mermigas ʻ 10 Reasons why Googleʼs China Stand-Off Mattersʼhttp://seekingalpha.com/article/182891-10-reasons-why-google-s-china-stand-off-matters?source=yahoo
Monday, January 18, 2010