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Transcript of Google+
February 21, 2013
2 | 18.04.2023
Stephen Waddington@wadds
Google+ and Author Rank#CIPRsm
3 | 18.04.2023
“To organize the world’s information and make it universally accessibly and useful.”
Google’s Vision#CIPRsm
4 | 18.04.2023
• Google has a near monopoly on search. More than 80% of Internet searches start with a Google query.
• SEO market in UK worth $3bn (2011); and $16.6bn (2010) – source: econsultancy.
• Social signals have an increasingly higher weighting on search results.
• Mobile search rising making location content a growing source of traffic.
A Second Chance for PR#CIPRsm
5 | 18.04.2023
• Google wants to deliver relevant search results based on human trust and authority.
• History: links to determine trust and authority in the past was only a proxy for the real thing and was easily manipulated.
• Product updates in the last 18-month seek to mimic human behaviour and stop abuse
• social signals = trust
• authority = real people
Google‘s Purpose#CIPRsm
6 | 18.04.2023
• February 2011 – Panda tackles content farms
• September 2011 – Google+
• April 2012 – Penguin hits low quality and spam links
• September 2012 – Google Author Rank
Google Product History#CIPRsm
7 | 18.04.2023
Google+#CIPRsm
8 | 18.04.2023
Google+#CIPRsm
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Google+#CIPRsm
10 | 18.04.2023
Google+ for Brands#CIPRsm
11 | 18.04.2023
The New York Times#CIPRsm
12 | 18.04.2023
H&M#CIPRsm
13 | 18.04.2023
• Google Author Rank is an online identity system that sits at the heart of the recent changes to Google‘s Search Algorithm
Google Author Rank#CIPRsm
14 | 18.04.2023
Linking content to Google+
Author tag
Link
#CIPRsm
15 | 18.04.2023
Linking content to Google+#CIPRsm
16 | 18.04.2023
• Drive owned and social content up natural search results
• Brand pages: start building relationships with audiences via Google+
• Implement author tags and +1 buttons on web sites
• Engagement via Communities and Hangouts
Opportunity for Brands#CIPRsm
17 | 18.04.2023
• Facebook debate is a distraction: Google+ connects with topics; and Facebook with people.
• Google+ Community’s are disruptive to forums and blogs for search.
Other Google+ FeaturesCommunities #CIPRsm
18 | 18.04.2023
• Video chat up with up to nine people face-to-face.
• Share content publicly via YouTube to keep the conversation going.
Other Google+ FeaturesGoogle Hangout #CIPRsm
19 | 18.04.2023
Stephen Waddington@wadds
Google+ and Author Rank#CIPRsm
20 | 18.04.2023
Contact
Stephen WaddingtonEuropean Director
Ketchum35-41 Folgate StreetLondonE1 6BXTelephone-No. +44 (0) 20 7611 3645Mobile-No. +44 (0) 7771 [email protected]
#CIPRsm
