Goodyear India Ltd

Presented By : Shashank Choudhary

Introduction• World’s leading tyre company

• Develops, manufactures, markets, and distributes tyres for most applications

• Manufactures its products in 49 facilities in 22 countries

• Marketing Operations in almost every country around the world

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Tyre Industry Worldwide• Forecasted to rise 4.7 percent per year through 2015 to 3.3 billion

units

• In value terms, the tire market is projected to advance 6.5 percent annually over the same span to $220 billion

• The Asia/Pacific region is by far the largest market for tires, accounting for over half of global tire demand

• Motor vehicle tires, which accounted for over 60 percent of all tire demand

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Tyre Industry Scenario in India• Size: 520 billion (FY15)

• Revenue CAGR (FY11-FY15): 12.6%

• Domestic tyre industry expected to grow by 4%-8% over the next three years

• Tyre imports surge in 2014-15 led by sharp inflow of two wheeler (2W) tyres

• Revenues expected to grow by 7%-8% in 2015-16; however profit margins are likely to correct

Top 5 players in the world• Bridgestone

• Michelin

• Continental

• Goodyear

• Pirelli

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Top 5 players in India• MRF

• Apollo

• CEAT

• JK Tyre

• Goodyear

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Different Products offered• Car, Light truck, Truck, Bus, Motorcycle, Earthmoving, Mining,

Industrial Equipment, Aviation, Racing and various other applications.

Best Selling Products• Assurance® TripleTred™ All-Season• Assurance® ComforTred® Touring • Ultra Grip® Winter • Eagle® F1 Asymmetric 2• Assurance® Fuel Max

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Total Productivity

Total Productivity = All output of goods / Total input of all resources = 1747.13 crores / 1119.87 crores = 1.560

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Improvement done by the company for product

• Goodyear Research was the training ground for Paul Flory, a Nobel laureate in the field of polymers• Two research associates have been awarded the Goodyear Medal,

the highest award of the Rubber Division of the American Chemical Society, which honours scientists and engineers who’ve made outstanding innovations.• RunOnFlat • EfficientGrip Performance • Into the future

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Recommendations• Better Distribution Channel to increase the sales

• More advertising in a country like India.

• More Manufacturing plants to meet up the growing demand.

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