Goodwill of Greater Washington’s Data Driven …...• Optomized SEO Content Strategy •...
Transcript of Goodwill of Greater Washington’s Data Driven …...• Optomized SEO Content Strategy •...
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Goodwill of Greater Washington’s Data Driven Website Redesign
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Website RedesignPrevious Website Issues
2011 Website Background • Joomla CMS Platform
• Separate Scaled Down Mobile Website
URL Structure
2011 Website Issues • Outdated Joomla CMS Platform
• Obscure Content Structure/Plan
• Inefficient CMS Controls
• Multiple Unsecure Plug-ins
• Unfriendly URL Structure
• Separate Scaled Down Mobile Website
• Face Value User Data
• Inconsistent Branding & Design
• Website Arcitecture Based on Physical Department Organization
• Multiple Malware Virus Attacks
• Web Hosting Server Crashes
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Website RedesignRedesign Goals
What did we wanted to achieve with the redesign?
User Focused Goals
• Accessibility to Popular Destinations
• Enhanced Mobile Experience
• Simplified User Interface
• Valuble User Content Strategy
• Build User Trust & A Stronger Supporter Relationship
• Decrease Website Load Times
Organization’s Goals
• Consistant Design & Branding Aligned with Stores and Promotions
• Increased Mission Visibility
• Optomized SEO Content Strategy
• Integrated Social Media
• Indepth User Interaction Analytics
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Website RedesignRedesign Approach & Strategy
The Balance of Website Features
Branding & Design
Internal Company Needs
User Interface & Experience
User Browser & OS
Security & Compliancy
Search Engine Optimization
Responsive Web Design
Optimization for Mobile
Accessibility Standards
Target Website
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Website RedesignWebsite Organization
HOME PAGE
DONATIONS SHOPPING
ABOUTGOODWILL
NEWS & EVENTS COMMUNITY
EDUCATION EMPLOYMENT
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Website RedesignReconfigured Site Map
The Fashion of Goodwill
DCGF Blog
Latina DCGF Blog
Goodwill of Greater Washington
Donations
Donation Cntr. Locator Store Locator Career Cntr. Locator
Career Services
Disability Services
Success Stories
Career Staff
Apply to Goodwill
Employer Solutions
Job Fairs
Contract Services
Best Kept Buildings
Our Goodwill News & Events
Goodwill on the Hill
Press Releases
Job Fairs
Donation Drives
Goodwill History
Our Leadership
Service Area
Financial Reports
Partners & Supporters
FREE Training Programs
The Fashion of Goodwill
Clothing Voucher Prgm.
Shop Online
Special Offers & Rewards
Shopping FAQ’s
Get Involved
Young Professionals Council
Green Initiatives
DC Goodwill Blog
#Blog4Good
Yearly Campaigns
Donate Online
Donate to Goodwill
Home Pick-ups
Donation Toolbox
Donation Guidelines
Donation Drives
Volunteer
Planned Giving
Partners of Hope
Books
Executive Staff
Donation Drives
Job Skills Training
Customer Apprec.
E-commerce
DCGF Blog
Great Finds Hospitality Training DC
Career & Life Skills
Facebook Coupon
DVDs
Career Nav. ACC
Senior Citizen’s Disc.
CapOne Bank Disc.
Free Pick-ups
Donation receipt
Vehicles
Estate Planning
Textbooks Career Nav. DC
Board of Directors
Volunteer
Job Placement Serv.
Foursquare Spec.
Returns & Pricing
Latina DCGF Blog
Movies Security Training ACC
Career Assessment
Military Apprec.
Healthcare Apprec.
CDs
Live Green Disc.
Daily In-store Spec.
48 Hr. Priority
Impact Calculator
Computers
FAQ’s
Clothing
Household Goods
Shopping Education Employment About Goodwill News & Events Community
Home page visibility
Footer visibility
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Website RedesignRedesign Results
URL Structure
Home Page DonationsLanding Page
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Website RedesignGoodwill Stores & Perceptions
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Website RedesignRebranding Consistency
Store Interior & Décor
Android & iOSMobile App
Direct Mail
Flyers Brochures
In-Store Promotional Signs
New Website
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Transforming lives
through education
and employment.
Goodwill® of Greater Washington2200 South Dakota Ave, NEWashington, DC 20018
GOODWILL®
CAREER CENTERS
Arlington Career Center
Addr. 10 South Glebe Road 2nd Floor Arlington, VA 22204
Hours. Monday - Friday 8 AM - 4 PM
Phone. (703) 769-3706
DC Career Center
Addr. 2200 South Dakota Avenue, NE Washington, DC 20018
Hours. Monday - Friday 8:30 AM - 5 PM
Phone. (202) 636-4225
Programs & Resources
Find your local career center.
PublicComputers
Career Services
SecurityTraining Program
HospitalityTraining Program
Since 1935, Goodwill Career Centers have been providing career and employment services to individuals with disabilities and disadvantages.
Goodwill® Career Centers
Job Training& Placement
Employee Benefits
FLEXIBILITYFlexible Work
Schedule
ENJOYABLEFun Work
Environment
EXPERIENCEGain Work Experience
and Build Resume
EDUCATIONTuition
Reimbursement
DISCOUNTSEmployee Shopping
Discounts
Apply online today at, careers.dcgoodwill.org
Apply to work at Goodwill locations:21
Arlington (Glebe Rd.)10 South Glebe RoadArlington, VA 22204
eCommerce Warehouse 8030 Cryden WayForestville, MD 20747
HOW TO APPLY
$13.50\HRTO
$15.00\HRDepending on Experience
Transforming lives
through education
and employment.
Goodwill of Greater WashingtonP. (202) 636-4225
careers.dcgoodwill.org
NOWHIRINGDrivers for Goodwill®
Goodwill is Hiring for Full-time Driver Positions!
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Any Questions?