Individual Research project

Due January 3, 2015

Choose an entrepreneurial local company in Vietnam. Each student will analyze a

different company—you must get approval first before you begin your paper.

An entrepreneurial company is defined as a company that is innovative and original.

The owner recognized an opportunity and started that company.

You do not have to write a formal paper. Just answer all the questions.

1. Name of the local company and a brief summary about the company (who

started the company, why did they start the company, the current size of the

company, number of employees, products/services, industry, how many years in

business, etc.)

2. SWOT Analysis of the company

3. What is the competitive advantage of the company?

4. How does the national culture play a role in the company’s strategic moves?

Explain the founder’s point of view as a Vietnamese entrepreneur? How does

the owner approach the Vietnamese market through that strategic move?

5. What are the main strategies the company pursues? Explain.

6. Do the company’s strategic moves lead to breakthrough or incremental

innovations? Explain. Is the national culture supportive of radical or innovative

innovations? Explain. List some specific examples about the company that show

the importance of institutional structure on Vietnamese companies' innovation

strategy. What type of innovation do companies pursue and how do they get the

support from the institutional structure?

Institutional structure means:

1. government sponsored training programs,

2. educational institutions,

3. the availability of financial resources,

4. government policies and programs designed to support start-ups

5. access to professional support services.