Influencers vs Ambassadors
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INFLUENCERS versus AMBASSADORS Panel 6: Influencer Marke0ng @ideasandrew
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Transcript of Influencers vs Ambassadors
AMBASSADORS
very satisfied customers and
evangelists
INFLUENCERS
bloggers, celebrity, youtubers & instagramers
INFLUENCERS
defined by the size of their network
AMBASSADORS
defined by the strength of their persuasion
INFLUENCERS
Fans are drawn to Influencers because of their personality
of their brand
AMBASSADORS
Fans are drawn to Ambassadors because
of their passion of your brand
INFLUENCERS
needed to kick start your
product launch
AMBASSADORS
needed to sustain your
product life cycle