UNIVERSAL BUSINESS APPROACH

Universal Business Approach

“There will come a day when this productwill be in every home.”

SUCCESS STORIES

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Universal Business Approach

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Success Stories

Universal Business Approach

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Conclusion: Weight control program doesn’t fully conform with theuniversal approach: weight control can be temporary, but weight management is forever: We need a healthy breakfast every day of our lives

Weight Control ProgramUniversal Business Approach

CONDITIONS TO CREATE AND RETAIN CUSTOMER BASE:

1. Extra weight2. Desire to lose weight3. Absence of another diet4. Money 5. Readiness to start our program6. Satisfaction with the results7. Readiness to continue8. Readiness to continue after having lost

weight

UNIVERSAL PRODUCT APPROACH

Why Breakfast?

Universal Business Approach

UNIVERSAL PRODUCT APPROACH

Where doespoor nutrition begin?

Universal Business Approach

UNIVERSAL PRODUCT APPROACH

It begins every dayin the morning

Universal Business Approach

What have you had for breakfast today?

Universal Business Approach

Types of modern breakfast

• Carb based breakfast

• So called “balanced” breakfast that still hasexcess carbs

• No breakfast

Universal Business Approach

Modern kids breakfast

NUTRITION DURING THE DAY AS A RESULT OF A POOR BREAKFAST

Universal Business Approach

Universal product approach

People believe they eat with their eyes

Eyes have nothing to do with it – it’s the pancreas!

Pancreas is an organ of our body which produces gastric juices and insulin

PANCREAS RULES US

How it works…

Human body consists of 100 trillion cells and requires 114 different nutrients

What we ate yesterday gave us energy and nutrients to regenerate cells and tissues of our body

DAY NIGHT MORNING

Fats Carbs Proteins

Nutrients to restore cells and tissues

ENERGY

???

How did our body spend all this?

Our body wakes up in the morning and demands 114 nutrients!

And what do we give it?

Simple Carbs = Sugar!(or nothing)

If carbs …

If nothing…

Results are the same

This vicious cycle leads to an overweight state which can thenlead to other health challenges.

The criteria of a good breakfast.

1. Provides the body with all vital nutrients

2. Provides the body with energy

3. Provides the body with water 

4. Helps to maintain a normal blood sugar level

Healthy breakfastBasic program of good nutrition

How can I get this kind of breakfast ?

Basic program of good nutrition

Who needs a good breakfast?

Grown-ups

Health-challenged and healthy people

Thin people and people with extra weight

Sports-oriented people and couch potatoes

All socioeconomic groups

Everybody needs a good breakfast!

We can help many people improve their eating habits and their health.

...It means our prospects of building business are limitless.

Breakfast,Good nutrition

Results,awareness

Weight controlBreakfast,Good nutrition

Program personalization

Customer Retention

CONTROL

Breakfast –Basic program of good nutrition

2007:Formula 1 - 28%

TOTAL: 49%

Results from day 1

• Energy• Appetite• Healthy digestion• Sleep• General well-being• Mood• Size and weight

Any doubts and objections like:• I don’t need to lose weight• I don’t want Herbalife• I have tried dozens of diets, they simply don’t work for

me• I have just started another diet• I don’t believe in pills and powders• I have no money, etc

Become meaningless as soon as you stop arguing and ask a magic question:

“OK. And what do you have for breakfast?”

Working with customers

• Simple explanation• No conflict with other diets• No expectation of results• Good for the whole family• Simple follow up

What have you had for breakfast today?

Recruiting – much simpler

• Contrary to when on other diets (weight control), customers are enthusiastic in telling their friends about their new breakfast, It means that such a customer is a potential Distributor.

• No need to chase money; everybody can afford the products.

• You can have and serve many more such customers, hence increasing the number of potential Distributors.

• Distributors from low socioeconomic segments can build a business.

Basic Program

Example: prices in Germany

Universal Business Approach

“There will come a day when this product will be in every home.”