GoMacro Industry Influencers Deck
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Transcript of GoMacro Industry Influencers Deck
SummaryVertical Influencers Found
Yoga, Pilates, Barre Method 27 websites
31 Studios in LA
Spa/Resort & Wellness 27 websites
Cycling or Independent Bike Dealers 100 websites
Outdoor/Lifestyle 50 websites
Sporting Goods 5 websites
Fitness/Health Clubs 50 websites
Total Influencer Sites Found: 1,099
Cycling– Site #1
• Lots of nutrition product reviews• Location: Chicago, Illinois• Father of 4 children• Run, hike, bike, ski, sail, yoga, camp,
swim• Married to founder of Women’s
Endurance Gear• Chicago Running Bloggers
Page Rank:
3
Social Media Metrics
400 Followers
2,006 Followers
374 Followers 3,775,751 views
470 connections
1,870 Followers
Cycling– Site #1 Ctnd.
FitFluential Ambassador• Worldwide network of influential
fitness enthusiasts • 10,000+ members and 1000+
Ambassadors• Reach: millions per month
1,022 Followers
Social Media Metrics
28,334 Likes
33,400 Followers
88,000 Followers
284 Followers 28,153 views
36,532 Followers
2,112 Subscribers
• Digital campaigns• Sponsored online marketing:
newsletters, digital posts, Twitter chats
• Exclusive discount marketing• Product awareness• Brand event promotion
Cycling– Site #2 Page Rank:
3
• Recreational cyclist• Location: Austin,
Texas
675 Followers
Social Media Metrics
Cycling– Site #3 Page Rank:
3
• Location: Nimes, France• Done trips in North America,
Asia, Australia and Europe• Male cyclist married to artist
Contributor to health advocacy blog:
Boutique bike tour company offering guided and self-guided cycling tours in sunny Southern France
627 Likes
Social Media Metrics
Cycling– Site #4 Page Rank:
9
• Male cyclist• Location: Canada
Social Media Metrics
11,293 Profile Views
Cycling– Site #5
• Mountain biking, distance runner, triathlete
• Location: Houston, Texas
Social Media Metrics
1,582 Likes
Page Rank:
1
Yoga – Site #1
• Site provides 2,500 online yoga classes
• HQ: Santa Monica
Social Media Metrics
279,886 Likes
22,500 Followers44,400 Followers
Yoga – Site #2
• Print and online periodical
• 30 years reporting on the yoga movement
• HQ: San Francisco
Social Media Metrics
1,404,690 Likes
22,500 Followers
223,000 Followers
1,339,387 Followers 15,312,882 views
67,778 Followers
31,093 Subscribers
Page Rank:
6
Yoga – Site #3
• “Making mindfulness happen everyday”
• Woman blogger • HQ: Virginia• Gluten-free,
vegetarian, plant-based dietSocial Media Metrics
1,549 Likes
153,510 Likes
Yoga – Site #4
• Tips, tools & wisdom on yoga, books and technology
• Male yogi• HQ: Provo, Utah
Social Media Metrics
10,474 Likes
333 Followers
90,800 Followers
474 Followers 351,008 views
5,908 Followers
Page Rank:
4
Yoga – Site #5
• Female yogi providing yoga retreats
• Named best fitness getaway by SHAPE magazine
• HQ: Bozeman, Montana
• Yoga entrepreneur and teacher, mother, outdoorsy, eco-conscious
Social Media Metrics
4,051 Likes
1,082 Followers
309 Followers
6,477 Profile Views
220,258 Likes77,400 Followers33,000 Followers20,000 Followers
Page Rank:
2
Fitness/Health ClubsSite #1
• Writing about fitness from a feminist perspective
• Journalist, news writer and editor for TV, triathlete
• HQ: Tampa Bay, Florida
Social Media Metrics
6,654 Likes
Page Rank:
4
Work appeared in:
Fitness/Health ClubsSite #2
• Empower people to take full responsibility for their own health
• Critically rethink everything we’ve assumed to be true about health and wellness
• 60+ male athlete: cross-country, distance running
• Writer of a health book and creator of a fitness supplement
Social Media Metrics
167,672 Likes
88,000 Followers
198,294 Followers 1,167,475 views
17,969 Followers
12,759 Subscribers
Fitness/Health ClubsSite #3
• Q: Equinox’s editorial site
• Change the conversation on fitness and wellness by presenting it in an elevated way
Social Media Metrics
157,418 Likes
2,350 Followers
58,800 Followers
4,407 Followers
55,192 Subscribers
Page Rank:
4
Fitness/Health ClubsSite #4
• World’s leading running magazine that informs, advises and motivates runners of all ages and abilities
Social Media Metrics
1,478,586 Likes
95,600 Followers
958,000 Followers
380,630 Followers 10,094,827 views
134,133 Followers
Page Rank:
7
Part of Rodale Inc. Brands
Fitness/Health ClubsSite #5
• Blog dedicated to healthy living and sharing nourishing (mostly gluten free) recipes
• Recipe creator, photographer and yoga sculpt instructor
• HQ: Minneapolis, Minnesota
Social Media Metrics
12,064 Likes
7,755 Followers
5,658 Followers
14,202 Followers
Spa, resort and wellnessSite #1
• Mom dealing with depression and child with Asperger’s, elementary school teacher
Social Media Metrics
Page Rank:
1
865 Profile Views15,708 Blog Hits
Spa, resort and wellnessSite #2
• Mother of one• Writer of book, “One
Mom’s Journey to Motherhood: Infertility, Childbirth Complications and Postpartum Depression, Oh My!”
Social Media Metrics
Page Rank:
1
72,064 Visitors
Spa, resort and wellnessSite #3
• Promote peace around the world by promoting peace at home
Social Media Metrics
716 Likes
542 Followers
118 Followers
Page Rank:
1
Spa, resort and wellnessSite #4
• Young female blogger: writer, mother, graduate student, photographer, volunteer and widow
Social Media Metrics
363 Likes
202 Followers
434 Followers
Page Rank:
2
• Premium ad network for women bloggers
• Blog-based sponsor programs• Bloggers are paid revenue
from ad campaigns
Spa, resort and wellnessSite #5
• Married mother of two• Location: Atlanta, Georgia• Reach: 9,000 people per month• Host products for review that
include a giveaway for readers• Sponsor conferences where
attendees can see product
Social Media Metrics
463 Likes
5,268 Followers
804 Followers
Critic
Worked with brands such as:
Radio Show
Outdoor/LifestyleSite #1
• See amazing photos and videos of journeys and get trip ideas for your own adventures
• Hiking, mountain climbing, backpacking, camping, kayaking, golfing, skiing, boating, hockey
• Location: New Hampshire and New England
Page Rank:
2
211 Likes
Social Media Metrics
Outdoor/LifestyleSite #2
• Photographs and blog entries around Montana outdoors
• Natural world ultimately sustains us in both body and spirit
Page Rank:
4
Outdoor/LifestyleSite #3
• Male naturalist• 21 different writers• 100 Most Information Blogs in
the World by Carnegie Mellon• Top 40 All-Star Bloggers Over 40
• Best writing on the web related to nature and outdoor activities
• Location: New York
Page Rank:
5
Social Media Metrics
15,401 Likes
1,865 Followers
Outdoor/LifestyleSite #4
• Paddling enthusiasts• #1 resource for canoe and
kayak paddlers and a community for paddlers to share ideas and get advice
Social Media Metrics
70,959 Likes
2,252 Followers
302 Followers 261,879 views
Page Rank:
4
Outdoor/LifestyleSite #5
• Male outdoors enthusiast• Frivolous experiences,
hedonistic escapades, adventurous exploits
• Location: Bay Area, California
Page Rank:
4
Social Media Metrics
8,498 Profile Views
Sporting GoodsSite #1
• Fishing, archery, hunting, paintball
• Location: New Hampshire
Page Rank:
2
1,526 Likes
Social Media Metrics
Sporting GoodsSite #2
• Full line fishing tackle shop selling downriggers, rods, reels, accessories & lures for fresh or saltwater fishing
• Location: Washington
Page Rank:
3
2,959 Likes
Social Media Metrics
Sporting GoodsSite #3
• Family-owned full line internet sporting goods retailer
• HQ: Pennsylvania• Football, baseball,
basketball, lacrosse, field hockey, apparel and fan gear
Page Rank:
3
28,624 Likes
Social Media Metrics
5,866 Followers
Sporting GoodsSite #4
• For over 40 years, SGB has been read by independent and multiple sports retails buyers.
• Location: United Kingdom
Page Rank:
2