Good happens here

• Young adults drive a new era of giving

- Values & expectations of young adults have potential to truly transform giving

• Donations go mobile

- More will adopt mobile fundraising to tap into a new growing donors

• Micro donations unlock new funding

- A new tier of giving: through small, but frequent gifts

• Celebrities catalyze donors

- Celebrities have power to mobilize & engage masses

• More accountability

- Expectations moving to clear understanding of results and impact achieved

Key trends in philanthropy

Blackbaud, BCG, Millennial Impact Report 2013 To understand the Millennial giving opportunity. read the Millennial Impact Report 2013 http://www.good.pn/millennials

Millennials (15-35 yrs old)

88 million - more than Boomers

83% have smartphones

83% give to charity

62% would give via mobile

70% willing to raise money for a nonprofit

69% most likely to give when inspired

Blackbaud, BCG, Millennial Impact Report 2013 To understand the Millennial giving opportunity. read the Millennial Impact Report 2013 http://www.good.pn/millennials

Core Value: “How do I create more meaning in my life?”

Reaching new donors

© Goodpin 2013

✤ t

The desire to make a difference happens when someone is inspired, and inspiration can happen anywhere and come from any number of sources

brands and retailers

celebrities

social media / friends

places and events

news media

bands, concerts & festivals

causes

Give “in-the-moment” of inspiration

© Goodpin 2013

Inspiring, connecting, and powering the new generation of good.

Goodpin is a leading-edge giving ecosystem designed for today’s donor.

We power their desire to make a difference in any moment they’re inspired. Then friends and brands match.

Bringing People, Brands, Charities and their stories together to make the world just plain better.

How the app worksStories from around the world to inspire

My network’s activity

Explore what’s going on wherever I am

Fundraising events happening now

Give when inspired to what you care about

Give “in-the-moment”

Select a cause

Choose amount

What inspired you?

Select your location

See the difference your give makes

Share your impact with your networks

Inspiration comes from anywhere at anytime. When it strikes, start here

We believe that we all want to make the world a little bit better. In the feed, you can see all the amazing things that others are doing and support them in a variety of ways.

Explore the good being done by your network

Switch over to see the activity of everyone

Like what you see, let them know!

Like

Comment

Write a comment to encourage and support

Amplify

Show your support by amplifying the impact of others by making a personal donation to the cause they care about

Interacting with the network

Wherever you are, you can open up a birds-eye view and explore the good happening right around you. It’s like putting on a pair of feel good lenses and looking at your surroundings in a new way!

Find & connect with people you share a passion with

See the good happening around you

In our app and our website, we deliver stories from around the world to inspire and motivate people to take action. Whether that is sharing it with friends or donating to a cause related to it. We can share your stories too.

Stories to motivate and inspire

Mobile Optimized for any device

We know that fundraising events are a big deal for charities. Events engage your strongest supporters and empower them to make a significant difference in the moment.

We also know that supporters are there to have a good time, socialize and enjoy the event. We want them to be able to focus on that and not be burdened with unnecessary steps that would get in the way of a great time. We’ve make it easy for them to give from their phones wherever they are and get back to having fun!

Our event features are accessible in our app as well as from any web browser. We’ve designed it to look and perform great on mobile.

Fundraising events

We see events as part of the bigger opportunity to engage supporters year round. Goodpin makes it quick and easy for people to participate and provides a personalized event experience for each donor.

Moving beyond the event, having Goodpin on a person’s phone provides charities with a channel for ongoing engagement.

Goodpin can publish valuable story content that reinforces your goals and accomplishments, inspiring ongoing support.

When the next event comes around, they are already set up and ready to go!

Engagement Life Cycle

Fundraising events

POST-EVENT

Donor’s

ongoing

relationship

CO

NTEN

T M

AR

KET

ING

PRE- EVENT

POST- EVENT

EV

EN

T

Donor’s

event

experience

SO

CIA

L E

NG

AG

EM

ENT

Every event gets an event page that lives on www.good.pn as well as in the app. It includes any video and written content required to educate people. It should also include a financial goal, broken down into milestones that include a description of the impact reaching each of those milestones will create.

The objectives of pre-event engagement are to get supporters registered with Goodpin prior to the event so that using Goodpin during the event is as easy and fast as it can be. Other objectives are:

• Educate people on the event and the cause • Sell tickets for the event • Sell pre-event raffle tickets/prizes as additional

incentive • Capture donations from those who can’t

make it out • Generate awareness via social media of the

event

Social Sharing/inviting

Corporate partnership /matching

Financial Goal and progress bar

Donation and item purchasing

Fundraising events

During the event, focus is placed on the live giving screen. Supporters that have purchased items or made donations prior to the event have helped to provide the initial content for this screen, which shows gifts alongside personal messages. They have also contributed to the financial progress bar for the event. As people continue to support the event, their contributions will show up in real time on screen.

In the ideal scenario, supporters have already signed up via Goodpin and therefore when asked to support during the event, the process is super simple and fast.

Supporters can be encouraged to donate as well as to pay for items they have won during the event simply by opening Good.pn

As with the actions supporters have taken pre-event, we capitalize on the social network sharing abilities of Goodpin to continue to draw attention to the event and the opportunity for others not in attendance to still contribute to making a difference.

Live-event support

Pre-event awareness Facebook Live and post event awareness

Social media sharing

Opportunity to engage supporters

pre-event to support or attend

Opportunity to promote the efforts of a corporate sponsor

Involve corporate partners for max impactWe’ve alluded to this opportunity in previous slides and think it is a great opportunity to work with your corporate partners to provide them with maximum benefit for their efforts in supporting your cause through donation matching or set amount add-ons.

Through Goodpin, you have the opportunity to attach their philanthropy to each donation and provide them with high levels of social media exposure for their generosity. Each post a donor shares to social media will include the impact the partner has added to that individuals contribution. The benefit of this model is:

• The message is coming from the individual, not the sponsor (authentic)

• Illustrates their philanthropic impact • Encourages others to also participate and

get the added impact of your partner’s contributions, which in turn gets shared out to social media again.

Goodpin partners

A fresh way to make a big difference